How to Get Your Brand on Meesho Mall: What Is Confirmed and What to Ask Meesho

Meesho Mall is the branded-products section of Meesho, where known national, D2C and regional brands sell next to Meesho's mostly unbranded catalogue. As of November 2026, Meesho says Mall carries more than 1,000 brands, and on Day 1 of its October 2026 Mega Blockbuster Sale Mall orders grew about 200% year on year. What we could not confirm is a public registration route, eligibility list or commission for Mall brands, because Meesho's supplier pages did not open for us.

What is Meesho Mall?

Inc42 says Meesho launched Mall in 2022 as its move into branded goods, starting with beauty and personal care. Apparel Resources reported in September 2023 that Mall had over 400 national and regional brands, including Decathlon, Bewakoof, Himalaya, Mamaearth and Wow Skin.

By September 2024, Meesho said Mall featured more than 1,000 national, D2C and regional brands, and had seen 3.2 crore shoppers in the previous six months. In the October 2026 press release, Meesho still quoted 1,000+ brands. So the brand count has been described as "more than 1,000" for two years; do not read it as a precise current number.

Which brands sell on Meesho Mall?

Named in Meesho's September 2024 announcement: Mamaearth, Denver, Himalaya, Bajaj, Joy, Lotus Herbals, Biotique, Bata, Paragon, Relaxo and Liberty. The headline of the original Meesho post also named Dabur and Titan; we could not open that post, which now returns a "page not found" message, so those two names are not confirmed here.

Inc42 reads the list as brands with an established online presence that also connect with shoppers outside the metros, across beauty and personal care, fashion and home decor. Meesho itself describes brand categories on Mall as electronics, personal care, beauty, home and kitchen, wellness and branded fashion.

What has Meesho reported about Mall demand?

These are Meesho's own claims and are not independently audited. Day 1 of a sale is also a peak day, not a normal day. Note too that Meesho did not give absolute order numbers for Mall.

The same release says over 8 in 10 first-time Mall buyers shopped Beauty & Personal Care (face washes, perfumes, soaps and skincare), followed by Health & Wellness and Footwear. If your brand is in those categories, Meesho's own data points to where Mall buyers started.

How do you register a brand on Meesho Mall?

Not confirmed. Meesho's supplier site (supplier.meesho.com) returned an access error when we checked, and we found no public Mall application page, eligibility list or document checklist. A Razorpay guide (dated 2024) says the standard Meesho supplier panel needs a PAN, a GSTIN and a bank account to register; that is for ordinary suppliers, not Mall. Do not trust third-party pages that quote a "Mall registration fee" or a fixed onboarding timeline.

What you can do:

1. Open the official supplier portal by typing supplier.meesho.com yourself, and check that the domain is exactly right. Seller portals are a common phishing target.
2. If you already sell on Meesho, look inside your supplier panel for any brand or Mall programme section, and ask seller support whether your account is eligible.
3. If you do not sell on Meesho yet, register as a normal supplier first. Our Meesho seller account guide and how to sell on Meesho cover the standard flow.
4. Keep brand proof ready: your GST registration, trademark registration or application, brand authorisation letters if you are a distributor, and product documents for regulated categories. This is a general marketplace checklist, not a Meesho-published Mall list.
5. Ask Meesho in writing what it needs for Mall, and save the reply with its date.

What does Meesho Mall cost a brand?

Not confirmed. Meesho says it takes zero commissions from suppliers to list products. Its regular marketplace earns from shipping charges based on weight, delivery zone and payment mode, return shipping, advertising on a cost-per-click basis and a content service fee. For Mall, Inc42 wrote in 2024 that sources said Meesho would charge single-digit commissions from sellers, which means shedding the zero-commission model there. That is a report from unnamed sources, not a rate card.

Ask Meesho for: commission by category, shipping and return charges by weight and zone, payment cycle, ad costs and any listing or onboarding fee. Then run the numbers in the Meesho profit calculator. For regular marketplace charges see Meesho seller fees and Meesho additional fees.

Does Meesho Mall suit your brand?

Inc42 gives the main trade-off: Meesho's average order value was about ₹400 in 2024, against about ₹1,200 for Flipkart and Amazon in fashion and beauty and personal care alone. Price is "a major sticking point" for shoppers used to cheaper unbranded goods, and brands may not have room for deep discounting.

Mall is a reasonable test if you have: a price point and pack size that fits a small-town budget, light, sturdy packaging, margin to absorb shipping and returns, and no need for a premium image on this channel. It is a weak fit if you rely on high-ticket orders or tight price control. Our Meesho for D2C brands guide goes deeper on that decision.

What does Meesho say about its own model?

Meesho describes its mission on its careers site as democratising internet commerce, and says suppliers pay zero commission to list products. Brands coming from Amazon or Flipkart are used to category commissions, so the fee structure on Mall is the first thing to pin down: if Mall differs from the zero-commission marketplace, your margin model changes. Inc42 also notes that brands worry about marketplaces using product analytics to launch private labels and about having little say over customer experience or data. Ask Meesho how Mall handles customer data, returns and brand protection before you list your hero products.

How do you get seen once you are live?

Meesho says personalised recommendations powered about 85% of Day 1 orders in the October 2026 sale. For a brand, that means catalogue quality, images, titles and price matter before any ad spend. Meesho also sells ads on a cost-per-click basis; see the Meesho ads guide. Start with a small budget, a few hero SKUs and a clear return-rate target.

FAQ

What is Meesho Mall? Meesho Mall is the branded section of the Meesho app, where national, D2C and regional brands sell. Inc42 says it launched in 2022 and started with beauty and personal care. Meesho said in October 2026 that it has 1,000+ brands.

How do I register my brand on Meesho Mall? A public Mall registration process is not confirmed. Register or log in at the official supplier portal, which you should type yourself, then ask Meesho seller support whether your account and brand are eligible and what documents are needed. Keep the reply in writing.

Does Meesho Mall charge commission? Not confirmed. Meesho's marketplace is known as zero-commission, but Inc42 reported in 2024 that unnamed sources expected single-digit commissions on Mall. Get the actual terms from Meesho.

Which brands are on Meesho Mall? Meesho named Mamaearth, Denver, Himalaya, Bajaj, Joy, Lotus Herbals, Biotique, Bata, Paragon, Relaxo and Liberty in September 2024. The list has likely grown since; no current full list is published that we could open.

Can a small brand or reseller join Meesho Mall? Eligibility rules for Mall are not published in a source we could open. Meesho has said it wants "well-known and emerging brands", but that is not an eligibility rule. Ask Meesho.

Is Meesho Mall different from regular Meesho listings? Yes in positioning, because Mall carries brands, but the exact differences in fees, returns and visibility are not fully published. See Meesho Mall vs regular Meesho listings.

What to do next

Write down the five questions above and send them to Meesho seller support, then compare the answers against your landed cost and return rate. If you want help planning a test across Meesho and other marketplaces, Blooprint offers marketplace ads management.