Myntra Zero Commission for New D2C Brands: What Was Announced in January 2026 and What Is Still Unclear

In January 2026 Myntra announced a zero-commission model for new homegrown D2C brands joining its marketplace, run under its Myntra Rising Stars (MRS) programme. The reports are dated 10 to 12 January 2026. They say it covers fashion, beauty and lifestyle brands, but they do not say how long the waiver lasts or which other fees continue. As of November 2026, I did not find a Myntra page that fills those gaps, so confirm in writing before you rely on it.

What did Myntra announce?

The facts that more than one report agree on:

• Who: "all new homegrown direct-to-consumer (D2C) brands joining its marketplace".
• Which kinds of brands: Indian fashion, beauty and lifestyle brands that currently sell mainly through their own websites or social media.
• Under which programme: Myntra Rising Stars, which hosts more than 2,000 brands across fashion, beauty and lifestyle.
• What Myntra says brands get: access to more than 75 million monthly active users, logistics and fulfilment covering 98% of serviceable pin codes, and demand tools such as coupons and bank offers.
• Why: to lower customer acquisition cost in the early growth phase, so a brand can reinvest in the brand.

The quote attributed to Maneesh Kumar Dubey, Vice-President of Category Management at Myntra, is that Myntra is committed to supporting the D2C sector and to introducing models such as zero-commission structures to ease launching on the platform.

What is not confirmed?

This is the part that matters for budgeting. None of the reports I opened states:

Who is likely to qualify?

The reports say "new" brands, "homegrown" brands and brands selling "mainly" through their own website or social channels. That points to brands that are new to Myntra and are Indian, not to existing Myntra sellers who already have a commission arrangement. Myntra has not published the test for "new" or "mainly". If you already sell on Myntra, ask your account manager whether you are covered. I did not find a statement that existing sellers are moved onto the waiver.

How does it connect to Myntra Rising Stars?

Rising Stars is Myntra's mentoring and growth programme for D2C brands. Earlier coverage from 2023 said brands could apply by emailing the Rising STARS team, with shortlisting on size, social following and product uniqueness. That was the 2023 launch process, not a statement about the 2026 waiver, so check it with Myntra before you act. For the programme itself, see Myntra Rising Stars explained.

What was the pilot?

Reports say the model followed a 2025 festive-season pilot in women's ethnic wear. More than 200 new brands joined and scaled within four months, per the statement reported. Another report says participants saw "significant growth" within three months, with no figures. The two reports use different time frames, four months and three months. Neither gives sales numbers, so do not read them as expected results for your brand.

How does this compare with other zero-commission programmes?

Zero commission is now a pattern in Indian marketplaces. Meesho has long offered zero-commission selling, and Flipkart redesigned its rate card in November 2025 with zero commission for products priced under Rs 1,000. Each differs on price caps, categories and the fees that remain. A side-by-side is in zero-commission marketplaces in India compared.

What does a zero-commission order look like in rupees?

The numbers below are made up to show the method. They are not Myntra rates. Say a kurta sells for Rs 1,500 including GST, and your cost to make and pack it is Rs 450.

The saving is the commission line, here Rs 300 per order. But on Myntra, as on all fashion marketplaces, returns are a large cost. If 25 in every 100 orders come back and each return costs you Rs 150 to process and loses some stock value, that eats about Rs 38 per order across the base. Ads and coupons come on top. The waiver gives you room to spend on growth, not a guaranteed profit. Check rates and GST for your own category.

Should I move all my business to Myntra because of this?

Not on this announcement alone. Three reasons:

• The duration is not public, so the saving may be temporary.
• A brand's biggest risk on a new marketplace is returns and stock tied up, not commission.
• Channel mix matters. A brand selling mainly on its own site gives up some margin and control on a marketplace in exchange for reach. Decide how much of the budget goes where, and compare with other channels in zero-commission marketplaces in India compared.

What should a D2C brand do now?

1. Ask Myntra directly. Write to your category contact or the Rising Stars team and ask: is my brand covered, for how long, and what does the rate card look like after? Keep the reply.
2. Build the cost sheet without commission. Include shipping, return handling, payment or collection charges, GST and ads. The Myntra margin calculator is a good start.
3. Read the full fee list. Myntra seller fees explained lists the fee types; check yours against it.
4. Get the catalogue right first. A zero-commission slot does not fix poor images or sizing. See the Myntra onboarding guide and how to sell on Myntra.
5. Plan the end of the waiver. Since duration is not stated, check your unit economics at a normal commission rate too, so you are not caught out.

FAQ

Is Myntra commission really zero for new D2C brands? Myntra announced a zero-commission model for new homegrown D2C brands in January 2026. What is not public is the duration and what applies afterwards, so confirm your terms with Myntra before you assume zero for the long term.

When was the Myntra zero-commission model announced? Reports are dated 10 to 12 January 2026. One search summary gave 9 January 2026 as the launch date, but the reports I opened did not state that day, so I give the month and the coverage dates.

Does it apply to every category on Myntra? Reports say fashion, beauty and lifestyle brands. They do not give a category list. Ask Myntra whether your category is included.

Are logistics and return fees also waived? No report I opened says so. The coverage mentions only a commission waiver and does not address other fees. Assume they continue until Myntra confirms in writing.

Can existing Myntra sellers get zero commission? The reports describe "new" brands joining the marketplace. I found no statement that existing sellers are moved to the model. Ask your account manager.

Is this the same as Flipkart's zero commission? No. Flipkart's November 2025 model is tied to a price point, products under Rs 1,000 for eligible sellers. Myntra's is described by type of seller, a new D2C brand.

Next step

If you are a D2C brand planning a Myntra launch, Blooprint's Myntra account management team can help with onboarding, catalogue and a cost sheet that works with or without the waiver.