Launching a D2C Brand on Myntra: A Checklist of What to Confirm, Prepare and Budget

To launch a D2C brand on Myntra, first confirm with Myntra whether your brand qualifies for the zero-commission offer, then prepare your registration, catalogue, pricing and returns plan. Myntra announced zero commission for new homegrown D2C brands in January 2026, under its Myntra Rising Stars programme. The report does not say how long it lasts or what other criteria apply. As of November 2026, a full public document list for brand onboarding is not confirmed, so this checklist separates what is reported from what you must ask.

Step 1: Check whether you are the kind of brand Myntra describes

The report dated 10 January 2026 describes the offer for newly joining homegrown D2C brands, and says the zero-commission model is implemented under Myntra Rising Stars. It does not list further criteria. That same article says the programme hosts more than 2,000 brands across fashion, beauty and lifestyle.

Checklist:

• [ ] Are you an Indian (homegrown) brand with your own brand name and products?
• [ ] Are you new to Myntra, not an existing seller?
• [ ] Is your category fashion, beauty or lifestyle?
• [ ] Do you currently sell mainly through your own website or social media? BestMediaInfo describes the target as early-stage homegrown brands that mainly sell this way.

If you answer yes to all four, you are the profile the reports describe. Myntra has not published the test for "new" or "homegrown", so this is a self-check, not eligibility. More detail is in Myntra zero commission for D2C and Myntra Rising Stars explained.

Step 2: Ask Myntra these questions in writing

Reports leave gaps that change your costs. Put these to your Myntra category contact or the Rising Stars team, and keep the reply.

If you cannot get an answer, build your plan at a normal commission rate.

Step 3: Get your registrations and brand documents in order

Myntra has not published a public document list that we could open, so confirm the exact list with Myntra. In practice, an Indian seller on any marketplace is usually asked for a GST registration, PAN, a bank account, and some proof of the brand. Treat that as a general expectation, not a Myntra requirement. Read how to sell on Myntra and the Myntra seller onboarding guide for what we have documented.

• [ ] GST registration for the legal entity that will sell
• [ ] Bank account in the same entity name
• [ ] Brand name and any trademark paperwork you hold; ask whether Myntra requires it
• [ ] Address and contact details for pickup
• [ ] Any category licence your products need, for example for beauty products. Ask Myntra and your adviser which apply.

This is general information, not tax or legal advice. Confirm with a chartered accountant.

Step 4: Prepare the catalogue

Myntra's discovery tools are what you pay to get into, so a weak listing wastes the offer. A zero-commission slot does not fix poor images or sizing. Before you submit, prepare:

• [ ] Clear brand-style images, consistent across all SKUs
• [ ] Accurate size charts and measurements
• [ ] Titles, fabric, care and fit information filled in for every SKU
• [ ] Unique SKU codes and barcodes
• [ ] Correct weight and packed dimensions

Myntra's catalogue format and image rules sit inside its partner portal, so check the current template there. Our Myntra catalogue guide lists the fields we have seen.

Step 5: Build the cost sheet without commission

Myntra's reports mention only the commission waiver. The coverage does not address other charges such as fulfilment, listing or advertising costs. So a sensible sheet includes:

1. Selling price including GST
2. Product and packaging cost
3. Shipping and handling
4. Return cost, with your expected return rate
5. Payment or collection charges where they apply
6. Advertising and coupon spend
7. GST on the sale

For example, say a kurta sells at Rs 1,500 including GST. If a return costs you Rs 150 and 25 in 100 orders come back, returns cost about Rs 38 per order across the base (25 times Rs 150, divided by 100). The numbers are illustrative, not Myntra rates. The point is that returns matter more than a zero-commission line once volume grows. Use the Myntra margin calculator and read Myntra seller fees explained.

Step 6: Choose your launch range, not your whole range

The programme's earlier pilot in women's ethnic wear during the 2025 festive season brought in more than 200 new brands, per the report. The report gives no sales results for those brands, so do not treat it as a forecast. A cautious launch range:

• [ ] 15 to 30 SKUs you know sell well on your own site
• [ ] Sizes and colours you can restock fast
• [ ] Prices set with the cost sheet from Step 5
• [ ] Stock you can afford to have tied up while returns come back

Then widen the range only for SKUs whose margin holds after returns.

Step 7: Plan visibility and advertising

Myntra says its offer includes access to more than 75 million monthly active users, logistics covering 98% of serviceable pin codes, and tools such as coupons and bank offers. Treat these as Myntra's claims. Without commission, expect to fund visibility yourself. See the Myntra ads guide before you set a budget.

What visibility tools does Myntra say brands get?

A report on the programme says participating brands get strategic account management, access to Myntra's technology and performance analytics dashboards. It lists visibility tools including homepage placements, category discovery sections and Myntra Glamstream, with coupons, bank offers and platform marketing campaigns as promotional levers. The same report does not say whether those placements are free or paid, so ask which of them are included in the offer and which are bought separately. For Glamstream and live selling, see Myntra live commerce for brands.

The pilot figures differ by report. StartupTalky says more than 200 new brands joined in four months, while the D2C Insider piece says the brands saw "significant growth" within three months, with no figures. Neither gives sales numbers.

Step 8: Plan for the end of the waiver

The duration is not public. Check each month whether your contribution margin still holds if commission applied at a normal rate. If it does not, adjust price, range or channel mix before the waiver ends, not after. For the wider strategy, read zero-commission programmes for D2C brands.

FAQ

How do I launch my brand on Myntra? Contact Myntra through its official channels, and ask about the Myntra Rising Stars programme if you are a new homegrown D2C brand. The reports we opened give no application route or document list, so confirm both with Myntra in writing before you invest in stock.

Is Myntra really zero commission for D2C brands? Myntra announced zero commission for new homegrown D2C brands in January 2026. Duration and what applies afterwards are not stated, so confirm your terms.

Do I need a trademark to sell on Myntra? Not confirmed. We found no Myntra page that states a trademark requirement either way. Ask Myntra during onboarding, and keep your brand paperwork ready.

Do existing Myntra sellers get zero commission? The reports describe new brands joining the marketplace. We found no statement that existing sellers are moved onto the offer. Ask your account manager.

What costs remain if commission is zero? Reports mention only the commission waiver. Assume shipping, returns, collection charges, advertising and GST still apply until Myntra confirms otherwise in writing.

How many SKUs should a D2C brand start with? Myntra has not published a number. A range of 15 to 30 proven SKUs is a reasonable test size in our view, not a rule. Pick products with stock depth in popular sizes.

What to do next

Send Myntra the written questions in Step 2, finish your cost sheet and prepare a small launch range. If you want help with onboarding and catalogue, Blooprint offers Myntra account management for D2C brands.