The JioMart seller portal is at seller.jiomart.com. When you open it, it redirects to identity.seller.jiomart.com, a login page titled "Seller Portal | JioMart" that asks for a User ID, a password and a captcha. If you do not have an account, the same page has a Register Now button. If login fails, write to Seller.Support@jiomart.com from your registered email. Checked in November 2026.
JioMart Seller Portal
JioMart Seller Portal Login: Official Link, Registration Steps and Support Contacts
By Blooprint team ยท Published 9 November 2026 ยท 6 min read
Key takeaways
- JioMart's seller portal is seller.jiomart.com, which sends you to identity.seller.jiomart.com for a User ID, password and captcha login.
- New sellers use the Register Now option on the login page; the documents named are regular GST (except Books), PAN and trademark or brand authorisation.
- Support: Seller.Support@jiomart.com for registered sellers, seller.onboarding@jiomart.com if you are not registered yet, and the IVR 1800 8896 000.
- Listing is free; fees are linked to sales and shown under Profile > Bill Plan inside the portal, so JioMart's public FAQ gives no commission rates.
Official portals
- JioMart Seller Portal login (official) โ seller.jiomart.com/
- JioMart seller registration (official) โ identity.seller.jiomart.com/seller_registration
In this guide
- What is the official JioMart seller login page?
- How do I register as a new JioMart seller?
- What documents do I need to register?
- What does JioMart charge and when do I get paid?
- What else is on the JioMart seller sign-in site?
- What could we not confirm?
- How many products and what fulfilment do I need?
- How do I spot a fake JioMart seller page?
- Why can't I log in to the JioMart seller portal?
- FAQ
- What next after login?
Check this first. Type seller.jiomart.com yourself. Third-party sites quote different portal addresses (sell.jiomart.in, merchant.jiomart.com and others). We could not load those domains in our check, so use the official address above. Never pay anyone for "JioMart seller ID" access.
What is the official JioMart seller login page?
The address is https://seller.jiomart.com/. It sends you to https://identity.seller.jiomart.com/sso/login, JioMart's single sign-on page. The fields are:
- User ID
- Password, with a "Forgot your password?" link
- Captcha, which you can reload if you cannot read it
The page also links to the Seller Enablement Network at sen.jiomart.com, the seller FAQ and the privacy policy. The Seller Enablement Network is a separate JioMart seller-services site. We did not test it, so we say nothing about what it offers.
How do I register as a new JioMart seller?
On the login page, click Register Now ("Don't have an account? Register Now to start selling"). The registration page is https://identity.seller.jiomart.com/seller_registration. JioMart's FAQ describes the flow: register your business with the required documents on the seller registration portal, upload your product catalogue, pricing and preferred fulfilment model, and then your team reviews and confirms.
Be aware of one inconsistency. The FAQ says JioMart "is currently launching in Pilot mode which is Invite Only" and also says a seller can start "right away" after registration and listing. The pilot wording looks like old text. What is not confirmed is whether every application is approved. Expect a review, not an instant account.
What documents do I need to register?
JioMart's FAQ lists: regular GST (except for the Books category), PAN, Trademark Registry certificate or brand authorisation (retailer or distributor certificate), and any certificates or approvals required by the government. Any enterprise compliant with Indian law and holding the relevant licences, such as GST and FSSAI where they apply, can sell. You do not need a website.
Keep the following ready:
| Document | Why |
|---|---|
| GST registration certificate | Needed for taxable goods; Books are the stated exception |
| PAN | Business or personal, as per your entity type |
| Trademark certificate or authorisation letter | Proves you can sell the brand |
| FSSAI licence | For food and similar categories, per JioMart's mention of FSSAI |
| Bank account proof | Not named on the FAQ page; expect to give payout details |
The last row is our expectation, not a JioMart statement. The FAQ does say payments go directly to your bank account. This is general information, not legal advice; confirm licence requirements for your category with a professional.
What does JioMart charge and when do I get paid?
JioMart's FAQ says product listing is free and fees are linked to sales. The fee structure includes commission fees, fixed fees, collection fees and shipping fees. The amounts are not printed on the public FAQ: it points to Profile > Bill Plan inside the portal for the active category list, commission, payment days and examples. Blog figures for JioMart commission are therefore not JioMart-published. For our reading of what sellers report, see JioMart seller fees explained.
