Myntra, Nykaa, Ajio and Meesho seller accounts, from brand approval to End of Reason Sale, run day to day by ex-Flipkart people
Myntra, Nykaa & Ajio Account Management in India
Fashion and beauty marketplaces have their own rules. Myntra is invite and brand-approval based, with model-shot image standards and a choice between sale-or-return and outright supply. Nykaa is curated, with CDSCO and FDA compliance fields on every beauty listing. Ajio has its own onboarding and catalogue process, and Meesho ranks on price and rating discipline. Blooprint Automation manages seller accounts on all four for apparel, footwear, beauty and lifestyle brands.
The team comes from Flipkart's category and operations teams, so brand applications, catalogue standards and End of Reason Sale planning run on experience rather than trial and error. Ads and reporting sit on the same dashboards as your Amazon and Flipkart accounts, so events, stock and pricing are planned together.
We review your listings, brand pages, returns, sale participation and ads on each platform and send a written findings report within five working days. No commitment.
Who this is for
Brands that want to build a name on Myntra and Nykaa
A brand page, a catalogue shot to platform standards and ads that put you in front of shoppers browsing the category during the big sale events.
Sellers who want to scale on fashion marketplaces
Orders are coming but returns, catalogue rejections and stock across warehouses keep eating the growth. We take over the daily account work and report weekly.
Businesses moving from offline retail or from Amazon and Flipkart
Apparel manufacturers, D2C brands and distributors applying to Myntra, Ajio or Nykaa for the first time. We prepare the brand application, the catalogue sample and the first sale plan.
Beauty and personal care brands
Brands that need Nykaa's compliance fields, Myntra Beauty and Amazon and Flipkart handled by one team, with the same stock and price plan.
What is included in fashion and beauty account management
- ✓
Brand approval and onboarding
Myntra brand application and invite follow-up, Ajio seller registration, Nykaa curation submission and Meesho registration, with documentation prepared end to end.
- ✓
Supply model and terms
Sale-or-return versus outright supply on Myntra explained and negotiated, with the stock and margin implications worked out before you sign.
- ✓
Catalogue to platform spec
Size charts, swatches, variant linking and model-shot images to each platform's rules, so catalogues are approved the first time.
- ✓
Compliance fields
CDSCO and FDA fields, ingredients, shelf life and country of origin on Nykaa and beauty listings, filled correctly before submission.
- ✓
Brand store and brand page
Myntra brand page, Nykaa brand store and Ajio brand presence set up and kept current with the season.
- ✓
Inventory and fulfilment programmes
Stock across your warehouses and each marketplace's fulfilment programme, planned so sale-event stock lands before the cut-off.
- ✓
Returns, RTO and claims
Fashion return rates tracked by SKU and size, RTO reduced, and damaged or wrong-item claims filed and followed up.
- ✓
Ads on Myntra, Nykaa and Meesho
Product listing ads, banner slots and Meesho ads planned with the same keyword and budget discipline as your Amazon and Flipkart campaigns.
- ✓
Sale events
End of Reason Sale, Big Fashion Festival, Nykaa sale events and Meesho sales planned four weeks out: deal submissions, stock cut-offs, ad ramp and post-sale returns.
- ✓
Reconciliation and reporting
Commission, shipping fee and settlement reconciliation per order, with a weekly report and a live dashboard.
Problems we fix in the first month
A Myntra application rejected because the catalogue sample did not meet the model-shot and background rules. Beauty listings stuck on Nykaa because CDSCO or ingredient fields were blank. Size charts missing, so returns run higher than the category and the platform notices. Sale-or-return stock sitting unsold at Myntra with no plan for the returns after EORS. Variants uploaded as separate styles, splitting ratings across five pages. Ajio onboarding stalled for months because nobody followed up. Meesho prices copied from the Amazon price list, so the listing never ranks. Ads running during EORS with the same bids as a normal week. Every one of these shows up in the audit, and most are fixed in the first two weeks.
Why brands choose Blooprint for fashion and beauty
The people on your account have worked inside Flipkart's category and operations teams, so they know how brand approval, catalogue standards and sale events actually work rather than what the help pages say. Catalogue, photography and ads sit in one team, so a new style goes from sample to live listing without three vendors. We run Myntra, Nykaa, Ajio and Meesho alongside Amazon and Flipkart, so stock, pricing and events are planned once. Reporting is weekly and in plain numbers. And you keep ownership of every account, listing and report; if you leave, everything stays with you.
Fashion and beauty programmes and ad formats we manage
Myntra sale-or-return (SOR)
Stock held at Myntra, unsold units returned; managed with a returns plan.
Myntra outright
Myntra buys the stock on purchase orders; we manage POs and fill rate.
Myntra End of Reason Sale
Deal submissions, stock cut-offs and ad ramp for EORS and Big Fashion Festival.
Nykaa and Nykaa Fashion
Curated onboarding with compliance fields for beauty, personal care and fashion.
Ajio and Ajio Luxe
Seller registration, catalogue and operations on both.
Meesho
Value-price channel where price and rating discipline decide ranking.
