Myntra Seller Fees Explained (2026): Commission, Fixed Fee, Logistics, Marketing Charges, Returns and the Payment Cycle

Myntra is India's biggest fashion marketplace and one of the least transparent about fees. As of September 2026 it publishes no commission rate card. What a seller pays is written into the commercial terms agreed at onboarding and shown in the Partner Portal, and it differs by category, price band, model and seller history. This guide sets out every fee line we know of, quotes the figures that Myntra, the press and Myntra's own seller material have put on record, flags where third-party blogs disagree, and works through a Rs 999 kurta so you can see how the pieces add up.

If you are not yet on the platform, read how to sell on Myntra first; this guide assumes you are past registration.

Does Myntra publish its seller fees?

No. The public Partner Portal at partners.myntrainfo.com describes the models and the onboarding steps but not the rates. Myntra's "Sell with Myntra" deck for prospective sellers, and the FAQ text on the portal, confirm two things: "Myntra does not charge any onboarding fee or refundable deposit from sellers", and "a one time growth enablement charge is applicable for new sellers on Myntra platform once the sellers start operating". Everything else is contractual.

That is why the third-party calculators disagree with each other. In the course of researching this guide we found one 2026 blog quoting apparel commission at "4-5%" and another at "17 to 22%", and a third giving slab tables that start at 2% under Rs 900 and jump to 15% above. None cite a Myntra document. Treat any single number you read online, including ours below, as a planning range until you see your own rate card.

What commission does Myntra charge by category?

The most reliable public signals come from the press. Livemint reported in June 2025, citing sellers, that Myntra had moved from "its earlier flat 15-16% commission" to rates "as low as 0-1% for products priced under Rs 500 in select categories" such as westernwear, sports apparel and innerwear. MediaNama, reporting Myntra's January 2026 zero-commission Rising Stars programme for new D2C brands, described the "standard 25-30% fees" that low-priced products cannot sustain. Put together, the commission picture in September 2026 looks like this:

Commission is charged on the customer's paid price after Myntra-funded discounts are accounted for in your terms, and it excludes GST. Ask your category manager for the exact slab table for your articles before you sign; it is the single most important number in your Myntra P&L.

What are the fixed fee, logistics and packaging charges?

Beyond commission, Myntra's marketplace (PPMP) model bundles several per-order charges. Shiprocket's Myntra calculator page, which mirrors the seller dashboard structure, lists them as: a "category-based commission as a percentage of the selling price", a "slab-based per-order charge based on selling price" (the fixed fee), shipping charges that vary by "weight of the product", "shipping zone (Local, Zonal, National)" and "fulfilment type", and GST "on marketplace fees such as commission, fixed fee, and shipping charges". It adds that "Actual rates may vary as per your Myntra seller dashboard agreement."

• Fixed fee. A flat rupee amount per order by price slab. Blogs quote Rs 15 to Rs 35; Myntra does not publish it.
• Forward logistics. Myntra ships on its own network. Third-party 2026 guides put forward shipping at Rs 55 to Rs 120 per order by weight and zone; one calculator quotes Rs 35 to Rs 80. Neither is official.
• Collection or payment charge. A percentage of order value for payment processing; blogs put it at 1% to 2%.
• Packaging. Myntra requires "Myntra-approved paper-based packaging from authorized vendors" if you pack at your own location, plus a thermal printer and 4x6 inch barcode labels. You buy the packaging; it is a cost line, not a Myntra fee.
• GST at 18% on every marketplace fee above, which GST-registered sellers claim as input credit.

Under the commission-plus-logistics (C+L) model these are separate lines. Under the commission-only (CC) model, offered by invitation after good performance, logistics is folded into a higher commission and you arrange shipping with Myntra's preferred partners.

What does Myntra charge for marketing?

Two things: the Growth Enablement Charge every new seller pays, and the ads you choose to run.

The Growth Enablement Charge is documented in Myntra's own seller material. It is "netted off against the payout Myntra has to make to sellers", and "is used to provide access to product listing ad credits equivalent to the growth enablement charge". Myntra's seller deck sets two tiers: Rs 15,000, returned as Rs 30,000 of credits, or Rs 25,000, returned as Rs 50,000 of credits, each valid for six months, plus free access to the Insights tool for the first four months. In cash terms you are pre-paying for ads, at a two-for-one rate, out of your first settlements.

After that, product listing ads (PLA) and sponsored placements run on a cost-per-click auction inside the Partner Portal. Myntra does not publish CPC ranges. Budget for ads as a percentage of sales rather than a fixed sum; on a fashion marketplace with 27% to 35% return rates, an ad that sells a returned item costs you twice.

What do returns cost on Myntra?

Myntra gives customers 14-day returns and exchanges on most articles, and fashion return rates are high. Each customer return carries reverse logistics (third-party guides quote the same Rs 55 to Rs 120 range as forward shipping), a quality check, and re-inventorisation or write-off if the item comes back damaged. Commission is typically reversed on a returned order, but the shipping lines are not. A 30% return rate on a Rs 999 article with Rs 70 forward and Rs 70 reverse shipping adds roughly Rs 42 to the average cost of every unit sold, before any damaged returns.

