Amazon PPC, Flipkart PLA/PCA, Myntra, Meesho and quick-commerce ads, run by ex-marketplace people on our own automation
Amazon & Flipkart Ads Management Agency in India
Most marketplace ad accounts lose money in the gaps: bids left untouched for weeks, daily budgets exhausted by noon, winning search terms never moved into their own campaigns, and ACoS that nobody can explain on a Monday call. Blooprint Automation takes over the daily running of your Amazon and Flipkart ads so that every rupee of ad spend has a reason.
We are an Amazon SPN verified partner based in Bengaluru. The team that runs your account comes from Flipkart, and works on BlooprintAI, the ads automation software we built for ourselves: a thousand campaigns launched from one sheet, bulk bid changes by ACoS, budgets balanced by time of day. You get an agency's judgement with software's speed.
We read 90 days of your ad data and send a written findings report within five working days. No commitment.
Who this is for
Brands that want to build a name on Amazon and Flipkart
You have a product and a story, and you want shoppers to search for your brand, not just your category. We run brand defence, Sponsored Brands and the launch ads that get you there.
Sellers who want to scale online
Sales are steady but flat. Ads are the fastest lever to move them, if bids, budgets and keywords are worked daily. We take that daily work and report every week.
Businesses moving from offline to marketplaces
Distributors, manufacturers and retail brands setting up on Amazon, Flipkart and quick commerce for the first time. We plan the launch budget so it does not burn out in the first fortnight.
Brands that want profit, not just sales
Revenue is up but ACoS eats the margin. We set a target ACoS per product from its margin and manage every campaign against it.
What is included in ads management
- ✓
Account audit and strategy
Ninety days of search-term, placement and budget data reviewed line by line. You get a written report of wasted spend, missing keywords and structural problems before we change anything.
- ✓
Campaign structure
Campaigns rebuilt around intent and margin: brand defence, competitor attack, category research and performance ad groups, each with its own budget and target ACoS.
- ✓
Keyword research and segmentation
Search terms from your own reports, competitor listings and marketplace suggestions, segmented into high, medium and low traffic buckets so bids match the value of the click.
- ✓
Bid management
Bids adjusted daily against target ACoS and conversion rate, in bulk through BlooprintAI, including placement bid adjustments for top of search and product pages.
- ✓
Budget management
Daily budgets balanced by time of day and by product, with rules that stop a campaign spending its whole day's budget before lunch.
- ✓
Negative keywords and wasted spend
Weekly harvesting of search terms that spend without converting, added as negatives at campaign or account level.
- ✓
Sponsored Products, Brands and Display
All Amazon ad types managed together, so a shopper who sees your brand ad and searches again lands on a Sponsored Product you control.
- ✓
Flipkart PLA, PCA and Smart ROI campaigns
Product Listing Ads for search, Product Contextual Ads for browse and product pages, and Smart ROI campaigns where a target return makes more sense than manual bids.
- ✓
Event planning
Great Indian Festival, Big Billion Days, Prime Day and category events planned four weeks out: inventory cut-offs, deal submissions, budget ramp and post-event cool-down.
- ✓
Reporting
A weekly report with spend, sales, ACoS, ROAS, CTR and conversion by portfolio, campaign and keyword, plus a live dashboard you can open any time.
Problems we fix in the first month
Budgets that run out by noon because one auto campaign takes everything. Bids that were set at launch and never touched, so a keyword that converts at ₹40 is still bid at ₹12 and one that never converts is bid at ₹60. Search terms with two hundred clicks and no orders that were never added as negatives. Brand keywords competitors are winning because there is no defence campaign. Sponsored Brands running to a listing with a two-star review and no A+ content. Placement adjustments of 300 percent copied from a YouTube video and burning the top-of-search budget. Flipkart Smart ROI campaigns with a target so high they stop spending. Every one of these shows up in the audit, and most are fixed in the first two weeks.
Why brands choose Blooprint for ads
The people on your account have run advertising inside Flipkart, so they know how the auction, the placements and the reports actually work. We are an Amazon SPN verified partner, which means Amazon has checked the company and the service. We built BlooprintAI because we needed it ourselves: bulk campaign creation, bid rules and budget balancing that a spreadsheet cannot do, and the same software is what your account runs on. Reporting is weekly and in plain numbers, not a dashboard you have to decode. And you keep ownership of every account, campaign and report; if you leave, everything stays with you.
Ad formats and campaign types we manage
Amazon Sponsored Products
Keyword, product and auto targeting; the workhorse of every Amazon.in account.
Amazon Sponsored Brands
Headline, store spotlight and video ads for brand-registered sellers.
Amazon Sponsored Display
Retargeting and audience ads on and off Amazon.
Amazon DSP
Programmatic display and video for brands with the budget for it; run through partner access.
Flipkart PLA
Product Listing Ads on search and browse, with placement-level bids.
Flipkart PCA
Product Contextual Ads on product pages and category browse.
Flipkart Smart ROI
Target-ROI campaigns managed by Flipkart's system, watched by us.
Myntra, Meesho and quick commerce
Myntra PLA and banner ads, Meesho ads, and Blinkit, Zepto and Instamart search ads.
How we work
- 1. Audit
We pull 90 days of ad data and send a written report of where spend is wasted and what is missing.
- 2. Restructure
Campaigns rebuilt around search intent and margin, not platform defaults. Usually done in the first two weeks.
- 3. Optimise
Daily bid and budget changes, weekly keyword harvesting and negatives, monthly strategy review.
