Zepto Ads (Jarvis) for Brands: What Zepto Has Said, What Is Not Published and How to Start

Zepto's advertising product for brands is called Jarvis. Zepto announced it on 25 November 2024 as an in-house service for brands and sellers on the platform, with campaigns that run from awareness to purchase, real-time insights and tools to control spend. What Zepto has not published, on pages we could open as of November 2026, is the list of ad formats, the bidding model, minimum budgets or CPC rates. This page sets out what is known and how to start without guessing.

What is Zepto Jarvis?

Jarvis is Zepto's in-house ad platform. AFAQS reported that it offers optimised campaigns that help brands build awareness and sales among Zepto's users, for both small and large brands and sellers. Storyboard18 described the interface as designed to be easy to use, especially for smaller sellers, and said it covers upper-funnel awareness and lower-funnel conversion goals with real-time insights and spend control.

For the short definition, see our glossary entry on Zepto Jarvis.

What numbers did Zepto give at launch?

These are Zepto's own claims reported at the time:

Treat "up to 8x" as a best case. We could not verify whether the ₹1,000 crore run rate was reached. The ad-income-to-sales figure is a platform metric: it says how much Zepto earns from ads, not what a brand earns.

Which ad formats does Zepto offer?

Not confirmed. Both launch reports say they do not specify ad formats. Quick commerce platforms generally sell search ads, banner placements and category or homepage slots, and Zepto Atom reports "share of voice in search and on the homepage". That suggests search and homepage are surfaces Zepto tracks, but it does not confirm the products you can buy or their prices.

Our general quick commerce ads guide covers the typical ad types across Blinkit, Zepto and Instamart, with the same caveat on unconfirmed details.

Who can run Zepto ads?

Brands and sellers already on Zepto, according to the launch coverage. We could not confirm any minimum catalogue size, minimum spend or approval step. If you are not yet listed, start with Zepto brand onboarding.

How do you log in and find the ad tools?

Zepto's partner login page is at brands.zepto.co.in, where the page title is "Zepto - Partners". Type the address yourself; do not follow links from messages or ads, because phishing against seller portals is common. Only use credentials Zepto has issued to your company.

Zepto's free Brand Portal gives basic performance data; the paid Atom subscription adds more. Where the ad tools sit inside the portal is not documented in sources we could open, so ask your account manager for a walkthrough.

How should a brand start with a small budget?

Use a test plan, because Zepto has not published minimums. This is our suggested method, not a Zepto rule:

1. Fix the goal. Awareness, trial or repeat purchase. Do not mix goals in one campaign.
2. Pick few SKUs. Choose two or three that are in stock in every dark store you want to advertise in.
3. Pick a few pin codes. Atom data is at PIN-code level, so a pin-code-limited test is easier to read.
4. Set a daily cap and a stop-loss. Spend control is a Jarvis feature per Storyboard18.
5. Compare against a baseline. Note sales per dark store for two weeks before.
6. Review after two weeks. Look at incremental sales, not only ROAS. Use our quick commerce ad ROAS calculator.

For example: you test ₹50,000 over two weeks on one SKU. If sales rise by ₹1,50,000 over the baseline, incremental return is 3x before margin. If your gross margin is 30%, you earned ₹45,000 on ₹50,000, so the test lost money even at 3x. These numbers are illustrative; use your own.

What does Zepto charge for ads?

Not published. Do not rely on agency quotes. Zepto's fees for sellers are covered in Zepto seller fees explained, which also notes unconfirmed items. Ask Zepto in writing for the billing model: per click, per thousand impressions, or fixed placement, and how refunds work for invalid traffic.

How do you measure results?

Zepto Atom is the paid add-on. It launched on 14 May 2025 and became available on 16 May 2025, with PIN-code-level market share, live metrics, an assistant called Zepto GPT, and behavioural data such as repeat rate and share of voice. Campaign India reported that it connects to Jarvis to measure the impact of in-app campaigns, and that pricing was not disclosed. Read Zepto Atom analytics for whether it is worth paying for.

What should you ask your Zepto account manager?

Because so much is unpublished, take this list to your first call and get the answers in writing:

• Which ad products are live for my category, and which are tested or limited to certain brands?
• Is billing per click, per impression or fixed per slot, and is GST charged on top?
• What is the minimum budget per campaign and per day?
• How are invalid clicks or out-of-stock impressions handled?
• Can I target by city, dark store or PIN code, and by new or repeat users?
• What reports do I get, and how often are they refreshed?
• Do ad sales appear separately from organic sales in the portal?
• What happens to a campaign when stock runs out in a dark store?

What mistakes should a brand avoid?

• Advertising out-of-stock SKUs. You pay for attention you cannot convert. Tie campaigns to stock levels.
• Judging by ROAS alone. A high ROAS on a branded keyword may simply capture sales that would have happened anyway. Look at total sales change.
• Changing too many things. Change one variable at a time: SKU, pin code or budget.
• Ignoring margin. Quick commerce margins are thin after platform fees and discounts. Compute break-even ROAS before you spend. Our ROAS calculator can help.
• Believing headline claims. The up-to-8x figure is a platform claim. Zepto's ad income was above 4% of sales at launch, which tells you ads are a large revenue line for Zepto, and that competition for placements is real.

FAQ

What is Zepto Jarvis? Jarvis is Zepto's in-house advertising platform for brands and sellers, announced on 25 November 2024. It supports campaigns from awareness to purchase, with real-time insights and spend control, according to launch coverage.

How much do Zepto ads cost? Zepto has not published rates, CPCs or minimum budgets on pages we could open. Ask your account manager for the billing model and any minimum spend in writing before you commit budget.

Are the 8x ROAS claims reliable? They are Zepto's own claim of up to 8x return on ad spend, reported at launch. Results vary with category, price and stock availability, so run a small test and measure incremental sales against a baseline.

Can a small brand advertise on Zepto? Zepto said Jarvis is meant for small and large brands and sellers, and Storyboard18 reported it is designed to be easy for smaller sellers. Eligibility rules are not published, so confirm with Zepto.

Where do I log in to Zepto's brand tools? Zepto's partner login is at brands.zepto.co.in/login. Type the address yourself and never share credentials. If you cannot log in, contact the Zepto contact who onboarded you.

Do I need Atom to advertise? Not confirmed. Atom is a paid subscription that sits next to the free Brand Portal. The launch coverage does not say it is needed to run Jarvis campaigns.

What to do next

Get your Zepto account manager to confirm formats, billing and minimums in writing, then run one two-week test on a few SKUs. Blooprint's Zepto account management team can set up the campaign structure and reporting.