How to Sell on Amazon Bazaar: Eligibility, Registration, Listing and What Is Not Confirmed

To sell on Amazon Bazaar, register your interest through the form on Amazon's Bazaar seller page, and Amazon says it will contact you with next steps to go live. Products must be under ₹600, and Amazon says sellers can sell at zero referral fee. Listing then goes through the standard Seller Central process, and you must meet Amazon.in's pricing and quality standards. As of 9 November 2026, Amazon has not published a Bazaar-specific eligibility checklist that we could read.

What is Amazon Bazaar?

Bazaar is Amazon's low-price storefront on Amazon.in, launched in 2024, reached through the "Crazy Prices" icon in the shopping app and not available on the desktop site. A trade report dated 13 May 2026 says Bazaar has over 30,000 sellers and more than 3 crore products, about 70% of the catalogue is under ₹300, and Amazon targets 1.5 to 2 times seller growth over the next year. It is a trade report, not an Amazon statement, so treat the numbers as reported.

Who can sell on Bazaar?

Two things are confirmed. The product must be low-priced, under ₹600. And you need an Amazon.in seller account, because listing runs through Seller Central. The trade report adds that Amazon is encouraging sellers already on the main store to list low average-selling-price products on Bazaar.

Not confirmed: minimum seller rating, category restrictions, whether branded goods are accepted, and whether new accounts are admitted at the same pace as existing ones. Amazon curates the selection, per its page, so approval may not be automatic.

How is selling on Bazaar different from selling on the main store?

On the confirmed facts, three things differ. The price ceiling is ₹600. The referral fee is zero. And the audience is value shoppers in the app: the trade report says over 65% of orders come from Tier-2 and Tier-3 cities and many buyers are first-time online shoppers. Everything else, including account health, listing quality and policy compliance, follows the same Amazon.in rules. A seller with weak account health on the main store should fix that first, because the same account runs both.

What do you need to open an Amazon.in seller account first?

From Amazon's seller registration guide:

• A valid GST number is mandatory for non-exempt products; sellers of only GST-exempt goods such as books may register with PAN details instead.
• Name, mobile number, email and a password, then an OTP sent to your mobile.
• An active business bank account for payments.
• A pickup address in the same state where your GST is registered.
• A unique store name, a shipping method (Easy Ship or Self Ship) and a default product tax code.

GST verification can take up to 72 hours, and you can continue other steps meanwhile. Exempt-goods rules are complicated; this is general information, not tax advice, so confirm with a GST practitioner. Our Seller Central login guide covers logging in, and how to sell on Amazon now covers the general route.

How do you register for Bazaar?

1. Open the Bazaar seller page by typing sell.amazon.in/bazaar yourself. Do not follow links from messages or ads, because fake seller-support messages exist.
2. Fill in the registration form on the Bazaar page. Amazon says it will contact you with next steps.
3. Keep your Seller Central account in good standing while you wait.
4. When Amazon replies, note who contacted you and through which channel in Seller Central, and keep the message.

How long Amazon takes to reply is not stated. If you hear nothing, raise a Seller Support case and quote the form details.

How do you list a product on Bazaar?

Amazon says the process is the standard Seller Central one. In practice, that means:

1. Add the product from Seller Central with a clear title, category, brand details where relevant, images and bullet points.
2. Set a price under ₹600. Check it against competing Bazaar listings in the app.
3. Choose fulfilment. Amazon's fee page refers to an "Easy Ship channel for Bazaar", so Easy Ship is at least one route. Whether other routes work for Bazaar is not confirmed.
4. Submit and wait for the listing to become active. Whether it appears on Bazaar, the main store or both depends on Amazon's setup; see the also available on Bazaar tag.

The listing form is the same as any Amazon.in product, so data quality still decides whether you get approved. Our catalogue and listing optimisation page covers it.

What does it cost?

Referral fee: zero, per Amazon's seller page. Other fees are not published as text. A fee page notes an ₹8 weight handling reduction for the lowest weight slab (up to 2 kg) for Easy Ship on Bazaar. The detail is in Amazon Bazaar fees.

What products should you list first?

Choose items under ₹300 that are light, hard to break and easy to understand from a photo. Amazon names fashion, home essentials, kitchen products, electronics accessories, mobile chargers and kids' toys. Our guide to what sells on Amazon Bazaar explains the price bands and a four-week test.

What returns rules should you know?

Amazon's shopper page says most Bazaar products have a five-day return policy, and non-returnable items, typically innerwear or products under ₹100, are marked "final sale". The trade report says products under ₹99 cannot be returned. Check how your category is treated before you price.

What is confirmed and what is not?

What mistakes should you avoid at the start?

• Pricing from news articles. Use your own fee preview. Fee figures in blogs, including Meesho comparisons, are not Bazaar rates.
• Listing a hero product cheaply by accident. A ₹549 best seller listed at ₹399 on Bazaar can cut margin on the main store if shoppers see both.
• Ignoring packaging. At ₹150 an order, a damaged parcel wipes out the profit of several good ones.
• Trusting "Bazaar agents". The registration route on Amazon's page is a free form. Anyone offering paid priority access should be treated with suspicion.
• Skipping the returns rule. A final-sale label does not remove the cost of a wrong or damaged item claim.

FAQ

How do I start selling on Amazon Bazaar? Fill in the registration form on Amazon's Bazaar seller page. Amazon says it will contact you with next steps to go live. You also need an Amazon.in seller account, since listing runs through Seller Central.

Is Amazon Bazaar a separate app? Amazon's page describes it as a storefront within Amazon.in, reached from the "Crazy Prices" icon or by searching for "Amazon Bazaar" in the shopping app, with no separate account and no desktop access.

What is the maximum price on Bazaar? Under ₹600, according to Amazon's seller page, which says Bazaar is for low-priced products below that mark. The trade report also gives ₹600 as the cap, and says about 70% of listings sit under ₹300.

Do I need a GST number to sell on Bazaar? Amazon's registration guide says a GST number is mandatory for non-exempt products on Amazon.in. Bazaar-specific GST rules are not published. Confirm with a GST practitioner.

Is there commission on Bazaar? Amazon says sellers can sell at zero referral fee. Closing fee, shipping or weight handling and GST on fees are separate and not fully published for Bazaar.

Can existing Amazon sellers list on Bazaar? Yes in principle: the trade report says Amazon is encouraging main-store sellers to list low-price products there. The exact process for existing sellers is not published; use the form and Seller Support.

What to do next

Register through the official Bazaar page, then price three products from your own fee preview before you list anything. If you want someone to handle account setup and the catalogue, Blooprint's Amazon account management team does it for sellers on Amazon.in.