Amazon Great Indian Festival 2027: Expected Start and End Dates and Seller Timeline

Amazon India has not announced the Great Indian Festival 2027 as of 9 November 2026. The 2026 festival began on 8 October and Amazon's own page says it "continues through November 10". So the 2026 festival is still running today. This page gives the past start and end dates, the announcement pattern, an expected 2027 window and a prep timeline.

When does the Great Indian Festival 2026 end?

On 10 November 2026, according to Amazon's festival page. That page states the festival is live on Amazon.in and covers the period from Navratri to Bhai Dooj. It does not state a start date, so the 8 October start comes from a media report published on 22 September 2026, not from Amazon's page.

If you are asking because you still have stock to clear, you have one more day of festival traffic. Check Seller Central for any deal end times, because we cannot see those publicly.

What were the Great Indian Festival dates in 2024, 2025 and 2026?

Sources: 2024; 2025 start and end; 2026.

The 2024 early-access date is implied by a PTI report, which names 27 September as the general sale start and describes Prime early access as 24 hours before. The 2025 early-access date of 22 September comes from media reports of Amazon's announcement. We did not open an Amazon page that confirms either early-access date.

The length changed too. By the dates above the 2025 festival ran about four weeks, and the 2026 festival about five.

When will Amazon announce the 2027 dates?

Not confirmed. In 2024 the dates appeared in media reports about ten days before the sale. For 2026, the media report we found was published on 22 September, 16 days before the 8 October start.

Do not wait for that. The gap between announcement and start is too short to restock from an overseas or distant supplier.

What is the expected window for the Great Indian Festival 2027?

Expected, not announced: a start between the last week of September and the second week of October 2027. This is based only on the three start dates above (27 September 2024, 23 September 2025 and 8 October 2026). The end date is harder to guess, since the festival has run four to five weeks.

Plan stock and cash for a 20 September start, and plan the sale itself for about five weeks. If Amazon starts later, you will have stock early, which costs far less than being out of stock on day one.

What should I do and by when?

Counting back from 20 September 2027 as a planning date, which is ours and not Amazon's:

Amazon's festive readiness programme for sellers, the Festive Readiness Seller Academy, ran 10 sessions in 2026. Watch Seller Central for the 2027 version.

What should I check about fees before 2027?

Fees changed through 2026, so last year's margin sheet is out of date.

• Zero referral fee under ₹1,000: Amazon removed referral fees on products priced under ₹1,000 from 16 March 2026, covering more than 1,800 categories and more than 12.5 crore products. Reports do not give an end date for the expansion. Check your Seller Central notices before you plan around it.
• Easy Ship: fees were cut by more than 20% for products priced below ₹300.

Use our Amazon seller fee calculator for India and the festive discount calculator to find your lowest safe price at each discount level.

How do I read a date announcement when it arrives?

Check four things before changing any plan.

1. Who published it? Treat Amazon's own pages (aboutamazon.in, Seller Central notices) as final. Media and deals-site reports can be early or wrong. Before the 2025 announcement, outlets guessed 18 or 25 September, and neither was right.
2. Is it a start date for customers, or for Prime members? Prime early access, when offered, begins about 24 hours earlier.
3. Is there an end date? In 2026 the end date (10 November) appeared on Amazon's page while the sale was already live. Do not assume a fixed length.
4. Does Seller Central show your own deadlines for deals, coupons and inbound stock? Seller-side cut-offs can come before the public start.

What can go wrong in a five-week festival?

A longer festival changes the stock and cash plan. Stock-outs in week one cost ranking, but overstock in week five costs margin. Review sell-through weekly, not only at the end, and keep part of your ad budget back for the final fortnight. Returns also arrive after the sale ends, so do not count festival profit until the return window has closed for your orders. Our festive ads budget plan shows one way to split spend across the weeks.

What did sellers report in the 2026 festival?

These are Amazon's first-week figures, company-reported and not independently verified. Amazon said seller sales grew "up to 3.5x" compared with business as usual, seller participation was up nearly 30% year on year, and over 70% of participating small and medium businesses came from Tier 2 and Tier 3 cities. Amazon's seller base has passed 20 lakh, per the same company announcement.

Amazon does not publish how the "up to 3.5x" is spread across sellers. Treat it as a ceiling, not an expectation. Set your own target from last year's sales by ASIN, plus the stock you can actually hold. Our Great Indian Festival seller playbook covers how to run the sale itself, and Flipkart's dates are on the Big Billion Days 2027 page.

FAQ

When is the Amazon Great Indian Festival 2027? Amazon has not announced it as of 9 November 2026. Past start dates were 27 September 2024, 23 September 2025 and 8 October 2026. Our expected window is late September to mid-October 2027, and it is a guess from those three dates.

What is the Great Indian Festival 2026 end date? Amazon's festival page says the festival continues through 10 November 2026. Amazon's page does not state a start date. A media report gives 8 October.

When did the Great Indian Festival 2025 start and end? It started on 23 September 2025 and ended on 20 October 2025. The end date is from Amazon's festival page. The start date is from media coverage of Amazon's announcement.

Does Prime early access apply to sellers? Prime early access is for shoppers, not sellers. For sellers it means demand can start about 24 hours before the main date, so your stock and ads should be live a day early. We could not confirm 2026 early-access timing.

How early should I send stock to Amazon fulfilment centres? Amazon sets inbound cut-off dates inside Seller Central, and those are not public. As a planning rule, aim to have stock received and live two weeks before your earliest expected start. Confirm the actual cut-offs in Seller Central.

Do I have to register for the Great Indian Festival? Deal and promotion registration is done inside Seller Central, with eligibility rules and deadlines that Amazon publishes there. We could not open those pages publicly, so check Seller Central notifications or your account manager.

Prepare before Amazon announces the date

If you want help planning festive stock, listings and Sponsored Ads, Blooprint manages Amazon seller accounts and advertising for Indian sellers. See marketplace ads management.