- 4. Report
Weekly numbers by portfolio, campaign and keyword, and a call to agree the next week's changes.
- 5. Scale
Winning keywords and placements get more budget; new launches and events get their own playbook.
Agency, software or do it yourself?
| Blooprint managed ads | BlooprintAI software | Do it yourself | |
|---|---|---|---|
| Who does the daily work | Our team | You, with automation | You, by hand |
| Bulk campaign and bid changes | Included | Included | Bulk sheets |
| Strategy and weekly review | Included | Not included | Not included |
| Marketplaces | Amazon, Flipkart, Myntra, Meesho, quick commerce, Noon | Amazon and Flipkart | Any |
| Pricing | Retainer or share of ad spend | From ₹12,999 per month | Free |
| Best for | Brands that want a team running it | Sellers who run ads themselves | Small accounts |
Marketplaces we run ads on
Frequently asked questions
How do you charge for ads management?
Either a fixed monthly retainer or a percentage of managed ad spend, whichever fits your budget size. We agree the model in writing before starting, and there is no lock-in beyond the month.
What does the free ads audit include?
We take read-only access to your ad console, download 90 days of search-term, placement and budget reports, and send a written document listing wasted spend, missing keywords, structural issues and what we would change first. It takes about five working days.
Our ACoS is too high. How fast can that change?
Structural fixes show within two to three weeks: removing wasted spend, fixing bids and moving budgets. Sustained improvement takes a quarter as new keyword data comes in and listings improve.
What is a good ACoS on Amazon India?
It depends on margin. A product with a 40 percent margin can run profitably at 25 to 30 percent ACoS; a 20 percent margin product cannot. We set a target ACoS per product from its margin, not from a category average.
Do you manage Flipkart ads as well as Amazon?
Yes. Flipkart PLA, PCA and Smart ROI campaigns are managed by the same team, with bulk creation and placement bidding through BlooprintAI, which is one of the few tools that connects to the Flipkart Ads API.
Do I need to give you my seller password?
No. You add us as a secondary user on Amazon or Flipkart, or authorise the advertising API, and you can remove that access at any time. You keep ownership of the account and all its data.
Can we use BlooprintAI ourselves instead?
Yes. BlooprintAI is available as self-serve software at blooprintai.in for Amazon and Flipkart, at ₹12,999 per month for Flipkart + Shopsy and ₹14,999 per month for Amazon, with a 7-day trial. Managed service is for brands that want a team running it.
Do you work with sellers outside Bengaluru?
Yes. Everything runs remotely through your seller and ad accounts. We work with sellers across India, from Delhi NCR and Mumbai to Jaipur, Surat, Indore and Coimbatore.
How does pricing work?
We price per marketplace and scope: a monthly retainer for account management, and for ads either a retainer or a percentage of managed ad spend. Catalogue work is priced per SKU. You get a written scope and price after a 30-minute call, no lock-in beyond the first quarter.
Do you work with new sellers or only established brands?
Both. New sellers get onboarding, catalogue and launch support. Established brands usually come to us for ads efficiency, operations and reporting across several marketplaces.
Where are you based and which cities do you serve?
Blooprint Automation is based in Bengaluru (Whitefield) and works with sellers across India, including Delhi NCR, Mumbai, Bangalore, Jaipur, Surat and Ahmedabad. Everything runs remotely through your seller accounts, with weekly reviews on call.
Will I still own my seller account and data?
Yes. You keep ownership of every account. We work through secondary user access or advertising API access that you can revoke at any time.
Related services
Case studies
Guides for sellers
- Amazon Ads Guide for Indian Sellers (2026): Sponsored Products, Bidding, Budgets in Rupees, ACoS and Campaign Structure
- Flipkart Ads Guide (2026): PLA, PCA, Smart ROI, Placements, Budgets and ROI
- How to Reduce ACoS on Amazon India (2026): 12 Fixes That Work, With a Rupee Example
- ACoS vs TACoS vs ROAS on Amazon: Formulas, Benchmarks and Which One to Track (2026)
- Amazon Negative Keywords (2026): How to Find and Add Them, With Thresholds and a Template for Indian Sellers
- Amazon Ads Budget Rules, Dynamic Bids and Placement Adjustments (2026): How the Controls Stack, With Rupee Examples
- Amazon PPC Campaign Structure (2026): Auto vs Manual, Naming Convention, Portfolios and a Launch Template
- Flipkart PLA vs PCA (2026): Placements, Creative, Targeting, Budgets and When to Use Each
- Flipkart Smart ROI vs CPC Campaigns (2026): Target ROI, Bids, the Budget Rule and Saarthi
- Blinkit, Zepto and Instamart Ads (2026): Formats, Bids, RoAS and Budgets for Brands
- Republic Day Sales 2026: Amazon and Flipkart Seller Playbook
- Festive Season Ads Budget Plan 2026: Amazon, Flipkart and Quick Commerce
- Meesho Ads in 2026: How Cost-per-Click Ads Work, What to Budget in Rupees, and When They Actually Pay
- Amazon PPC Audit Checklist (2026): 25 Checks to Run Before You Touch a Single Bid
- Amazon Ads Not Getting Impressions or Sales? 12 Causes and How to Fix Each One (2026)
- Flipkart Ads Not Spending or Not Showing? Causes and Fixes (2026)
- Flipkart Ads vs Amazon Ads 2026: PLA vs Sponsored Products, ROI vs ACoS
Start with a free audit
We read 90 days of your ad data and send a written findings report within five working days. No commitment.
Get a free ads audit