Myntra EORS December 2026: Expected Dates, Past Dates and a Seller Checklist

Myntra has not confirmed the dates of its December 2026 End of Reason Sale (EORS) in anything we could find as of 9 November 2026. Sale-calendar sites estimate early December, most often 5 to 15 December, but they disagree with each other and are not Myntra. The last two December editions give the pattern: EORS-23 went live on 5 December 2025, with Insider and VIP access from 4 December, and the 2024 edition began on 7 December.

What are the Myntra EORS dates for December 2026?

Not confirmed. The estimates we found:

We found no Myntra release (blog, app banner or press release) or partner-portal notice with dates, and several of these pages look stale. Until Myntra publishes dates in its app, website or partner communications, treat all of the above as expected, not announced. Plan for the sale to open in the first half of December. Length varies: the December 2024 edition ran about ten days and the summer 2026 edition about seventeen.

What were the past EORS dates?

Sources: EORS-24 and; 2024 and end date; 2025.

Reports of the December 2025 end date vary: deals sites say about 15 December and one outlier says 14 December. We could not confirm it from a Myntra page. The 2024 early-access date is from a deals site and is less reliable. Myntra's own seller notices are inside the partner portal.

How much notice does Myntra give sellers and shoppers?

Very little in public. Myntra's own EORS-24 announcement was published on 27 May 2026 for a sale that started on 29 May, with VIP early access on 28 May. That is two days of public notice. Sellers may hear earlier through the partner portal or a category manager, but we cannot see those messages. Your plan should assume you may get days, not weeks.

Myntra numbers its editions. The December 2025 sale was EORS-23 and the summer 2026 sale was EORS-24, so the December 2026 sale would be the 25th edition if Myntra keeps the sequence. We have not seen Myntra confirm that.

How big is EORS for a brand?

For the summer 2026 edition (EORS-24), Myntra said it would feature more than 6 million styles from 15,000 emerging brands, 5,000 of them making their EORS debut. Afterwards Myntra reported first-time shoppers up 1.3X on the June edition a year earlier, with non-metro markets accounting for 55% of that share. For the December 2025 edition, Myntra said it expected more than 6 million styles from more than 10,000 international, domestic and homegrown brands, and named women's and men's ethnic wear, jewellery, and beauty and personal care as categories likely to see the most traction. Those are Myntra's own statements and not independently verified.

The practical point for you: millions of competing styles are on the same screens. Visibility depends on price position, stock depth and listing quality before the sale starts.

What should a Myntra seller do before EORS?

Work through this list now. It is our checklist, not a Myntra requirement list.

1. Check your partner portal. Log in at the official portal (type the address yourself, do not use links from messages) and read all notifications about sale participation. Terms, discount commitments and deadlines are shown there, and we cannot see them publicly.
2. Confirm stock by size. Fashion sells out by size, not by style. Check core sizes for your top 20 styles, and do not run deep discounts on styles with only odd sizes left.
3. Set your lowest price. Work out break-even per style after commission, GST, shipping, return cost and ad spend. Use the festive discount calculator and our Myntra margin calculator.
4. Fix listing quality. Images, size charts, attributes and colour names should be complete before traffic arrives, not during it.
5. Plan ad budget. Decide a daily cap per hero style and a total cap. Our Myntra EORS seller playbook covers how to run the sale itself.
6. Plan for returns. Fashion returns spike after any big sale. Allow quality-check time and re-listing capacity. See the sale or return glossary entry if you sell under that model.
7. Check the compliance side. Make sure your GST details, brand authorisation and product documents on the portal are current, so nothing is blocked mid-sale.

What do I price at in EORS?

Myntra shoppers expect deep discounts in EORS, and sale-calendar sites quote headline "up to" figures. Those figures are marketing claims across thousands of styles. They are not the discount your product needs.

For example, if a style has an MRP of ₹2,000 and your landed cost, fees and return allowance add up to ₹1,150 per unit, any selling price below ₹1,150 loses money, a 42.5% discount off MRP. The numbers in this example are illustrative, not Myntra rates. Run your own figures through the calculator.

When will Myntra announce the dates?

Not confirmed. One sale-calendar site says Myntra typically reveals exact dates about seven days ahead through app banners. Myntra's own EORS-24 post suggests even less notice to the public. Either way, it is too short to buy stock, so your stock plan should be ready now.

Insider and VIP early access has run about 24 hours before the main sale (December 2025 edition). Have prices and stock live a day before the expected date.

Where does EORS fit in the Myntra calendar?

EORS runs twice a year, and the December edition falls in the wedding and winter season. For the full picture of Myntra's sale events, see our India sale calendar for 2027, the EORS glossary entry and how to sell on Myntra.

FAQ

When is Myntra EORS in December 2026? Myntra has not confirmed the dates as of 9 November 2026. Estimates point to the first half of December, most often 5 to 15 December. Those estimates follow the 2025 pattern, and none comes from Myntra. Check the Myntra app and your partner portal.

When did Myntra EORS start in December 2025? EORS-23 went live on 5 December 2025, with early access from 4 December for VIP and Insider members. The source we read does not state the end date.

What did Myntra's last EORS cost shoppers for early access? For EORS-24, Myntra listed an Insider early-access pass at ₹9 and a VIP pass for non-Insiders at ₹19. Pass prices have changed between editions, so check the app. These are shopper passes, not seller fees.

How long does Myntra EORS last? EORS-24 ran from 29 May to 14 June 2026, and the December 2024 edition ran from 7 December to 17 December, about ten days. Other editions have had different lengths, so do not assume ten days.

What is early access in Myntra EORS? Myntra gives Insider and VIP members access about a day before the public sale. In December 2025 this began on 4 December. Sellers should have prices and stock ready by then.

Do I have to join EORS as a Myntra seller? Myntra's participation terms are in the partner portal and are not public, so we cannot say what is mandatory. Read the portal notifications for your account and ask your Myntra category manager, if you have one.

How do I get ready for EORS if I am new on Myntra? Complete the listings and stock checks above, work out your lowest price, and read the portal's sale notifications. Our guide to selling on Myntra covers onboarding. Start now, because dates may come with about a week's notice.

Get ready before the date is out

Blooprint is a Bengaluru e-commerce agency that manages Myntra seller accounts, catalogues and advertising for brands. If you want help planning EORS stock, pricing and ads, see Myntra account management.