Myntra M-Now vs Ajio Rush: Speed, Reach and What Fashion Brands Should Ask

Myntra M-Now is built for speed in a few cities: deliveries start within 30 minutes across 10 cities, backed by 87+ dark stores. Ajio Rush is built for reach: Reliance Retail says it covers 600+ cities with a 4-hour delivery promise. For a brand, the useful question is which one your customers can actually use. Neither platform has published seller fees or eligibility for its fast service in anything we opened, as of November 2026.

How do M-Now and Ajio Rush compare at a glance?

Sources: and. The 3.3 million figure is from Reliance's Q2 FY27 release dated 30 October 2026.

How fast is each service?

M-Now says deliveries start within 30 minutes. Ajio Rush promises 4 hours. Inc42 reported on 24 April 2026 that Reliance is testing two-hour apparel delivery as well. So the gap is real today, but Ajio may narrow it. Neither company has published average actual delivery times in what we opened.

How wide is the reach?

M-Now is limited to Bengaluru, Mumbai, Pune, Kolkata, Hyderabad, Delhi-NCR, Patna, Jaipur, Lucknow and Ahmedabad. Ajio Rush went from 10 cities in Q3 FY26 to 600+ cities by the end of March 2026, after launching in six cities in Q1 FY26. A 4-hour promise is easier to serve from existing stores than 30 minutes is, which is why the two numbers can sit so far apart. That reason is our reading, not a Reliance statement.

What do brands know about seller terms?

Very little, and this matters most. We could not find a public page for either service that gives commission, return rules, stock ownership or how a brand applies. Myntra's article says only that M-Now lets brands on its platform meet fast-delivery expectations. Reliance's release talks about the network, not about seller terms. Anyone quoting a fixed "M-Now commission" or "Rush margin" is guessing. Read each platform's normal terms in Myntra seller fees explained and Ajio seller fees explained, then ask for fast-delivery terms in writing.

Which one suits which kind of brand?

This is our own planning view, not platform guidance.

Check which cities send you the most orders on Myntra and Ajio before deciding. If you list on only one, read how to sell on Myntra or how to sell on Ajio before adding the other.

How should you test a fast-delivery channel?

Do not move your whole range. Run a small, measured test, and write down the rules before you start. This is our suggested method, not a platform process.

1. Choose 10 to 20 styles that sell steadily, come in few sizes and have low returns today.
2. Set the test length at 6 to 8 weeks, so one sale or festive spike does not decide the result.
3. Fix the cost line first. For example (made-up numbers), a style sells at ₹999 and leaves ₹300 after commission and shipping. If 1 order in 5 comes back and each return costs you ₹150 in reverse shipping and damaged stock, the average margin falls from ₹300 to ₹270 per order. If fast delivery lifts sales by a third but doubles the return rate to 2 in 5, the average falls to ₹240, so you sell more and still earn less per order. Run the same sum with your own rates, and include the cost of any extra stock you must hold close to shoppers. Use the Myntra margin calculator to check your own numbers.
4. Track four numbers: units sold, return rate, cancellations and net margin per order, separately from your normal orders. Ask the platform whether it reports these separately.
5. Decide in advance what result makes you widen the range, hold, or stop.

What does fast delivery do to returns and cancellations?

Fashion returns are the main risk, and neither platform has published how it handles them for fast delivery. Faster delivery can raise impulse buying, and impulse buys of the wrong size tend to return. Cancellations are a second risk: if stock shown online is not on the shelf, the order is cancelled and your seller score can suffer. So keep stock counts accurate, keep size charts clear, and avoid listing styles you cannot replenish within days. Check each platform's own rules in its partner portal, since those rules sit behind a login.

Is this a Myntra versus Ajio choice at all?

Not necessarily. Many fashion brands sell on both, plus Nykaa Fashion and Amazon. Fast delivery is one feature of each, not the reason to pick a marketplace. For the wider picture on fees, audience and brand rules, read Myntra vs Ajio vs Nykaa Fashion. If you sell beauty, note that Nykaa has its own quick service, covered in our Nykaa Now guide.

What should you ask each platform?

• Am I eligible, and how are styles chosen?
• Who owns stock after it leaves my warehouse, and who pays for damage?
• Do commission, shipping or return fees differ from my normal rate card?
• How are fast-delivery sales reported to me?
• What happens to returns, and how fast are they picked up?
• Can I opt styles or cities out?

What is still unclear?

• Seller terms and eligibility on both services
• Actual delivery performance, not just the promise
• Whether M-Now added cities after February 2026
• How many Ajio Rush orders come from each city tier
• Whether the 2-hour Ajio test became a launched service

FAQ

Which is faster, M-Now or Ajio Rush? M-Now, on the published promise: it starts within 30 minutes, while Ajio Rush promises 4 hours. Ajio is reported to be testing 2-hour delivery for apparel, which would narrow the gap.

Which covers more cities? Ajio Rush: 600+ cities by end-March 2026, against 10 for M-Now as of February 2026. City count says nothing about how many pincodes inside each city are served.

Can any brand join M-Now or Ajio Rush? Not confirmed for either. We found no public eligibility rule. Ask your account manager on each platform and keep the reply in writing before you move stock.

Do M-Now and Ajio Rush charge extra commission? Not confirmed. Neither company has published a separate fast-delivery fee in anything we opened. Compare your normal rate card first and ask for any difference in writing.

Is Ajio Rush the same as JioMart quick delivery? No. Both sit inside Reliance Retail, but JioMart is a separate business. Reliance reports JioMart on a network of 5,000+ stores across 1,000+ cities as of its Q2 FY27 release.

Should I list on both? Only if both fit your demand and returns. Start with the platform where you already sell, and test a small set of styles before you widen.

What to do next

Write to both account managers with the questions above, then match the answers to where your orders come from. Blooprint is a Bengaluru e-commerce agency; our Myntra account management team can help you plan the test.