AJIO Seller Central Login: Official Portal, Registration Documents and What to Do If You Cannot Log In

The AJIO seller portal is AJIO Commerce Seller Central at seller.ajio.com/ajiocommerce/. The page has a Log in link for existing partners and a Start Selling button for new ones. New sellers register their business details and AJIO's partner onboarding team then gets in touch; you can sell once your profile is complete and your documents are verified. AJIO's FAQ asks for a regular GST number (not composite), PAN, bank details and a brand proof. Checked in November 2026.

Where do I log in to AJIO Seller Central?

Open https://seller.ajio.com/ajiocommerce/ and use Log in in the header. The same header links to Resources and FAQs. Login is for partners whose accounts are already created: AJIO's own process gives you access after onboarding, not before.

We could not test the sign-in screen itself, because it needs an account. Third-party guides describe different user ID and password formats, and some say the portal is not open for self-signup. Treat those descriptions as unconfirmed. If your credentials were mailed to you by the onboarding team, use exactly those.

AJIO is run by Reliance Retail's e-commerce arm, and the seller page calls it "AJIO Commerce". Some guides mention a separate Reliance supplier registration site (supplierregistration.ril.com). That site exists and shows a login page, but we could not confirm that it is the route for AJIO marketplace sellers, so use it only if the onboarding team tells you to.

Who can sell on AJIO and what do I need?

AJIO's FAQ says anyone in India who sells genuine products and is an authorised manufacturer or distributor is welcome, and that you must have the licences and permits your products need. The documents listed are:

You also give your registration address and the address of any fulfilment centres. AJIO accepts categories in fashion and lifestyle: fashion, footwear, home, kitchen and furniture, luggage, beauty, healthcare and hygiene, home improvement and Indian crafts. Certain categories are restricted and need prior approval. This is general information, not tax or legal advice; confirm GST status with a chartered accountant.

How do I register as a new AJIO seller?

AJIO describes four steps:

1. Register your business details on the platform and speak to the partner onboarding team, who contact you.
2. Catalogue and list your products.
3. Process orders: pack them and keep them ready for pick-up by AJIO's delivery partners.
4. Get paid: payments are credited to your bank account.

In practice, press Start Selling on the seller page, fill in the business details, and keep your documents scanned and named clearly. AJIO says you can start selling after the seller profile is complete and the documents are verified, and you need a minimum of one listing. AJIO does not publish a timeline for this verification on the pages we checked. Third-party guides quote anything from days to weeks; do not plan around those numbers.

AJIO's Resources page says you can start in minutes by giving your GSTIN, PAN, a trademark certificate or brand authorisation letter, and bank account details, and that listing just one item is enough to begin. It also says that for an existing brand you submit a trademark certificate or a letter from the brand owner. AJIO also says you do not need your own website to start. For a deeper walkthrough of the account and listing steps, read how to sell on AJIO and the AJIO seller account guide.

What can I do inside AJIO Seller Central?

AJIO describes the platform as supporting account management, catalogue management, ad services, order processing, ticketing, analytical reporting and insights. Day to day this covers:

• Listings. You can create products one by one or upload catalogues and inventory in Excel and CSV files. Pick the right category, because the attributes asked depend on it. See the AJIO catalogue guide.
• Orders. Orders appear on the portal in real time and AJIO sends daily email reminders. You pick, pack and mark orders "Ready to Dispatch" within cut-off times, and the logistics partner collects them.
• Payments. Money goes to the bank account you set at registration, as per the schedule agreed during onboarding.
• Returns claims. For a damaged return you have three days after receiving the return cargo to claim from AJIO Commerce Seller Support.
• Ads and promotions. AJIO lists ads and promotions as a partner benefit.

What does AJIO's seller site say about growth tools?

The Resources page groups its help under Requirements to Sell, Cataloguing and Inventory Management, Order Management and Fulfilment, Get Paid for your Sales and Grow with AJIO Commerce. Read these before your onboarding call so you can ask specific questions about ad placements, sale events and payment cycles. The seller page also mentions festive sales and regional events as ways to reach new customers. Dates and terms are shared by your account manager.

What does AJIO charge?

AJIO says fees are charged only against a customer order. They combine a margin, which depends on category, brand and a percentage of the order item value, and a shipping cost based on the number of items, volume and distance, with GST on top. The commission structure is discussed and agreed when you register. No public rate card is given on the seller site, so any exact percentage you see on a blog is not AJIO-confirmed. For a worked view of how fees reach your margin, read AJIO seller fees explained.

Why can't I log in to AJIO Seller Central?

AJIO publishes no list of login errors. These are the common situations and the sensible step for each:

AJIO Seller Support is the contact named for cancelling an account, claims and similar queries. The seller site does not print a phone number or email on the pages we opened, so use the contact route given by your account manager or inside the portal.

FAQ

What is the AJIO seller portal link? It is https://seller.ajio.com/ajiocommerce/. The page is branded "AJIO Commerce Seller Central" and has Log in, Resources and FAQs links. Do not use look-alike domains.

Can anyone create an AJIO seller account online? The seller page has a Start Selling button and says the onboarding team contacts you after you register business details. So registration is a request that AJIO reviews, not an instant account. Some third-party guides say access is curated; AJIO has not published an approval rule.

Do I need GST to sell on AJIO? Yes. AJIO needs a regular GST number, not composite, to do business. Check your own GST status with a GST practitioner.

Do I need a trademark to sell on AJIO? You need brand proof: either a trademark certificate or a brand authorisation letter from the brand owner. Resellers of other brands need the authorisation letter or distributor certificate.

How many products do I need to start? At least one listing. AJIO's FAQ states a minimum of one listing, and its Resources page repeats that you can start selling by listing just one item. More listings help visibility, but there is no stated minimum beyond one.

Can I sell outside India from AJIO? No. AJIO Commerce currently permits selling only within India, so the platform is a domestic channel for your catalogue. For exports you need a different route.

Who ships my AJIO orders? You pick and pack, and mark the order Ready to Dispatch on the portal within the cut-off. AJIO's logistics partner then collects it from your warehouse and delivers it to the customer.

What should I do next?

Once you are in, the work is catalogue quality, fee control and sale participation. Blooprint is a Bengaluru agency that runs these for brands through its fashion and beauty marketplace management service. If you sell on several fashion platforms, compare them in Myntra vs AJIO vs Nykaa Fashion.