Myntra and Nykaa ads
Product listing ads and banner slots on search and category pages.
Meesho ads
Cost-per-click product ads managed with the same keyword discipline.
How we work
- 1. Audit
Brand status, catalogue quality, returns, sale participation and ads reviewed per platform and written up in the first week, or the brand application prepared for new sellers.
- 2. Fix
Catalogue rejections, compliance gaps, size charts and unfiled claims cleared in month one.
- 3. Run
Daily operations, ads and reconciliation, a weekly review call and a live dashboard.
- 4. Report
Weekly numbers on sales, returns, settlements and ads by platform, with the next week's actions agreed.
- 5. Grow
Brand pages, sale-event participation and new-platform expansion, one marketplace at a time.
Managed account or software?
| Blooprint managed account | BlooprintAI software | |
|---|---|---|
| Who does the daily work | Our team | You, with automation for ads |
| Onboarding, catalogue, returns | Included | Not included |
| Myntra, Nykaa and Meesho ads | Included | Coming soon |
| Weekly review | Included | Not included |
| Pricing | Monthly retainer, scoped after the audit | Amazon and Flipkart from ₹12,999 per month |
| Best for | Brands that want a team running it | Sellers who run Amazon and Flipkart ads themselves |
Also managed alongside Myntra, Nykaa and Ajio
Frequently asked questions
Can you get a new brand onboarded on Myntra or Ajio?
Yes. We prepare the brand application, documentation and catalogue sample so approval is as fast as the platform allows.
What is the difference between sale-or-return and outright on Myntra?
Under sale-or-return your stock sits with Myntra and unsold units come back to you; under outright Myntra buys the stock on purchase orders and owns it. Outright gives cleaner cash flow, SOR gives wider assortment. We work out which fits your margins and stock before you agree terms.
What are Myntra's image rules?
Apparel needs model shots on a plain background in set poses, with front, back and detail views at the required resolution, and no text or props. Catalogues that miss these are rejected, so we shoot or rework images to the spec before uploading.
What compliance details does Nykaa need for beauty products?
Nykaa is curated and asks for CDSCO or FDA registration details, ingredient lists, shelf life, manufacturer and country of origin on every listing. We collect and fill these before submission so the catalogue is not sent back.
How early should we plan for End of Reason Sale?
About four weeks out. Deal submissions and stock cut-offs close well before the sale starts, ad budgets need to ramp in the week before, and the returns after the sale need a plan too.
Is selling on Meesho profitable for a brand?
It can be, for products with competitive pricing and low return rates. We review your margins first and tell you honestly if Meesho fits.
Do you manage Myntra ads?
Yes. Myntra ads are run alongside your other marketplaces with shared keyword and budget planning.
Do you work with sellers outside Bengaluru?
Yes. Everything runs remotely through your seller accounts. We work with brands across India, from Delhi NCR and Mumbai to Jaipur, Surat, Indore and Coimbatore.
How does pricing work?
We price per marketplace and scope: a monthly retainer for account management, and for ads either a retainer or a percentage of managed ad spend. Catalogue work is priced per SKU. You get a written scope and price after a 30-minute call, no lock-in beyond the first quarter.
Do you work with new sellers or only established brands?
Both. New sellers get onboarding, catalogue and launch support. Established brands usually come to us for ads efficiency, operations and reporting across several marketplaces.
Where are you based and which cities do you serve?
Blooprint Automation is based in Bengaluru (Whitefield) and works with sellers across India, including Delhi NCR, Mumbai, Bangalore, Jaipur, Surat and Ahmedabad. Everything runs remotely through your seller accounts, with weekly reviews on call.
Will I still own my seller account and data?
Yes. You keep ownership of every account. We work through secondary user access or advertising API access that you can revoke at any time.
Related services
Guides for sellers
- Is Selling on Meesho Profitable? An Honest Guide for Indian Sellers (2026)
- Myntra Seller Guide 2026: Registration, Partner Portal Login, Fees and Catalogue Rules
- Ajio Seller Guide 2026: Seller Central Login, Registration Steps, Fees and Fulfilment
- How to Sell on Nykaa: Brand Onboarding, Commission and Compliance (2026 Guide)
- Nykaa Seller Fees Explained (2026): Commission, Margin, Logistics, GST and Payment Cycle
- Ajio Seller Fees Explained (2026): Commission by Model, Logistics, GST and Payment Cycle
- Nykaa Listing Guide (2026): Ingredient Lists, Compliance Fields, Image Standards, Shades and Content Rules
- Ajio Catalogue Guide (2026): Model Shot Rules, Image Specs, Size Charts, Attributes and Rejection Reasons
- Nykaa Brand Approval in 2026: How the Curated Onboarding Process Works, What It Needs and Why Brands Get Rejected
- Ajio Seller Account in 2026: Registration, Documents, Approval Time, Account Metrics and Penalties
Start with a free audit
We review your listings, brand pages, returns, sale participation and ads on each platform and send a written findings report within five working days. No commitment.
Get a free account audit