What Sells on Flipkart Minutes: The Categories Flipkart Says Are Growing and What Is Still Unpublished

On 11 September 2026, marking two years of Flipkart Minutes, Flipkart said gourmet and specialty grocery grew 8X, men's grooming nearly 6X and pet food 5X year on year. Staples such as fruit, vegetables, dairy and snacks remain the daily core. These are Flipkart's own figures; no one outside the company has verified them in what we read. Flipkart has not published a category-by-category commission or sales table for Minutes, as of 9 November 2026.

Which categories does Flipkart say are growing on Minutes?

From the 11 September 2026 release:

Overall, Minutes grew 4X year on year, about 60% of customers return, and its Tier 2+ customer base grew nearly 25X.

What does the Minutes store page list?

Flipkart's Minutes store page lists daily essentials and top categories: groceries, fresh vegetables, pharmacy items, mobiles, electronics, home appliances and beauty, and says you can combine items from several categories in one order. It does not give a fixed delivery time; speed depends on location, stock, traffic and demand. The page does not mention fashion or clothing.

What did Flipkart say in December 2025?

A Flipkart release reported by PTI on 11 December 2025 gave a different set of signals:

• Fruits and vegetables made up 45% of every basket.
• Staples such as fruits and vegetables, beverages, dairy, snacks and home care were the core of daily orders.
• Beauty and personal care grew strongly.
• Gems and jewellery, premium electronics, home decor and mobiles saw nearly 10X demand growth in H2 2025 compared with H1.
• Air purifiers, gold and silver coins and mobile accessories also gained traction.
• Over 200 digital-first brands were onboarded in 2025.

The two releases fit together: low-ticket daily needs drive frequency, while premium and specialty items show fast growth from a smaller base. The December figures are for 2025, and nothing says they still hold.

What should you read into this?

Three patterns show up across both releases, and they are our reading rather than Flipkart's.

1. Daily needs anchor the basket. Fruit, vegetables, dairy and snacks bring people back. If you sell in these, you compete on price, freshness and availability.
2. Premium and specialty items are getting attention. Gourmet food, premium skincare, grooming and gifts such as coins show customers ordering above the usual basket value. A brand with a clear niche can fit here.
3. Gen Z leads. Flipkart says Gen Z drives over 45% of orders in electronics, gaming, wearables, fragrance, health and nutrition, and grooming. Creative, price points and pack sizes should suit younger buyers.

How big is the network behind these categories?

Category signals matter only if the stores can reach your buyers. A trade report dated 24 June 2026 put Flipkart Minutes at over 1,000 micro fulfilment centres in more than 130 cities and 8,000 pincodes, with a target of 1,500 by the end of 2026, against 2,243 for Blinkit, 1,139 for Zepto and 1,143 for Swiggy Instamart. Flipkart's September 2026 release says nearly 1,200 centres in 150+ cities. The figures differ because the dates differ. Use the later one and treat the 1,500 as a target, not a fact.

A smaller network than Blinkit's means fewer pincodes where your product can be shown. It also means less competition for shelf space in some cities. Neither report says how many products each Minutes centre stocks, so ask how many SKUs a centre can hold for your category.

Is there a commission table for Minutes?

Not from Flipkart, on anything we could open. A vendor guide dated February 2026 and updated in October 2026 publishes a table of commission ranges, from 5 to 10% for grocery to 12 to 20% for electronics accessories, but cites no Flipkart fee schedule or date, and the same guide says to confirm current terms with Seller Hub. Treat it as unverified. Our Flipkart seller fees guide covers what Flipkart has published for its main marketplace.

What eligibility does Flipkart publish?

We could not open a Flipkart Minutes seller-eligibility page. Flipkart's seller site mentions Minutes as an option for sellers but the excerpt we read gave no requirements, fees or onboarding steps. The vendor guide above says an active GST registration is required, and FSSAI for food, beverage and personal care, but it is not a Flipkart source. For documents you will need for any food product, see our quick commerce listing guide.

What do the city signals say about demand?

Flipkart's September 2026 release names Ambala, Siliguri and Tiruppur as its fastest-growing markets, and Barabanki, Bhagalpur, Durgapur, Kanpur, Roorkee and Salem among other Tier 2+ cities. The December 2025 release named Bengaluru, Kolkata, Mumbai and NCR as leading markets, with an average of over 5 million orders a month. That is a regional spread, so a category that sells in a metro may behave differently in a smaller town. Ask for city-level data before you split stock, and start with the two or three cities where your existing Flipkart orders are strongest.

How do you test a category fit?

For example, say you sell a ₹399 men's grooming kit. Check:

1. Price and size. Does it fit a small basket and a quick delivery bag?
2. Repeat. Would a buyer reorder within weeks? Repeat is what Flipkart highlights (about 60% return rate).
3. Shelf life and returns. Short life and fragile packs raise risk.
4. City fit. Minutes operates in 150+ cities, with fast growth in Tier 2+ towns such as Ambala, Siliguri and Tiruppur. Check your pincodes.
5. Margin. Fees for Minutes are not public. Ask before you plan stock.

Then compare with the other quick channels in Flipkart Minutes vs Blinkit vs Amazon Now and read Flipkart Minutes for D2C brands.

FAQ

What categories sell on Flipkart Minutes? Flipkart's store page lists groceries, fresh vegetables, pharmacy, mobiles, electronics, home appliances and beauty. In September 2026 it named gourmet grocery, men's grooming and pet food as fast growing. Fashion is not mentioned on those pages.

What is growing fastest on Flipkart Minutes? Flipkart said gourmet and specialty grocery grew 8X, men's grooming nearly 6X and pet food 5X over the past year. These are Flipkart's own claims with no order counts, so the base size is unknown.

Does Flipkart Minutes sell fashion? We could not confirm it. The Minutes store page and Flipkart's September 2026 release do not mention fashion or clothing. See our fashion quick delivery comparison for what is known about other services.

What are the commission rates for Flipkart Minutes? Flipkart has not published them on pages we could open. A vendor guide gives ranges but cites no Flipkart source, so do not rely on them. Ask your Flipkart account manager.

Which cities does Flipkart Minutes serve? Flipkart said in September 2026 it operates in 150+ cities, with Ambala, Siliguri and Tiruppur among its fastest-growing markets. Its store page names Bengaluru, Mumbai and Delhi-NCR, so check your pincode in the app.

Who buys on Flipkart Minutes? Flipkart says Gen Z customers grew nearly 5X and drive over 45% of orders in several categories, and that its Tier 2+ customer base grew nearly 25X. It also reports about 60% of customers returning.

Check your range against the signals

Match your range to the categories above, then ask Flipkart for current eligibility and fees before you commit stock. Blooprint's Flipkart account management team can help you prepare catalogue and pricing for Minutes.