Zepto supply, from the brand portal application and the first purchase order to daily fill rate and ads, run by ex-Flipkart people
Zepto Account Management Services in India
Zepto buys from you rather than listing your stock. A brand applies on Zepto's partner portal at brands.zepto.co.in, the category team reviews demand fit, supply reliability and which cities you can serve, and once approved you are set up as a vendor and the first purchase order arrives. From then on the account is judged on fill rate: fill the PO on time and in full and the next one is bigger; fall short and it shrinks. Blooprint Automation onboards and manages brands on Zepto.
We run the application, the catalogue, the POs and the daily fill-rate work, plan stock depth per city and dark-store cluster, keep prices in line with your other channels and run Zepto ads. The team comes from Flipkart's category and operations teams, and your Zepto account sits on the same weekly report as Blinkit, Swiggy Instamart, Amazon and Flipkart.
We review your listings, purchase orders, fill rate, city coverage, pricing and ads on Zepto and send a written findings report within five working days. No commitment.
Who this is for
Brands that want to build a name on Zepto
FMCG, food, beauty and household brands that want to be in the basket when someone orders in ten minutes, with the assortment and ad slots to get there.
Sellers who want to scale from Amazon and Flipkart into Zepto
Products that already sell on marketplaces, now moved into Zepto dark stores in the cities where demand is strongest, with one team running all of it.
Businesses moving from offline distribution
Manufacturers and distributors used to general and modern trade. We translate PO-based supply, fill rate and Zepto's vendor terms into a plan your operations team can run.
Brands already live on Zepto but losing POs
Fill rate slipping, stock-outs in key dark stores and POs shrinking month on month. We fix the supply side first, then the visibility.
What is included in Zepto account management
- ✓
Brand portal onboarding
Application on brands.zepto.co.in with GST, PAN, bank and brand documents, FSSAI for food, product images and the follow-up with Zepto's category team until you are approved as a vendor.
- ✓
Vendor setup and warehouse mapping
Vendor codes, the warehouses and cities you supply, and the GST registrations needed for each state, set up before the first PO.
- ✓
Catalogue setup
Listings with pack sizes, compact images, shelf life, MRP and compliance fields built to Zepto's template.
- ✓
Purchase order management
POs received, confirmed, appointment slots booked and dispatches tracked so every PO is filled inside the window.
- ✓
Fill rate and stock-depth planning
Stock depth planned per city and dark-store cluster from sales velocity, so fast-moving SKUs do not run out and fill rate stays where Zepto wants it.
- ✓
City-by-city launch
Launch in the cities where your product already sells, prove the numbers, then add the next city.
- ✓
Assortment and pack strategy
The SKUs and pack sizes that fit a ten-minute basket, tuned per city.
- ✓
Pricing and competitor tracking
Prices kept in line with Amazon, Flipkart and the other quick commerce apps so a SKU is not delisted for a mismatch.
- ✓
Zepto ads
Search ads and banner placements planned around the SKUs that repeat, with budgets balanced against your other channels.
- ✓
Claims, debit notes and reporting
Short-supply and damage disputes, debit notes and payment reconciliation per PO, with a weekly report and a live dashboard.
Problems we fix in the first month
An application sitting in the portal for weeks because the category, turnover and city fields were filled in a way that did not fit what Zepto's team looks for. POs confirmed and then filled at seventy percent because the warehouse did not have the stock split the PO asked for, so the next PO is smaller. A food SKU rejected because the FSSAI number or shelf life was missing. Listings live in one city and not the three where the brand actually sells. A pack size that works on Amazon but is too large for a ten-minute basket. Prices out of line with Blinkit, so the SKU is delisted. Search ads on the wrong keywords, or no ads while a competitor owns the category slot. Debit notes for shortages never disputed. Every one of these shows up in the audit, and most are fixed in the first two weeks.
Why brands choose Blooprint for Zepto
Zepto is a supply problem before it is a marketing problem, and the people on your account have worked inside Flipkart's category and operations teams, so they plan fill rate and stock depth before they plan ads. We run Zepto alongside Blinkit, Swiggy Instamart, Amazon and Flipkart, so inventory, pricing and events are planned once rather than five times. Ads and reporting sit on the same dashboards as your other marketplaces. Reporting is weekly and in plain numbers. And you keep ownership of every account and report; if you leave, everything stays with you.
Zepto supply models, programmes and ad formats we manage
PO-based supply
Zepto buys your stock on purchase orders; we manage confirmation, appointments and fill rate.
