AI Video Ads on Amazon India: Video Generator and Creative Studio Walkthrough

Amazon's AI Video Generator builds Sponsored Brands video ads from one product image or video plus an ASIN, at no additional cost. Amazon's launch page says it creates multi-scene videos with text animation and music, up to six 15-second ads per generation, and shows India among the countries where it is available, labelled Open Beta. Social Samosa dated the India expansion to 11 November 2025. A second tool, Creative Agent, is more complicated for India, as explained below. Statuses are as of 9 November 2026.

What can the Amazon Video Generator do?

From Amazon's launch page:

• Takes a single product image or video plus an ASIN.
• Uses product detail pages, listings and A+ content to tailor the video to your brand.
• Makes multi-scene videos with text animation and background music.
• Lets you customise headlines, fonts, colours and logo placement.
• Produces up to six 15-second video ads per generation, ready within minutes.
• Is open to Self-Service, Sellers, Vendors and Authors.

The ads are for Sponsored Brands video campaigns. The page does not give file specifications or list placements beyond the ad type. For campaign structure, see our Amazon Ads guide.

How do you find it and make a video?

Amazon says you access it in the Amazon Ads Console, under Creative Studio: select an ASIN, then generate the video with a single click. A practical sequence:

1. Log in to Amazon Ads with the account linked to your Seller Central or Vendor Central.
2. Open Creative Studio in the console.
3. Select the ASIN you want to advertise.
4. Choose or confirm the image or video input.
5. Generate, then review all six options.
6. Edit headline, font, colour and logo placement.
7. Use the finished video in a new or existing Sponsored Brands video campaign.

Steps 1, 4, 5 and 7 are our plain-language reading of the flow. Amazon's page confirms the console location, the ASIN selection, the single-click generation and the customisation options. Menu names can change during a beta.

How good must your inputs be?

The tool reads your product detail page, so the video is only as good as the listing. If your main image is cluttered, your title is vague, or your A+ content is thin, the output will carry the same weaknesses. For example, a ₹499 steel lunch box whose images show only the closed box will get a video of a closed box. Add images of the open box, the compartments and the lid, then generate again. See listing optimisation first if the page is weak.

What is Creative Agent and is it live in India?

Storyboard18 reported on 25 March 2026 that Amazon Ads introduced Creative Agent and Ads Agent in India. Creative Agent works inside Creative Studio through a chat, analyses product data, brand inputs and audience signals, and produces video and display ads. The article does not state a price.

Amazon's own Creative Agent page says the tool produces content at no cost, but lists North America, United States only, as the availability. That page may be older than the India news. So we cannot confirm from Amazon's ad site that Creative Agent is open to every Indian advertiser. Check Creative Studio in your own console. Our Creative Agent guide tracks this.

What does Amazon India say about cost?

Amazon India's 8 September 2026 release says that through Creative Agent and Creative Studio, sellers can create professional-quality creatives, including video ads, "with minimal effort and at no additional cost". That is about creating the creative. You still pay for clicks when the Sponsored Brands ad runs. Sponsored Brands is billed per click, and Amazon's guide recommends at least ₹500 a day per campaign in India.

The same release says SMBs created 62% more ad creatives with these tools in Q1 2026 than a year earlier, and that the share of advertisers using AI-powered tools grew 77%. Both are Amazon's own figures.

Should you use AI video for your Sponsored Brands campaign?

Reasons to try it:

• Video is hard for small sellers to produce, and the tool is free.
• Amazon said more than 60% of products advertised with the tool had never run Sponsored Brands video before, based on its own data.
• You can test several versions cheaply.

Reasons to be careful:

• All six outputs may look alike to a shopper. Test, do not assume.
• Claims in the video must match the listing and the law. Remove "best", "100% safe" or health claims you cannot prove.
• No source we found gives an India-specific CTR or conversion uplift. Do not budget on a guess.
• Sponsored Brands has its own eligibility rules, which this page does not cover. See Brand Registry India for the brand side.

What should you check in each generated video?

Watch all six with the sound on and off. Many shoppers browse without sound, so the text animation has to carry the message. Check that:

1. The product shown is the right variant, colour and pack size.
2. Any text matches the listing: name, size, offer and claims.
3. Nothing in the video promises a price, discount or delivery time that may change. Prices move, videos do not.
4. The logo placement and colours match your brand, since you can customise them.
5. The video does not show a competitor product or a third-party logo.

Drop any version that fails, even if the other five are fine. You do not have to use all six.

How do you test one against your current ad?

Run the AI video campaign beside an existing Sponsored Brands campaign with the same keywords and similar budgets. Give each at least two weeks and compare click-through rate, conversion and ACoS, not clicks alone. Keep one change at a time: if you change the video and the bid together, you will not know what worked. Our ACoS vs TACoS vs ROAS page explains which metric to judge on.

What is not confirmed?

• Whether Creative Agent is open to all Indian advertisers, given Amazon's US-only listing.
• Any minimum image or video quality for inputs.
• Whether videos made with the tool can be used outside Sponsored Brands.
• Seller Central menu paths beyond what Amazon's page states.

FAQ

Is Amazon's AI video generator free in India? Amazon says the Video Generator is available at no additional cost. That covers making the video. When the Sponsored Brands ad runs, you pay per click as with any ad.

What do I need to make a video? A single product image or video and an ASIN, per Amazon's page. No production experience is needed. Better product images and A+ content give a better video because the tool reads your detail page.

How many videos do I get? Up to six 15-second video ads per generation, according to Amazon's launch page. Review each, because the output can differ in tone and pacing.

Is Creative Agent available in India? Storyboard18 reported it as introduced in India on 25 March 2026, but Amazon's own Creative Agent page lists the United States only. Check Creative Studio in your console; we could not confirm it from Amazon's page.

Do I need Brand Registry for Sponsored Brands video? Amazon's Video Generator page lists Self-Service, Sellers, Vendors and Authors as eligible and does not mention Brand Registry. Sponsored Brands has its own eligibility rules, which we did not verify here. Check your Amazon Ads console.

Can I use the AI video on Flipkart or Meesho? Amazon does not say. Video made for Amazon ads follows Amazon's rules. Other marketplaces have their own creative rules, so check each before reuse.

Next step

Use the free tool for a first test, then judge it on ACoS and sales. If you want help structuring Sponsored Brands around it, see Blooprint's Amazon account management. Blooprint is a Bengaluru e-commerce agency and an Amazon Ads Advanced Partner.