The cheapest fix is accurate size charts and honest imagery; the second cheapest is a tight assortment that drops high-return SKUs. We look at return rate by SKU every month on the accounts we manage.

Marketplace, SOR or outright: which model changes the fees?

SOR and outright look attractive because there is no commission line, but the transfer price is where the margin goes, and SOR leaves you with end-of-season stock. Myntra offers these to manufacturers with capacity, not to most new sellers. The marketplace model is the default; the fee stack in this guide is the marketplace stack.

When does Myntra pay, and what is deducted?

Myntra's seller material states: "The payment cycle is based on the order delivery date to the customer, D+15 days. The next settlement will be processed on Monday, Wednesday, and Friday." If Monday is a holiday, payment moves to Wednesday, and monthly reports are on the portal "on or before the 7th of every month for the previous month". Because the clock starts at delivery, not dispatch, and the return window is 14 days, the settlement for an order effectively lands after the customer's right to return has lapsed.

Deductions on a settlement are: commission, fixed fee, logistics, collection charge, GST on those fees, reversals for returns, the Growth Enablement Charge until it is recovered, and TCS at 1% under Section 52 of the CGST Act, which Myntra deposits against your GSTIN and you claim in your return. Reconcile every settlement against the order report; mismatches between the commission slab you agreed and the slab applied are the most common leak we find.

Worked example: a Rs 999 kurta on the marketplace model

Every figure below is an assumption chosen to show the structure. Myntra does not publish these rates; replace them with the numbers in your own rate card.

• Selling price Rs 999, women's ethnicwear, above the low-price band.
• Commission assumed at 18%, within the press range for standard apparel.
• Fixed fee assumed at Rs 25 (blog range Rs 15 to Rs 35).
• Forward logistics assumed at Rs 70 for a 400 g zonal shipment (blog range Rs 55 to Rs 120).
• Collection charge assumed at 1.5%.
• GST at 18% on all fees, claimed back as input credit so shown but not treated as a permanent cost.
• Order delivered and kept; a second table shows the returned case.

On a kept order the marketplace takes about 29% of the price before GST, which is recoverable, and about 35% including it. Blend in a 30% return rate and the average net per unit shipped falls to roughly Rs 394 (0.7 x 647.03 plus 0.3 x -194.70), against a Rs 999 tag. If the kurta costs Rs 350 to make and Rs 15 to pack, the margin per unit shipped is around Rs 29 before ads. That is the honest arithmetic of marketplace fashion, and it is why the 0% commission bands and the return rate matter more than any single fee.

How do you keep Myntra fees down?

• Negotiate the commission slab at onboarding with your assortment and price bands in front of you; it is easier to set than to renegotiate.
• Price low-ticket lines into the 0% to 1% bands where they exist for your category.
• Keep packaged weight under the first slab; a 50 g heavier polybag can move the logistics fee.
• Cut return rate with size charts in centimetres, model shots that show fit, and by delisting SKUs that return above 40%.
• Spend the Growth Enablement credits within the six-month validity; unused credits are money lost.
• Reconcile every Monday, Wednesday and Friday settlement against the commission slab you signed; our Myntra account management team does this for every client.

For comparison, Flipkart now charges 0% commission on all fashion (see Flipkart seller fees), and Amazon.in charges 0% up to Rs 1,000 and 7% to 23% above (see Amazon seller fees). Myntra's argument is audience and average order value, not cost.

FAQ

What is Myntra's commission rate for sellers? Myntra does not publish one. Press reports put standard rates in the 15% to 30% band, with cuts to 0% to 1% on select categories under Rs 500 and 0% for new D2C brands under Rising Stars. Your exact slab is set at onboarding.

Does Myntra charge a registration fee? No onboarding fee or deposit. New sellers do pay a one-time Growth Enablement Charge of Rs 15,000 or Rs 25,000, deducted from payouts and returned as Rs 30,000 or Rs 50,000 in ad credits valid for six months.

What is Myntra's payment cycle? D+15 from the customer delivery date, settled on Mondays, Wednesdays and Fridays. Monthly reports appear on the Partner Portal by the 7th of the following month.

Who pays for returns on Myntra? The seller bears reverse logistics on customer returns; commission is usually reversed but shipping is not. Model a 25% to 35% return rate for apparel.

Is GST charged on Myntra fees? Yes, 18% on commission, fixed fee, logistics and collection charges. GST-registered sellers claim it as input credit. Myntra also deducts 1% TCS on net sales.

Is SOR cheaper than the marketplace model? There is no commission on SOR, but you sell at a transfer price and take back unsold stock, so the margin and the risk move rather than disappear. It is offered to manufacturers with scale, not to most new sellers.

Getting your Myntra fees right

Because Myntra's rates are contractual, the work is in the negotiation, the reconciliation and the return rate, not in reading a public table. If you want a team that models your Myntra P&L by style and price band, checks every settlement against the slab you signed, and runs catalogue and ads to keep returns and ACoS in line, see our Myntra account management service. We will tell you before onboarding whether your price points can carry Myntra's fee stack at all.