Consumer electronics · Streambox Media

Dor TV: marketplace growth case study

The challenge

Dor TV needed to establish a new television brand on Flipkart against entrenched competitors, with limited brand recognition and inventory across multiple warehouses.

What Blooprint did

• ✓Comprehensive market and competitor analysis
• ✓Creation of a branded storefront for better customer experience
• ✓Catalogue curation and keyword optimisation for Flipkart
• ✓Streamlined inventory management across multiple warehouses
• ✓Launch of 15+ targeted campaigns for different customer segments
• ✓Multi-format advertising: video, banners and PLA
• ✓Competitor keyword targeting with bid optimisation

Services used

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