From brand approval to End of Reason Sale, Myntra seller accounts run day to day by ex-Flipkart people
Myntra Account Management Services in India
Myntra is a brand-approval marketplace, not an open one. A brand applies through the Myntra Partner Programme, Myntra reviews the category fit, trademark and catalogue sample, and only then does onboarding begin. Once live, the account is judged on catalogue quality, returns and sale-event performance, and the supply model, sale-or-return or outright purchase orders, decides how stock and cash move. Blooprint Automation manages Myntra seller accounts for apparel, footwear, beauty and lifestyle brands.
We prepare the application, build the catalogue to Myntra's model-shot and size-chart rules, negotiate the terms, run the ads and plan End of Reason Sale and Big Fashion Festival four weeks out. The team comes from Flipkart's category and operations teams, which is the same group that Myntra belongs to, and your Myntra account sits on the same weekly report as Flipkart, Amazon and Nykaa.
We review your brand status, listings, size charts, returns, sale participation and ads on Myntra and send a written findings report within five working days. No commitment.
Who this is for
Brands that want to build a name on Myntra
D2C fashion and beauty brands that need a brand page, a catalogue shot to platform standards and ads that put the brand in front of shoppers during EORS.
Sellers who want to scale on Myntra
Orders are coming but returns, catalogue rejections and stuck SOR stock keep eating the growth. We take over the daily account work and report weekly.
Businesses moving from offline retail or from Amazon and Flipkart
Apparel manufacturers, distributors and marketplace sellers applying to Myntra for the first time. We prepare the brand application, the catalogue sample and the first sale plan.
Brands on Myntra plus Nykaa, Ajio and Flipkart
One team for all the fashion and beauty marketplaces, so stock, pricing and sale events are planned together.
What is included in Myntra account management
- ✓
Brand approval and onboarding
Myntra Partner Programme application with trademark, GST and brand documents, catalogue sample prepared to spec and followed up until approval.
- ✓
Supply model and terms
Sale-or-return versus outright purchase orders explained, with the stock, returns and cash-flow implications worked out before you sign.
- ✓
Catalogue to Myntra spec
Model shots on plain backgrounds in the set poses, front, back and detail views, styles and variants linked correctly, so catalogues clear QC the first time.
- ✓
Size charts and fit
Brand size charts uploaded per style and fit notes written so shoppers pick the right size, which is the single biggest lever on fashion returns.
- ✓
Brand page
Myntra brand page set up and refreshed each season with the current collection and campaign creatives.
- ✓
Inventory and purchase orders
SOR stock levels planned per style and size; outright POs confirmed, appointments booked and filled inside the window.
- ✓
Returns control
Return rate tracked by style and size, causes fixed at the listing or the product, and wrong-item and damage claims filed.
- ✓
Myntra ads
Product listing ads and banner placements on search and category pages, with keyword and budget discipline shared with your Flipkart campaigns.
- ✓
EORS and Big Fashion Festival
End of Reason Sale and Big Fashion Festival planned four weeks out: deal submissions, stock cut-offs, ad ramp and post-sale returns.
- ✓
Reconciliation and reporting
Commission, logistics and settlement reconciliation per order, with a weekly report and a live dashboard.
Problems we fix in the first month
A brand application rejected because the catalogue sample did not meet the model-shot and background rules. Styles uploaded as separate products instead of linked variants, splitting ratings across five pages. No size chart, so returns run above the category and visibility drops. SOR stock sitting at Myntra with no plan for what comes back after EORS. Outright POs filled short because sizes were not split the way the PO asked. Ads running during EORS with the same bids as a normal week, or the PLA credits from the growth enablement charge never used. Settlement deductions nobody checked. Every one of these shows up in the audit, and most are fixed in the first two weeks.
Why brands choose Blooprint for Myntra
The people on your account have worked inside Flipkart's category and operations teams, so they know how brand approval, catalogue QC and sale events actually work rather than what the help pages say. Catalogue, photography and ads sit in one team, so a new style goes from sample to live listing without three vendors. We run Myntra alongside Flipkart, Amazon, Nykaa and Ajio, so stock, pricing and events are planned once. Reporting is weekly and in plain numbers. And you keep ownership of every account, listing and report; if you leave, everything stays with you.
Myntra programmes and ad formats we manage
Sale-or-return (SOR)
Stock held at Myntra, unsold units returned; managed with a returns plan.
Outright purchase orders
Myntra buys the stock on POs; we manage confirmation, appointments and fill rate.
End of Reason Sale (EORS)
Deal submissions, stock cut-offs and ad ramp for Myntra's biggest sale.
Big Fashion Festival
The festive-season sale, planned with the same four-week calendar.
Myntra brand page
A branded storefront refreshed each season.
Product listing ads (PLA)
Search and category placements with keyword-level bids.
Banner and brand ads
Home-page, category and event banners for brands with the budget.