Payments for net sales go directly to your bank account after fee deductions and any regulatory deductions. The FAQ also explains TDS on the platform fee: it says the seller deducts TDS on the service fee, deposits it with the government, and claims it back from Reliance Retail Limited by sending Form 16A to Seller Support. Talk to your CA before relying on that.
What else is on the JioMart seller sign-in site?
Besides login and registration, JioMart's identity site carries a seller interest form at identity.seller.jiomart.com/seller_interest_form, which has the same support contacts: Seller.Support@jiomart.com for registered sellers, seller.onboarding@jiomart.com for those not registered, and the IVR 1800 8896 000 during business hours. If a "consultant" gives you a different email or phone number for JioMart support, treat it as unverified.
What could we not confirm?
Official JioMart pages do not give a timeline for review after you register, a public commission table, or a list of open categories (the FAQ points to Profile > Bill Plan for the active category list). Third-party guides quote onboarding times of 10 to 15 working days and commission ranges, but they come from agencies that sell onboarding help. We have not repeated those numbers. Ask JioMart in writing, and keep the reply.
How many products and what fulfilment do I need?
There is no minimum: you can start with one product, though JioMart pushes for a full catalogue at launch. The FAQ says the pilot fulfilment is direct to customer through a JioMart-certified third-party logistics provider that collects from your warehouse. Prices are decided by you. For listing quality, read the JioMart listing guide and how to sell on JioMart.
How do I spot a fake JioMart seller page?
Fake "JioMart seller registration" pages collect fees or credentials. The real login page is on the jiomart.com domain (identity.seller.jiomart.com) and asks only for a User ID, password and captcha. JioMart does not publish a registration fee, and its FAQ says listing is free. A page that asks you to pay for a "seller ID", "priority approval" or "verification" before you log in is not JioMart's process. Check the address bar before typing a password, and keep your registered email secure, since JioMart support replies go there.
Why can't I log in to the JioMart seller portal?
| Problem | What to do |
|---|---|
| You never got a User ID | You may still be in onboarding. Write to seller.onboarding@jiomart.com if you are not registered |
| Forgot password | Click "Forgot your password?" on the login page |
| Captcha unreadable | Use the Reload Captcha button on the page |
| Login still fails | Email Seller.Support@jiomart.com from your registered email ID |
| Urgent issue | Call the IVR 1800 8896 000 in business hours |
| Wrong site | Close it and type seller.jiomart.com |
If the login works but the account is restricted, see the JioMart seller account health guide.
FAQ
What is the JioMart seller login link? It is https://seller.jiomart.com/, which forwards to the single sign-on page identity.seller.jiomart.com. Sign in with your User ID, password and captcha.
Is JioMart seller registration free? JioMart's FAQ says listing products is free and fees are linked to sales. It does not mention a registration fee, and we found none on the official pages. Be careful with agencies that charge for "onboarding".
Who can I email if I am not registered? Write to seller.onboarding@jiomart.com. Registered sellers should write to Seller.Support@jiomart.com from their registered email ID. There is also an IVR number, 1800 8896 000, for business hours.
Do I need GST to sell on JioMart? Yes, regular GST, except for the Books category where GST is not required. Confirm your own position with a GST practitioner.
Can I sell on JioMart without a website? Yes. JioMart says the platform enables your online business, so you do not need your own website. You register, list your products and let JioMart's marketplace show them to customers.
How do I cancel my JioMart seller account? Raise a cancellation request with seller support. According to JioMart's FAQ, the account is closed only after any pending payments and settlements are cleared, so reconcile your statements first.
Where do I see the JioMart commission rates? Inside the portal at Profile > Bill Plan, per JioMart's FAQ, which also holds payment days and examples. They are not published openly, so any table on a blog is not JioMart-confirmed.
What next after login?
Finish the catalogue, check the Bill Plan fees and set up ads. Blooprint, a Bengaluru e-commerce agency, handles JioMart catalogues and campaigns through marketplace ads management. If you are choosing between channels, read JioMart vs Amazon and Flipkart for grocery.
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Related guides
- JioMart Seller Guide
- JioMart Listing Guide (2026)
- JioMart Seller Fees Explained (2026)
- JioMart Seller Account Health (2026)
- JioMart vs Amazon & Flipkart for Grocery (2026)
- Talabat partner portal login
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