Amazon Now Cities and Expansion Timeline: Which Cities Are Live, How Fast It Grew and What Brands Should Plan For

Amazon Now is Amazon's quick commerce service in India, and as of Amazon's own pages in autumn 2026 it has expanded to "more than 120 cities across India", doubling its reach in two weeks. Amazon has not published a full list of cities or pin codes. This page gives the cities Amazon has named, the timeline from news and Amazon's pages, and the places where the sources disagree. It reflects what we could open on 9 November 2026.

Which cities does Amazon Now serve?

Amazon has named cities in batches. This is every city name we found on Amazon's own pages and in the news reports we opened.

That is not a complete list. Amazon's page names a handful of examples out of 120+. A city can also be partly covered, because quick commerce works pin code by pin code around each fulfilment centre.

How fast did Amazon Now expand?

The sources give these points, which do not fully agree.

Why do the sources disagree?

The Deccan Herald article dated 27 April 2026 gives 100+ cities and 1,000+ centres. That does not fit Business Today's report of 60+ cities in under 10 weeks in September, or Amazon's own "100 cities before Diwali" target. The Deccan Herald page shows an automatic summary labelled "Processed with AI" above the article, so its numbers may be loosely worded; we could not read the full article text, because the page returned an access error on one attempt. We do not know which is right, and we have not tried to reconcile them. Amazon's own page, which gives 120+ cities, is the most direct source but is undated.

For planning, the safe reading is: Amazon Now was live in 60+ cities by mid-September 2026 and had passed 100, reportedly 120+, by the festive season.

How big is Amazon Now?

Business Today reported on 15 September 2026 that Amazon Now reached $1 billion in annualised gross sales. The article notes this extrapolates recent sales over 12 months and is not the actual sales for a full year. Per Amazon, orders have doubled every quarter since launch. Amazon's festival page says that during the opening of the Great Indian Festival 2026, "one out of every two products were delivered in just minutes" in the cities Amazon Now serves.

What does Amazon Now sell?

Amazon describes "tens of thousands of daily essentials": groceries including fruits and vegetables and frozen food, personal care, fashion and beauty, small appliances, and home and kitchen products. It promises delivery "in minutes" and gives no number. Amazon's page also says close to 800 micro-fulfilment and urban fulfilment centres serve orders. Business Today gave 750+ in September.

What is not known?

Be clear on gaps before you plan.

• A full city or pin-code list. Not published on any page we opened.
• How sellers join. Amazon's Amazon Now pages we opened give no seller, brand or packaging details.
• Fees and ads. We found no public Amazon Now fee schedule or ad product.
• Which listings show as Now. Not stated.

If you are an Amazon seller, ask your account manager or Seller Support which of your ASINs, if any, can be fulfilled through Amazon Now, and what the stock requirements are.

How do I check coverage for my customers?

Amazon gives one method: open the Amazon shopping app and look for the "Now" banner at the top. For a brand, the practical way to use that is:

1. Pick your top ten cities or pin codes by orders, from your own sales reports.
2. Ask a colleague or friend in each place to open the app and note whether the Now banner appears. Record the date, because coverage moves.
3. Repeat every few weeks during the festive season and again in January.

The result is a rough coverage map for your own customers, which is more useful than a count of cities. A city that appears on Amazon's list may serve only a few pin codes, while a city that is not named may already be live.

What should you read into the city count?

A city count is a marketing number. It tells you where Amazon has launched, not how many of your buyers can order or how much volume goes through each centre. Treat it as a direction of travel: Amazon is moving into non-metro towns, and says orders are doubling every quarter. Use your own order data to decide whether that changes your stock, pricing or ad plans.

What are the limits of this page?

We could open Amazon's own pages and two news reports. We could not open any Amazon seller help page for Amazon Now. Everything about seller rules, fees and ads is therefore left out.

What should brands do with this information?

1. Match your sales data to the named cities. If you already sell in Jalandhar, Kochi or Vizag, those are places where customers may start expecting faster delivery.
2. Keep catalogue data current. Titles, packs and images should be clean so listings can be used wherever Amazon decides to surface them. See our catalogue and listing service.
3. Compare with other quick commerce options. Our quick commerce platform comparison covers Blinkit, Zepto and Instamart, and Flipkart Minutes vs Blinkit vs Amazon Now puts Amazon next to them.
4. Plan for the festive spike. Amazon Great Indian Festival 2026 runs through 10 November, per Amazon.
5. Read how to sell on Amazon Now and Amazon Now micro-fulfilment centres when you want more detail.

FAQ

How many cities does Amazon Now serve? Amazon's own news page says more than 120 cities. Business Today reported 60+ cities on 15 September 2026, and Amazon's festival page mentions a target of 100 cities before Diwali. The sources are undated or differ, so treat 120+ as Amazon's latest claim we could open.

Is Amazon Now available in my city? Amazon says to open the Amazon shopping app and look for the "Now" banner at the top. No full public list of cities or pin codes was found, and coverage can differ by pin code within a city.

Which cities has Amazon named? Amritsar, Abohar, Jalandhar, Ambala, Mangalore, Manipal, Vizag, Kochi, Changanassery, Bhubaneswar and Karwar as recent launches, plus Tirupati, Warangal, Dharwad, Vellore and Berhampur as non-metro examples. Business Today also names Padubidri, Guntur and Gurdaspur.

How fast is Amazon Now delivery? Amazon says "in minutes" and gives no fixed number. Amazon says that during the opening of its festival, one in two products in Amazon Now cities was delivered in minutes. We found no official figure for average delivery time.

How many fulfilment centres does Amazon Now have? Amazon's page says close to 800 micro-fulfilment and urban fulfilment centres. Business Today gave 750+ in September 2026. Deccan Herald reported 1,000+ in April 2026, a figure that does not match the other two.

Is Amazon Now open to third-party sellers? We could not confirm. The Amazon pages we opened give no seller or brand onboarding details. Ask your Amazon account manager or Seller Support in writing.

What to do next

Note the cities that matter to your sales and check them in the Amazon app. If you want help preparing listings and stock for fast delivery on Amazon, Blooprint is an Amazon SPN verified partner; our Amazon account management team can review your catalogue and ads.