Myntra Beauty
Beauty and personal care listings with the compliance fields filled.
How we work
- 1. Audit
Brand status, catalogue quality, size charts, returns, sale participation and ads reviewed and written up in the first week, or the brand application prepared for new sellers.
- 2. Fix
Catalogue rejections, variant linking, size charts, unfiled claims and overbidding cleared in month one.
- 3. Run
Daily operations, ads and reconciliation, a weekly review call and a live dashboard.
- 4. Report
Weekly numbers on sales, returns, settlements and ads, with the next week's actions agreed.
- 5. Grow
Brand page, EORS and Big Fashion Festival participation, new categories and expansion to Nykaa and Ajio.
Managed account or software?
| Blooprint managed account | BlooprintAI software | |
|---|---|---|
| Who does the daily work | Our team | You, with automation for ads |
| Onboarding, catalogue, returns | Included | Not included |
| Myntra ads | Included | Coming soon |
| Weekly review | Included | Not included |
| Pricing | Monthly retainer, scoped after the audit | Flipkart and Amazon ads from ₹12,999 per month |
| Best for | Brands that want a team running Myntra | Sellers who run Flipkart and Amazon ads themselves |
Also managed alongside Myntra
Frequently asked questions
How do we get approved to sell on Myntra?
Through the Myntra Partner Programme. Myntra reviews brand fit, category, trademark ownership and a catalogue sample before onboarding, and approval commonly takes several weeks as of September 2026. We prepare the application and sample so it is not sent back.
What is the difference between sale-or-return and outright on Myntra?
Under sale-or-return your stock sits with Myntra and unsold units come back to you; under outright Myntra buys the stock on purchase orders and owns it. Outright gives cleaner cash flow, SOR gives wider assortment. We work out which fits your margins and stock before you agree terms.
What are Myntra's image rules?
Apparel needs model shots on a plain background in set poses, with front, back and detail views at the required resolution, and no text or props. Catalogues that miss these are rejected, so we shoot or rework images to the spec before uploading.
How do you reduce returns on Myntra?
Most fashion returns come from size and fit. We upload brand size charts per style, write fit notes, fix images that misrepresent colour or fabric, and track return reasons by style and size so the products with a real problem are fixed or delisted.
How early should we plan for End of Reason Sale?
About four weeks out. Deal submissions and stock cut-offs close well before the sale starts, ad budgets need to ramp in the week before, and the returns after the sale need a plan too. Big Fashion Festival follows the same calendar.
Do you run Myntra ads?
Yes. Product listing ads and banner placements are managed alongside your Flipkart and Amazon campaigns with shared keyword and budget planning. BlooprintAI support for Myntra ads is coming soon.
Do you handle Myntra Beauty as well as fashion?
Yes. Beauty listings need ingredient, shelf-life and manufacturer fields filled correctly, and we run them with the same catalogue and ads discipline.
Do you work with sellers outside Bengaluru?
Yes. Everything runs remotely through your Myntra partner account. We work with brands across India, from Delhi NCR and Mumbai to Jaipur, Surat, Tiruppur and Ludhiana.
How does pricing work?
We price per marketplace and scope: a monthly retainer for account management, and for ads either a retainer or a percentage of managed ad spend. Catalogue work is priced per SKU. You get a written scope and price after a 30-minute call, no lock-in beyond the first quarter.
Do you work with new sellers or only established brands?
Both. New sellers get onboarding, catalogue and launch support. Established brands usually come to us for ads efficiency, operations and reporting across several marketplaces.
Where are you based and which cities do you serve?
Blooprint Automation is based in Bengaluru (Whitefield) and works with sellers across India, including Delhi NCR, Mumbai, Bangalore, Jaipur, Surat and Ahmedabad. Everything runs remotely through your seller accounts, with weekly reviews on call.
Will I still own my seller account and data?
Yes. You keep ownership of every account. We work through secondary user access or advertising API access that you can revoke at any time.
Related services
Guides for sellers
- Myntra Seller Fees Explained (2026): Commission, Fixed Fee, Logistics, Marketing Charges, Returns and the Payment Cycle
- Myntra Seller Margin Calculator (2026): Net Payout, Return-Adjusted Margin and Break-even Return Rate
- Myntra Catalogue Guide 2026: Image Rules, Size Charts, Attribute Fields and Why Styles Get Rejected
- Myntra Seller Onboarding 2026: Brand Approval, Documents, Timeline and What Happens After
- Myntra Ads (2026): PLA, Banner Ads, the Growth Enablement Charge and ROI for Fashion Brands
- Myntra EORS Seller Playbook 2026: Stock, Discounts, Returns and Pacing
- Myntra vs Ajio vs Nykaa Fashion 2026: Where a New Brand Should Start
Start with a free audit
We review your brand status, listings, size charts, returns, sale participation and ads on Myntra and send a written findings report within five working days. No commitment.
Get a free Myntra audit