Blooprint - Ecommerce Services
Founded by ex-Flipkart employees, it specializes in helping brands scale online. With 40+ years of combined experience, we excel in growing brands on ecommerce platforms.
Who We Are:
Our journey began at Flipkart, with over 40 years of combined experience, and an additional 3 years running an e-commerce consulting agency. We bring a wealth of knowledge and expertise to the table.
Three years ago, we founded Blooprint Consulting alongside other ex-Flipkart and Amazon experts. Our agency leverages a data-centric approach to optimize e-commerce operations and advertising. We specialize in understanding and navigating major platforms like Amazon, Flipkart, and Myntra, ensuring that our clients’ brands achieve their full potential online.
We have a deep understanding of Amazon, Flipkart, and Myntra Ads, alongside core e-commerce operations. Our work with numerous brands across various categories has given us the insight to drive growth through precise and informed strategies.
Why Choose Us
- Proven Expertise: With over a decade of experience handling brands, our team consists of ex-Flipkart, Amazon, and Myntra experts who are passionate about helping businesses succeed.
- Comprehensive Knowledge: We specialize in ads, platform operations, business growth, and more, providing a holistic approach to optimizing your e-commerce presence.
- Category-Wide Expertise: Our extensive experience spans across various categories, ensuring tailored strategies that meet your specific industry needs.
- Data-Driven Approach: Our passion for e-commerce drives us to deliver exceptional results by leveraging a data-driven methodology to optimize e-commerce operations and advertising, ensuring precise and informed strategies that drive growth.
- Passionate Team: We take ownership of our work, dedicating ourselves to making your brand grow and thrive in the competitive e-commerce landscape.
Why Choose Blooprint Consulting:
With our comprehensive suite of e-commerce consulting services, tailored specifically for brands looking to establish and scale their presence on online marketplaces, we empower you to navigate the e-commerce landscape with confidence. From onboarding to marketplaces to strategic planning and execution, we’re your trusted partner every step of the way. Let us help you unlock your brand’s full potential in the digital realm.
What We Solve
As an e-commerce agency, our impact on clients is transformative and measurable. We specialize in enhancing online visibility, optimizing conversion rates, and improving the overall customer experience. By leveraging our expertise in marketplace management, advertising, and data analytics, we significantly boost our clients’ sales and market presence. Our strategic growth initiatives are tailored to each client’s unique needs, ensuring sustainable business expansion and market leadership. With a focus on delivering measurable ROI through transparent reporting and analytics, we empower brands to achieve their e-commerce goals effectively and efficiently.
Marketplace Operations
Marketplace Onboarding and Account Setup
- Effortless Marketplace Entry: Seamlessly onboard and set up your marketplace accounts for maximum efficiency and reach.
- Tailored Account Configuration: Expert guidance to configure your accounts for optimal visibility and performance right from the start.
Content Creation
- Captivating Product Stories: Craft compelling product titles and key highlights that captivate and engage your audience.
- Detailed Descriptions: Create rich, detailed product descriptions and bullet points that drive conversions.
- Enhanced Discoverability: Optimize search keywords to ensure your products are easily found by potential customers.
Catalog Management
- Visually Stunning Imagery: Produce eye-catching infographic and lifestyle images that showcase your products at their best.
- Professional Image Editing: Expertly edit product images to meet marketplace standards and enhance visual appeal.
- Efficient Product Listings: Seamlessly create and manage product listings to showcase your offerings effectively.
- Enhanced Product Information: Develop A+ content to provide comprehensive product details and enhance customer confidence.
Finances
- Precision Financial Management: Ensure accuracy in financial transactions with meticulous reconciliation services.
- Navigate Rate Cards: Expertly manage and optimize marketplace rate cards to maximize profitability.
- Streamlined Logistics: Handle logistics, storage, and customer return fees efficiently to minimize costs.
Promotion
- Strategic Deal Participation: Facilitate participation in Deals of the Day (DOTD), offers, and lightning deals to drive sales spikes.
- Compelling Coupon Creation: Craft enticing coupons and leverage promotional events to attract and retain customers.
- Maximize Sales Incentives: Utilize Supercoin, rebate, and incentive programs to boost sales and customer loyalty.
Inventory Management
- Efficient Order Processing: Ensure smooth order processing and resolve order picking issues swiftly to meet customer expectations.
- Minimize Returns Impact: Expertly manage fake customer returns to minimize their impact on your operations.
- Dynamic Pricing and Inventory: Easily manage and update pricing and inventory changes to stay competitive.
- Seamless Fulfillment Services: Navigate Flipkart and Amazon fulfillment onboarding and consignment management with ease.
- Comprehensive Support: Handle APOB processes, consignment QC issues, and fulfillments with expertise and efficiency.
Marketplace Performance Marketing
Creative Strategy Development
- Understanding Goals and Audience: We deeply understand your brand’s strengths, business objectives, and target customer demographics.
- Competitive Analysis: We analyze competitor strategies to identify opportunities for differentiation.
- Creative Brainstorming: Our team collaborates to generate innovative ad concepts that align with your brand identity and resonate with your audience.
- Market Insights: We integrate current market trends and consumer insights into our ad concepts for relevance and impact.
- Platform-Specific Strategies: We tailor ad ideas to meet platform requirements and best practices, maximizing effectiveness.
- Client Collaboration: Throughout the process, we seek and incorporate your feedback to ensure ad concepts align with your vision and objectives.
Campaign Planning and Management
- Objective Setting: We define clear goals and key performance indicators (KPIs) based on your business objectives and target outcomes.
- Budget Allocation: We allocate resources strategically across various advertising channels to optimize reach and impact.
