Ajio Catalogue Guide (2026): Model Shot Rules, Image Specs, Size Charts, Attributes and Rejection Reasons

Ajio is Reliance Retail's fashion marketplace, and it behaves like one: the catalogue review is closer to a fashion magazine's picture desk than to a grocery upload. Styles are rejected for a crease, a wrong crop, a duplicate angle or a missing size chart far more often than for anything commercial. As of September 2026 Ajio does not host a public seller help centre, but its image guidelines are published through its integration partner Fynd and match what sellers see inside the seller portal, and third-party 2026 guides fill in the rest. This guide sets out the image spec, the model-shot rules, the size chart and attribute requirements, and the rejection reasons we see most, with a fix for each. For the onboarding route read how to sell on Ajio, and for what each order costs read Ajio seller fees explained. If you want a team to shoot, build and submit the catalogue, our fashion and beauty marketplace management service does exactly that.

How does Ajio's catalogue process work?

Ajio onboards brands and sellers through an application on seller.ajio.com, then gives access to the seller portal where styles are created either one at a time or through a category-specific Excel template. Each style (a design in one colour) carries its images, attributes and a size set; each size is an SKU with its own barcode. Submitted styles go through a content quality check, and rejected styles come back with a reason code per image or field. Ajio publishes no approval time; third-party guides describe a few working days for a clean batch and longer when images fail.

Two things distinguish Ajio from Flipkart or Meesho. First, the review is strict on photography, because Ajio positions itself as a curated fashion destination and a catalogue that looks like a reseller feed is rejected outright. Second, the size chart is checked as part of the listing, not treated as an optional extra, and a style with sizes that do not map to a chart is held.

What are Ajio's image specifications?

The published Ajio image guidelines set these limits:

Agency guides in 2026 quote larger working sizes, typically 1500 by 2000 px or 2000 px and above at a 3:4 ratio, and a 10 MB ceiling on the portal upload. Both are consistent with the guideline: 1500 by 2000 is a 1:1.33 frame, close to 1:1.25, and a JPEG at that size compresses comfortably under 1 MB. Shoot large, export to the ratio, and compress to the 200 KB to 1 MB band. The one figure that catches people is the lower bound: a 120 KB JPEG is rejected as much as a 4 MB one.

Ajio allows up to six images per style in the guides we read, and every slot should be used. A working sequence for apparel is: cropped front on model (the compliance shot), full front on model, back, side, detail of fabric or print, and a styled or scale shot.

What are the model shot rules?

This is the part that separates Ajio from the rest. The guideline text is precise:

• Mandatory angles for apparel are front, side, back and detail.
• For topwear and bottomwear, a cropped image is required as the first image: the frame is cut to show the garment, and "for models, head cut from base of the nose is allowed".
• Mannequins, ghost mannequin or pack images are not acceptable as the first image. They may appear later in the set, but the hero must be on a model.
• Garments must be properly ironed; "product must not contain any creases or folds".
• Duplicate images across angles are not allowed.
• No brand URL, promotional text, price tags or watermarks on any image.
• No objectionable material and no unlicensed imagery.

Agency guides add the practical conventions: a natural upright standing pose, no jewellery or accessories that are not part of the product, consistent lighting and colour across the whole range, and one shoot per colour rather than a digitally recoloured variant. The recolour rule matters: Ajio's reviewers compare the fabric colour in the image with the colour attribute and the swatch, and a Photoshop-shifted variant is a common rejection. Footwear, bags and accessories are shot on a light background without a model, with the same angle set adapted (front, side, back, sole or interior, detail).

What does the size chart need to contain?

Ajio expects a size chart per brand and category, in centimetres, mapped to the sizes you list. For a men's shirt that means chest, shoulder, sleeve length and length by size; for women's kurtas, bust, waist, hip and length; for trousers, waist, hip, inseam and length; for footwear, the UK or EU size against foot length in cm. The chart is uploaded once against the brand and referenced by every style, and the size attribute on each SKU must be a value that exists in the chart. Three rules from experience:

• Measure the garment (flat), not the body, unless the template asks for body measurements, and say which it is in the chart title.
• Keep the size labels identical between the chart, the SKU rows and the barcode label (S, M, L or 38, 40, 42; not both).
• If a style runs small, fix the chart, not the description; "fits small, order one size up" in the copy is not a substitute and is a returns generator.

Which attributes are mandatory?

Ajio's category templates carry a long attribute set, and blank mandatory cells are the quietest rejection there is because the style simply does not move. The fields that are mandatory across most apparel categories are brand, style name, colour (from Ajio's list) and colour family, fabric, pattern, fit, sleeve length, neck or collar, length, occasion, wash care, country of origin, net quantity, MRP and manufacturer or packer details (the Legal Metrology block). Category-specific fields add rise and stretch for bottoms, closure and lining for outerwear, and heel type and sole material for footwear.

Why does Ajio reject styles, and how do I fix each?

1. First image on a mannequin, ghost mannequin or flat lay. Reshoot on a model or move the model shot to slot one.
2. Wrong crop. Hero not cropped for topwear or bottomwear, or the full-length shot used first. Crop from the base of the nose down.
3. Ratio or size out of band. Square images, files under 200 KB or over 1 MB, or under 1000 px. Re-export.
4. Creases. Steam every garment; reviewers zoom.
5. Duplicate angles. The same frame in two slots. Replace with a detail or back shot.
6. Text, tags or watermark. Remove the studio watermark and price tags.
7. Colour mismatch. Image colour, attribute colour and swatch disagree. Reshoot or correct the attribute.
8. Size chart missing or sizes not in chart. Upload the chart and align labels.
9. Mandatory attribute blank. Fill from the template's dropdown, not free text.
10. MRP or origin mismatch with the tag. Correct the sheet or reprint the tag.

Rejections arrive per style with a reason, and a corrected style re-enters the same queue. Keep the style code the same on resubmission so inventory and barcodes stay attached. If a whole batch fails on one rule, fix the rule across the batch before resubmitting anything; partial fixes make a range go live in fragments, which hurts the brand page and the listing quality score that fashion marketplaces use to rank styles.

FAQ

What image size does Ajio require? The published guideline is a 1:1.25 portrait ratio, more than 1000 px on each side, JPEG or PNG, 72 dpi and 200 KB to 1 MB per file. Agency guides recommend shooting at 1500 by 2000 px or larger and exporting down.

Are model shots mandatory on Ajio? For apparel, yes for the first image: mannequins, ghost mannequins and pack shots are not accepted there. A cropped model image is required first for topwear and bottomwear.

How many images can I upload per style? Guides describe up to six per style. Use all of them: cropped front, full front, back, side, detail and one styled shot.

Does Ajio need a size chart? Yes. A brand and category size chart in centimetres is uploaded and every SKU size must map to it. Styles without a matching chart are held.

Why was my style rejected for colour? Usually because the colour attribute, the image and the swatch do not agree, or a variant was digitally recoloured. Ajio expects each colour to be shot separately.

Can I upload styles in bulk? Yes, through the category-specific Excel template in the seller portal, with image URLs or a linked image folder, subject to the same review as single uploads.

Getting styles approved on Ajio

Ajio's review is strict but consistent: shoot on a model, crop the hero, keep every file inside the ratio and size band, upload a size chart before the styles, and fill attributes from the dropdowns. Do that and a range clears in one pass. If you would rather have it shot to spec, built and submitted by people who do this for Ajio, Myntra and Nykaa Fashion every week, and then have the account run afterwards, see our fashion and beauty marketplace management service.