Myntra Rising Stars Programme: Who Can Join, What Brands Get and What Myntra Has Not Said

Myntra Rising Stars (MRS) is Myntra's programme for emerging Indian D2C brands, and coverage dated 12 January 2026 says it hosts more than 2,000 brands across fashion, beauty and lifestyle. In January 2026 Myntra announced a zero-commission model for new homegrown D2C brands joining under it. As of November 2026 I found no published eligibility test, application form, duration for the waiver or post-waiver rate. This page lists what is reported, what is not, and how to approach Myntra.

What is Myntra Rising Stars?

Reports describe MRS as the programme under which Myntra supports emerging D2C brands, and as the home for its zero-commission model. The coverage I opened says the programme currently hosts more than 2,000 fashion, beauty and lifestyle firms, but does not say when MRS started. A third report says the January 2026 move officially expanded the model, after a festive-season pilot in 2025.

Who is eligible?

Myntra has not published a formal checklist in anything I could open. The reports give these signals:

• New to Myntra. The zero-commission model applies to "all new homegrown direct-to-consumer (D2C) brands joining its marketplace".
• Indian, homegrown. The target is Indian brands.
• Selling mainly through own channels. Another report describes fashion, beauty and lifestyle brands that currently sell mainly through their own websites or social media.
• Fashion, beauty or lifestyle. The category scope is stated in broad terms; no category list is given.

No source says what counts as "new", "homegrown" or "mainly", and none sets a revenue, follower or catalogue-size threshold. Whether existing Myntra sellers can join is not stated either. If you already sell on Myntra, ask your account manager. For the zero-commission announcement itself, see Myntra zero commission for D2C brands.

What benefits do brands get?

A separate report lists more: strategic account management, performance analytics dashboards, and visibility through homepage placements, category discovery sections, Myntra Glamstream and social-commerce-led discovery, plus platform marketing campaigns. Those placements are described as available; the reports do not say each brand gets them, or at what cost.

What was the 2025 pilot?

The zero-commission model followed a pilot in the 2025 festive season in women's ethnic wear. One report says more than 200 new brands joined and scaled within four months. Another says participating brands grew significantly within three months. The time frames differ and neither gives sales figures. Do not use them to forecast.

How do I apply?

I did not find an official MRS application page. What you can do:

1. Start through Myntra's official partner site. Type the address yourself; do not follow links sent over chat. The page I opened was a landing page with only a title and tagline, so read the live steps there.
2. Prepare standard onboarding documents. GST registration, PAN, bank details and brand proof are typical for marketplace onboarding. Confirm Myntra's current list; see the Myntra seller onboarding guide.
3. Ask for Rising Stars by name. When you speak to the onboarding or category team, ask whether your brand qualifies and request the terms in writing.
4. Do not pay a middleman for entry. I found no source saying Myntra charges for MRS. Treat any "Rising Stars registration fee" claim as suspicious.

What does zero commission not cover?

The reports mention only a commission waiver. They do not say what happens to logistics charges, return handling, collection or payment fees, ads or marketing contributions. See Myntra seller fees explained for the general fee types, and ask which apply to you.

Worked example, with made-up numbers: a kurta sells at ₹1,500 including GST, and costs ₹450 to make and ₹90 to ship. At an assumed 20% commission (illustration only, not a Myntra rate) the commission is ₹300. At zero commission you keep that ₹300 per order. If 25 in every 100 orders return at ₹150 each, returns cost about ₹38 per order across the base. The waiver gives you room, not profit. Run your own numbers in the Myntra margin calculator.

How should a brand prepare before it approaches Myntra?

Whether or not the fee waiver applies to you, Myntra's category team will look at readiness. A practical order of work:

1. Costs first. Build a per-SKU sheet with product cost, packing, shipping, returns allowance, GST and ads, once with zero commission and once with a normal rate.
2. Catalogue second. Clean images on a plain background, accurate size charts, correct colour names and honest descriptions. Poor size data drives returns, and returns are the biggest cost in fashion.
3. Stock third. Decide how many units of each size you can hold for Myntra without starving your own site. Overselling and cancellations hurt a new seller's standing.
4. Brand proof. Have your trademark certificate or application, GST certificate and PAN ready. Confirm the current list with Myntra.
5. A clear ask. Tell the category team what you sell, your price band, your best sellers and your monthly capacity. A one-page brand sheet beats a long email.

What should you watch after joining?

Zero commission does not remove the need to track unit economics. Watch your return rate by size and style, your ad spend against sales, and any charge that appears on a settlement that you did not expect. Ask Myntra when the commission waiver ends, and put that date in your calendar so that your prices already work at the normal rate. If the terms change, reprice early rather than discover the gap in a settlement report.

Is Rising Stars right for your brand?

It is worth a serious look if you are an Indian D2C brand with a proven product on your own site, a catalogue ready for a marketplace and cash to cover stock and returns. It is a weaker fit if you are mainly a reseller of other brands, have thin catalogue quality, or cannot ship fast. A good catalogue matters more than the fee waiver; see the Myntra catalogue guide and how to sell on Myntra.

FAQ

What is Myntra Rising Stars? It is Myntra's programme for emerging D2C brands, which coverage in January 2026 says hosts more than 2,000 fashion, beauty and lifestyle brands and runs Myntra's zero-commission model for new brands.

Who can join Myntra Rising Stars? Reports describe new, homegrown Indian D2C brands in fashion, beauty and lifestyle, often selling mainly through their own site or social media. No formal eligibility criteria are published, so ask Myntra.

Is there a fee to join Rising Stars? I found no source stating an entry fee. The reports describe zero commission, not zero cost, so logistics, returns and ads may still cost money. Confirm in writing.

How long does the zero-commission period last? Not stated in any report I opened. Ask Myntra for the duration and the rate that follows, and model both.

How do I apply for Myntra Rising Stars? No official application page was found. Register through Myntra's official partner site and ask the onboarding or category team about Rising Stars.

Can an existing Myntra seller join? The reports describe new brands joining the marketplace and do not say existing sellers can switch. Ask your account manager.

Next step

If you plan to bring a D2C brand to Myntra, Blooprint's Myntra account management team can help you prepare the catalogue, the cost sheet and the questions to put to Myntra.