- Channel Selection: Based on audience insights and campaign goals, we strategically select advertising channels tailored to ecommerce platforms such as Amazon Ads, Flipkart promotions, Myntra campaigns etc
- Timeline Development: We create a detailed timeline outlining campaign milestones and deadlines for seamless execution
- Creative Briefing: We develop comprehensive creative briefs that align with your brand identity and messaging goals.
Campaign Creation and Design
- Platform-Specific Ad Formats: We specialize in creating ads that adhere to Amazon’s A+ Content, Sponsored Products, Sponsored Brands, and Flipkart’s Carousel Ads, ensuring they meet platform guidelines and maximize visibility.
- Keyword Optimization: Crafting ad copy and content that incorporates relevant keywords and search terms using Helium 10 to enhance discoverability and improve organic and paid search rankings.
- Visual Content Development: Designing high-quality product images, videos, and infographics optimized for each platform’s specifications to increase engagement and conversion rates.
- Promotional Campaigns: Developing compelling promotions and discounts strategies aligned with platform promotions to drive traffic and sales.
- Ad Compliance: Ensuring all ads adhere to platform policies and guidelines to avoid rejection and maintain campaign continuity.
Performance Enhancement
- Performance Analysis: We closely monitor key metrics including click-through rates (CTR), conversion rates, and return on ad spend (ROAS) to gauge ad effectiveness.
- A/B Testing: Conducting A/B tests on ad elements such as headlines, images, and calls-to-action to identify high-performing variations and optimize for better results.
- Keyword Refinement: Iteratively refining ad copy and content to include top-performing keywords and search terms that drive relevant traffic and improve ad visibility.
- Bid Management: Optimizing bidding strategies based on performance data to ensure competitive ad placements while maximizing budget efficiency.
- Campaign Adjustments: Making data-driven adjustments to targeting parameters, ad schedules, and budget allocations to align with campaign goals and improve overall performance.
Analytics and Insights
- Performance Metrics: We analyze crucial metrics like impressions, clicks, conversion rates, and return on ad spend (ROAS) specific to Amazon’s Sponsored Products, Sponsored Brands, and Flipkart’s Carousel Ads.
- Audience Insights: Utilizing demographic and behavioral data unique to Amazon and Flipkart shoppers to refine audience targeting and optimize ad placements.
- Campaign Attribution: Employing platform-specific attribution models to accurately attribute sales and measure the impact of ad campaigns on revenue generation.
- Competitive Benchmarking: Comparing ad performance against competitors within the Amazon and Flipkart ecosystems to identify opportunities for enhancing ad effectiveness and market positioning.
- Customized Reporting: Delivering detailed reports that highlight performance trends, actionable insights, and strategic recommendations tailored to maximize ROI and achieve campaign objectives on Amazon, Flipkart and other platforms
Campaign Monitoring
- Metrics Monitoring: We track key performance indicators (KPIs) such as impressions, clicks, click-through rates (CTR), conversion rates, and return on ad spend (ROAS) specific to each platform’s ad types (e.g., Sponsored Products, Sponsored Brands).
- Campaign Analysis: We conduct in-depth analysis of campaign performance to identify trends, strengths, and areas for improvement. This includes assessing which ad variations and targeting strategies yield the best results.
- Attribution Modeling: Implementing attribution models provided by Flipkart and Amazon to measure the impact of ads on sales and revenue, ensuring accurate assessment of ad effectiveness.
- Competitor Benchmarking: Monitoring competitor ad strategies and benchmarks within the Flipkart and Amazon marketplace to inform strategic adjustments and maintain competitiveness.
- Custom Reporting: Generating customized reports that visualize performance data, highlight trends, and provide actionable insights tailored to optimize ad spend and maximize ROI on Flipkart and Amazon.
- Continuous Optimization: Making data-driven adjustments to bidding strategies, ad placements, targeting parameters, and budget allocations to optimize ad performance and achieve campaign objectives.
Business Strategy and Growth
Marketplace Strategy Development
- Analyzing the competitive landscape on Amazon, Flipkart, Myntra, and other platforms.
- Identifying niche markets and opportunities for growth using Helium10
- Developing a customized strategy for each marketplace based on its unique audience and requirements.
Brand Positioning and Differentiation
- Conducting market research to understand customer preferences and behaviors.
- Crafting a compelling brand story and unique selling propositions (USPs).
- Implementing strategies to differentiate the brand from competitors on each platform.
Product Assortment Optimization
- Evaluating the current product assortment and identifying gaps or opportunities.
- Recommending new product lines or variations based on market trends and customer demand.
- Implementing a strategy to optimize product listings for better visibility and sales performance.
Pricing and Promotion Strategies
- Analyzing pricing trends and competitive pricing strategies.
- Developing dynamic pricing models and promotional campaigns to maximize sales and profitability.
- Implementing promotional strategies such as discounts, coupons, and bundle offers to drive customer acquisition and retention.
Operational Efficiency and Scalability
- Evaluating current operational processes and recommending improvements for efficiency.
- Implementing tools and technologies to streamline inventory management, order fulfillment, and customer service.
- Developing a roadmap for scalability to support future growth and expansion on multiple ecommerce platforms.
We’ve Got You Covered Across All Categories!
At Blooprint Consulting, our expertise spans every corner of the e-commerce landscape. Whether you’re in fashion, electronics, beauty, home goods, or any other category, we have the insights and strategies to elevate your brand. Our tailored approach ensures that your unique challenges are met with customized solutions, driving growth and enhancing your market presence. With a deep understanding of category-specific trends and consumer behavior, we empower your business to succeed in a competitive environment. Let Blooprint Consulting be your partner in achieving category-wide success.