Amazon Seller Central India Login: Official Link, First-Time Registration and Common Errors

To log in to Amazon Seller Central in India, open sellercentral.amazon.in and sign in with the email or mobile number and password of your seller account. If you have no seller account yet, click "Start Selling" on sell.amazon.in; the Log in and Start Selling buttons on that page point to the same onboarding page. A new account needs your GST number, a store name, a pickup address, a bank account and at least one product listing before you can launch. This page was checked in November 2026.

What is the official Amazon Seller Central India login page?

The seller site is sell.amazon.in. It is the marketing and onboarding site, and its Log in button leads to sellercentral.amazon.in, the dashboard where you manage listings, orders, payments and advertising. Amazon's help and learning links are on the same site: Help at sell.amazon.in/sell-online/help, the seller FAQ at sell.amazon.in/sell-online/faq and Seller University at sell.amazon.in/learn/seller-university.

Seller Central for India is a different login from the Amazon.in shopping site, even though you can use the same Amazon account email to start. Sellers who operate in other countries use separate marketplace views inside Seller Central; this page covers only the India marketplace.

How do I register as a new seller on Amazon.in?

Amazon's registration guide lists these steps:

1. Go to sell.amazon.in or sellercentral.amazon.in and click Start Selling.
2. Sign in with your existing Amazon.in customer account, or choose "Create your Amazon account" and enter your name, mobile number, email and a password. Existing customers are asked to verify the phone number with an OTP.
3. Enter your GST number. If you sell only GST-exempt products such as books, you can choose the tax-exempt option instead.
4. Click Continue to Verify. GST verification can take up to 72 hours and you get the result by email. You can keep filling the other steps meanwhile.
5. Pick a unique store name or accept one of Amazon's suggestions. A name already in use is rejected.
6. Add a pickup address. Your GST address is offered as an option. It must be in the same state as your GST registration, and only one pickup address is allowed.
7. Choose a shipping method: Easy Ship, where Amazon picks up and delivers and charges fees, or Self Ship, where you or a third party deliver.
8. Add the active bank account of your business. Sales payments are transferred there.
9. Select a default GST rate or Product Tax Code for your categories. It applies to listings where you do not choose a tax code.
10. Complete at least one product listing, then click Start selling to launch.

Amazon's FAQ adds that GST details are mandatory if you list taxable goods, and that some categories are restricted and need prior approval. If a product has no barcode, you can ask for a GTIN exemption. Fees are a separate topic: see Amazon seller fees in India.

What documents and details do I need before I start?

Keep these ready so you do not stop halfway:

The public registration guide does not list ID documents. Amazon may ask for more verification inside Seller Central, and that is not published on its public pages.

How do I log in once my account is live?

1. Open sellercentral.amazon.in in your browser.
2. Sign in with the credentials of your seller account.
3. Follow any verification prompt Amazon shows. The public pages we checked do not describe the sign-in screens in detail, so this depends on how your account is secured.
4. Use the marketplace selector inside Seller Central if you also sell outside India.

If more than one person works on the account, ask the account owner to invite them as users from the Seller Central permissions settings rather than sharing one password. This is general good practice; Amazon publishes the exact steps inside Seller Central.

Why is my Seller Central India login or registration failing?

Amazon's public pages document the registration blockers below. They do not publish a list of login error codes, so for sign-in problems we give general steps.

If the account was working and now shows a warning or deactivation notice, that is an account-health matter. Read Amazon account health and Amazon account suspension reasons in India for how Amazon's own process works.

How do I contact Amazon seller support?

After registering, log in to Seller Central and click Help at the top right. If you cannot find the answer, click Get Support. To remove paid Amazon services or to cancel, the FAQ says to contact seller support from the bottom of any Seller Central page. Before you have an account, use sell.amazon.in/sell-online/help.

Amazon publishes phone numbers and case tools inside Seller Central. If you cannot open Seller Central at all, use the contact options on the public help page and write from the email address registered on the account.

How do I spot a fake Seller Central page?

Phishing against Indian sellers usually arrives as an email, SMS or WhatsApp message saying your listing is blocked, your account will be closed or you have won a seller programme. Check the address bar: the domain must be amazon.in, with sellercentral or sell as the subdomain. A page that asks for your password plus your card number, or an agent who asks you to share your screen, is not Amazon. Close it and open sellercentral.amazon.in by typing it.

FAQ

Is Amazon Seller Central login free in India? The pages we checked do not state a registration charge. Fees apply when you sell: referral fees are a category-based percentage of the selling price, closing fees depend on price range and fulfilment channel, and shipping fees depend on weight, volume and distance. Check the current schedule before you register.

What is the difference between sell.amazon.in and sellercentral.amazon.in? sell.amazon.in is the public information and onboarding site. sellercentral.amazon.in is the dashboard where you run your account. Its Log in and Start Selling buttons both go to the onboarding page, which signs you in or starts a new account.

Can I use my customer Amazon account to log in as a seller? Yes for starting out. Amazon's guide says that if you already have an Amazon.in customer account you can sign in with the same email and password, and you will be asked to verify your phone number with an OTP.

Do I need a GST number to register on Amazon.in? For taxable goods, yes: GST details are mandatory. If you sell only GST-exempt products such as books, you can choose the tax-exempt option and give PAN details. This is general information, not tax advice; confirm with a GST practitioner.

How long does GST verification take? Up to 72 hours, with the result sent by email. You can continue other registration steps while it is pending.

Can I have more than one pickup address at registration? No. Only one pickup address is allowed during registration, and it must be in the same state where your GST is registered.

I cannot log in. Who do I ask? If the account exists, try the password reset on the sign-in page first. If you are locked out, use the Seller Central help route from a working session or the public help page at sell.amazon.in/sell-online/help, and write from the registered email.

Need a hand with setup?

If you would rather have the account, catalogue and ads set up properly the first time, Blooprint offers Amazon account management from Bengaluru. Compare the costs first in our Amazon India fees guide and start with how to sell on Amazon India.