Fashion Quick Delivery in India Compared: Myntra M-Now, Ajio Rush and Where Flipkart Minutes Stands

Two fashion quick-delivery services have public numbers. Myntra's M-Now promised two-hour delivery from over 40 dark stores in three metros in June 2025. Reliance's Ajio Rush is a four-hour apparel service that reached 600+ cities by the end of March 2026. For Flipkart Minutes, we could not confirm any fashion offer. This page lays out what each source says, with dates, as of 9 November 2026.

How do M-Now, Ajio Rush and Flipkart Minutes compare?

Sources: M-Now, Ajio Rush, Flipkart Minutes store page and two-year release.

What is Myntra M-Now?

Inc42 reported on 20 June 2025 that Myntra expanded M-Now to Delhi NCR and Mumbai. The service promised two-hour delivery, served by over 40 dark stores each holding about 25,000 products, across Bengaluru, Delhi NCR and Mumbai. It started as a pilot in select Bengaluru areas in November 2024.

Categories named include T-shirts, dresses, jeans, kurta sets, lipstick and perfumes. Brands named include Levi's, USPA, MANGO, Jack & Jones, Tommy Hilfiger, Vero Moda, YSL and Estee Lauder. The article says Marks & Spencer, Snitch, Pantaloons and Decathlon were added in the previous quarter. The article does not give fees or a minimum order. We found no newer public M-Now figure, so the June 2025 numbers are the latest we can cite.

What is Ajio Rush?

Inc42 reported on 24 April 2026 that Reliance Retail Ventures scaled Ajio Rush, a four-hour apparel delivery service, to 600+ cities at the end of March 2026, up from ten cities in the third quarter of FY26. It launched in six cities in the first quarter of FY26. RRVL is testing two-hour apparel delivery too.

The company also says its non-grocery hyperlocal network includes 682 electronics stores and 1,700+ fashion and lifestyle stores with a two-hour delivery promise. These are company figures. "600+ cities" counts where the service is available, not how many orders it fulfils in each.

Does Flipkart Minutes sell fashion?

We could not confirm it. Flipkart's Minutes store page lists groceries, fresh vegetables, pharmacy, mobiles, electronics, home appliances and beauty, and does not mention fashion or clothing. Flipkart's two-year Minutes release of 11 September 2026 names gourmet grocery, men's grooming, pet food, beauty, electronics, gaming, wearables and fragrance, and does not mention fashion either.

An earlier press release of 11 December 2025 did say gems and jewellery, premium electronics, home decor and mobiles saw nearly 10X demand growth in the second half of 2025 compared with the first. That is lifestyle, not apparel. Our Flipkart Minutes categories guide covers what Flipkart has published. If you sell fashion, ask Flipkart directly.

What does this mean for a fashion brand?

• Pick one first. M-Now sits inside Myntra, so it comes with your Myntra account. Ajio Rush sits inside Ajio and Reliance's store network. Our Myntra vs Ajio vs Nykaa Fashion comparison helps you choose the base marketplace.
• Stock depth matters. A dark store with about 25,000 products carries a narrow range. A fast-selling, in-season core range suits it better than a full catalogue.
• Returns are the fashion problem. Size and fit returns hit fast delivery as much as normal delivery. Ask each platform about return terms for quick orders; we did not find them published.
• Cost is unknown. Neither report gives commission or fees for the quick service. Do not assume they match the normal marketplace rate.

For example, if you have 20 core SKUs in 5 sizes, that is 100 size-level units to place per store, before colours. Ask the platform how many sizes it expects per store and who pays for stock that sits unsold.

How should a fashion brand prepare for fast delivery?

Fast delivery is a stock-placement game. Work through this before you apply.

1. Pick the core range. Choose the 20 to 50 SKUs that sell all year in your best cities: basics, bestsellers, current-season pieces. Leave slow, seasonal or high-ticket lines on the standard marketplace.
2. Fix the catalogue. Size charts, fabric, colour names and images must be accurate. Fit complaints turn into returns, and a returned item from a dark store is harder to put back on the shelf. See our Myntra catalogue guide.
3. Check packaging and labels. Ask the platform's onboarding team for its packaging, label and MRP requirements for quick delivery.
4. Cost it. Add the platform's commission, fulfilment, return and ad costs, none of which are published for the quick services in the reports above. Use our Myntra margin calculator as a base.
5. Plan the metros first. M-Now was reported in three metros and Ajio Rush in 600+ cities. If most of your customers are in Tier 2 and 3 towns, Ajio Rush's reported reach may be the closer fit; if they are in Bengaluru, Delhi NCR and Mumbai, M-Now was reported there.
6. Start small and measure. Track sell-through, returns and size mix by store for four to six weeks before you add more stock.

Which should you pick?

There is no sound way to rank them on the public numbers. M-Now has the longest public track record and a two-hour promise, but it was last reported in only three metros in June 2025. Ajio Rush has the widest reported reach, but its promise is four hours and its headline figure is an availability count. Flipkart Minutes is unconfirmed for fashion. Choose by where your customers live, your stock depth and what each platform's seller team offers in writing. Related reading: Myntra M-Now seller guide, Ajio Rush seller guide and M-Now vs Ajio Rush.

FAQ

Is Myntra M-Now two-hour delivery? Inc42 described it as a two-hour delivery service on 20 June 2025, after earlier 4-hour pilot windows. Myntra's own seller terms were not open to us, so check the current promise in the Myntra Partner Portal or with your account manager.

How many cities does Ajio Rush cover? Inc42 reported 600+ cities at the end of March 2026, from ten cities in the third quarter of FY26. That is the company's availability figure; it does not say how many orders each city gets.

Does Flipkart Minutes deliver clothes? We could not confirm it. The Minutes store page and the September 2026 release did not mention fashion. If you sell apparel, ask Flipkart before you plan around it.

Which brands sell on M-Now? Inc42 named Levi's, USPA, MANGO, Jack & Jones, Tommy Hilfiger and Vero Moda, among others, and said Marks & Spencer, Snitch, Pantaloons and Decathlon were added in the previous quarter. That list is from June 2025.

What are the fees for fashion quick delivery? Not published in the reports we opened. Ask Myntra or Ajio for the commission, fulfilment and return charges that apply to the quick service for your category.

Can a small brand join? We found no public eligibility rules for either service. Both depend on the platform's onboarding and stock placement, so a small brand should start with the base marketplace account and ask about quick delivery eligibility.

Next step

Shortlist the platform where your customers already are, and ask for current terms in writing. If you want help planning stock depth and catalogue for fast fashion delivery, Blooprint's fashion and beauty marketplace service team can help.