Meesho Multi-Catalogue Ad Campaigns: What They Are, What Is Confirmed and How to Budget Them

Yes, Meesho has offered a way to promote more than one catalogue in a single ad campaign. Meesho's engineering blog of 29 April 2022 says the team built it so sellers could "advertise multiple catalogs through a single campaign", instead of one campaign per catalogue. That post is old, and Meesho's ads pricing has since moved towards seller ROI targets. As of November 2026 we could not open Meesho's help pages, so confirm what your Supplier Panel offers today.

What is a multi-catalogue campaign on Meesho?

On Meesho a seller advertises a catalogue, a group of related products listed together. Before the change, one campaign meant one catalogue. A seller quoted by Meesho said they kept a ₹2,000 ads budget and had to create four separate campaigns of ₹500 each. A multi-catalogue campaign puts several catalogues under one campaign and one budget.

Meesho says the design came from two seller intents:

1. Sellers boost high-selling catalogues, because strong sales signal buyers like them, and ads can extend reach.
2. Sellers use ads to validate new catalogues, to get early orders, reviews and ratings against similar products.

Both intents are still useful ways to think about your own budget.

What did Meesho report about the results?

In the same 2022 post, Meesho said the revamped campaign creation process led to an 80% increase in the number of catalogues advertised and a 30% rise in ad revenue. Those are Meesho's figures about its own revenue, not seller results. They show that sellers used the feature, not that it made sellers more profitable.

The post also says ads could start from as little as ₹100 per campaign at that time. Do not assume that is the minimum today.

Is it still available, and what has changed since 2022?

We could not confirm from public sources whether the same multi-catalogue flow exists in your panel today. What we can confirm is that:

• A later Meesho post (10 November 2022) described a recommended-budget prompt, after finding that many sellers chose the minimum budget and that ads converting well were paused early when budget ran out. It gave the minimum then as ₹300 per catalogue.
• In November 2025 Meesho's CTO said the company moved away from CPC and CPM towards seller-set minimum ROI targets.

So the minimums and the bidding model in those posts may have changed. Our guide to Meesho ads CPC and ROI bidding covers that shift.

How should I split a budget across catalogues?

Do not divide the budget equally. Use evidence:

The shares are our suggestion, not a Meesho rule. For example (illustrative): with a ₹2,000 budget you might put ₹1,400 behind two proven catalogues and ₹600 across two new ones, rather than ₹500 on each of four.

The risk with one shared budget is that a single catalogue can use most of it. If one catalogue is a clear winner, it may collect the clicks while others get little. That is fine if intended. If you want a fair test of a new catalogue, run it in its own campaign so it has a protected budget.

When to use one campaign and when to use many

Use one multi-catalogue campaign when catalogues are similar in price, audience and margin, so one ROI target suits them all, and when you want less admin.

Use separate campaigns when:

• Margins differ, because one ROI target will be wrong for some of them.
• You are testing a new catalogue and want clean results.
• One catalogue has a high return rate and should have a stricter target or be paused.

Who is this feature built for?

Meesho's own description of its sellers in the 2022 post is that a large share come from tier 2 and 3 cities and are not digitally native, so it kept the campaign screen simple. By Q2 FY27 Meesho reported 1.13 million annual transacting sellers, and management said it expects advertising to become a more meaningful share of revenue from FY28.

For you, the lesson is that Meesho designs ad tools for sellers who run many small catalogues on tight budgets. That suits a reseller with a long catalogue list, but it also means a lot of sellers are competing for the same clicks. A budget split that follows evidence, not habit, is the way to stand out.

Common mistakes with shared budgets

• Putting every catalogue in one campaign and never looking at which one is using the money.
• Adding a new catalogue to a campaign that is already performing, which can dilute the budget without a clear test.
• Setting the budget at the minimum so the best catalogue is paused by early afternoon. Meesho's 2022 post noted exactly this pattern.
• Judging by orders alone and ignoring returns, which are common in fashion and home categories on Meesho.
• Changing the budget, the catalogues and the target on the same day, then not knowing which change worked.

How to check results

1. Note spend and ad sales per campaign each week, and per catalogue where the panel shows it.
2. Work out ROAS (ad sales divided by spend) and compare it with break-even ROAS from your own cost sheet. See ROAS.
3. Check returns on the advertised catalogues. High returns make the real ROAS lower than the panel shows.
4. Pause catalogues that cannot get orders even with spend, and fix their images, price and descriptions first. See the Meesho catalogue guide.
5. Keep a dated note of what you changed.

What is not confirmed

• Whether the multi-catalogue flow is unchanged in 2026, and how many catalogues one campaign can hold.
• Any current minimum budget per campaign or per catalogue.
• Whether the catalogue-level split inside a campaign is reported to sellers.
• Any seller-side result: Meesho's reported 80% and 30% figures are its own platform numbers from 2022.

FAQ

Can I run ads on multiple catalogues in one Meesho campaign? Meesho's engineering blog from April 2022 says yes: it built a way to advertise several catalogues in one campaign. Check your Supplier Panel to confirm the option and any limits today, as our source is more than four years old.

What is the minimum budget for Meesho ads? Meesho's 2022 posts mentioned ₹100 per campaign and ₹300 per catalogue at different times. These are old figures, so do not rely on them. Your Ads screen shows the current minimum.

How is the budget split across catalogues in one campaign? Meesho's public posts do not say how. Treat it as shared, so one strong catalogue may use most of it. If you want a fair test of a new catalogue, give it its own campaign.

Does a multi-catalogue campaign get better results? Meesho reported that more catalogues were advertised and its ad revenue rose after the redesign. That does not show better seller returns. Judge it by your own ROAS and returns.

Should I advertise new catalogues or best sellers? Both, with different roles. Best sellers get the bulk of the budget because they already convert. New catalogues get a small fixed share to gather orders and reviews. Pause any that do not convert after enough clicks.

Does Meesho still use CPC for ads? Meesho's CTO said in November 2025 that it moved away from CPC and CPM towards ROI targets. Whether CPC controls still appear in your panel is not confirmed, so check the Ads section.

Plan your budget with data

A shared budget only helps if you know which catalogues earn their share. Blooprint, a Bengaluru e-commerce agency, tracks Meesho ad returns for sellers and brands; see marketplace ads management or start with the Meesho Ads guide.