Vendor onboarding
Application, approval and vendor setup through Zepto's brand portal.
Dark-store coverage
Stock depth planned per city and cluster so the SKU shows in the app.
City-by-city launch
Start where demand is proven, add cities as fill rate holds.
Zepto Cafe and category programmes
Category-specific programmes where your product fits.
Search ads
Keyword-targeted product ads at the top of Zepto search results.
Banner ads
Home-page and category banners for brands with the budget.
Deals and promotions
Deal and promotional slots around festivals and events.
How we work
- 1. Audit
Listings, POs, fill rate, city coverage, pricing and ads reviewed and written up in the first week, or the onboarding plan prepared for new brands.
- 2. Fix
Catalogue gaps, missing compliance fields, the stock-depth plan and price mismatches cleared in month one.
- 3. Run
Daily PO, stock and price monitoring with penalty alerts, a weekly review call and a live dashboard.
- 4. Report
Weekly numbers on POs, fill rate, sales by city and ads, with the next week's actions agreed.
- 5. Grow
New cities added once the first is profitable, ads scaled behind the SKUs that repeat, and Blinkit and Instamart added on the same plan.
Managed account or software?
| Blooprint managed account | BlooprintAI software | |
|---|---|---|
| Who does the daily work | Our team | You, with automation for ads |
| Onboarding, POs, fill rate | Included | Coming soon |
| Zepto ads | Included | Coming soon |
| Weekly review | Included | Not included |
| Pricing | Monthly retainer, scoped after the audit | Amazon and Flipkart from ₹12,999 per month |
| Best for | Brands that want a team running Zepto | Sellers who run Amazon and Flipkart ads themselves |
Also managed alongside Zepto
Frequently asked questions
How do we apply to sell on Zepto?
Through Zepto's partner portal at brands.zepto.co.in, with your entity type, categories, turnover range and contact details, followed by GST, PAN, bank and brand documents and FSSAI for food. Zepto reviews demand fit, supply reliability and geographic feasibility before approving a vendor. We prepare and follow up on every step.
How long does Zepto onboarding take?
As of September 2026, Zepto has said that applications are reviewed within about two weeks and qualifying brands can be onboarded within a few weeks after that; in practice it depends on category and how ready your documents and stock are. We keep the file moving so nothing waits on paperwork.
Is Zepto a marketplace? Do we list our own stock?
No. Zepto buys stock from you on purchase orders and sells it from its own dark stores, so you are a vendor rather than a marketplace seller. We manage the PO cycle, appointments and fill rate.
What is fill rate and why does it matter?
Fill rate is the share of a purchase order you actually deliver, on time and in full. Zepto uses it to decide the size of the next PO and whether to keep a SKU listed, so a low fill rate quietly shrinks the business. We plan stock depth per city to keep it high.
Do we need FSSAI to sell food on Zepto?
Yes. Any food or beverage product needs a valid FSSAI licence, and the number and shelf-life details must be on the listing. We check this before applying so the catalogue is not rejected.
Which cities should we launch in first?
The ones where your product already sells, from your marketplace order data, and where Zepto has the deepest dark-store network. We launch city by city rather than everywhere at once, so stock is not spread thin.
Do you manage Zepto ads?
Yes. Search and banner ads on Zepto are planned alongside your Blinkit, Instamart, Amazon and Flipkart ads so budgets are balanced across channels. BlooprintAI support for Zepto ads is coming soon.
Do you work with sellers outside Bengaluru?
Yes. Everything runs remotely through your Zepto vendor account. We work with brands across India, from Delhi NCR and Mumbai to Jaipur, Surat, Indore and Coimbatore.
How does pricing work?
We price per marketplace and scope: a monthly retainer for account management, and for ads either a retainer or a percentage of managed ad spend. Catalogue work is priced per SKU. You get a written scope and price after a 30-minute call, no lock-in beyond the first quarter.
Do you work with new sellers or only established brands?
Both. New sellers get onboarding, catalogue and launch support. Established brands usually come to us for ads efficiency, operations and reporting across several marketplaces.
Where are you based and which cities do you serve?
Blooprint Automation is based in Bengaluru (Whitefield) and works with sellers across India, including Delhi NCR, Mumbai, Bangalore, Jaipur, Surat and Ahmedabad. Everything runs remotely through your seller accounts, with weekly reviews on call.
Will I still own my seller account and data?
Yes. You keep ownership of every account. We work through secondary user access or advertising API access that you can revoke at any time.
Related services
Guides for sellers
- Zepto Seller Fees Explained (2026): Margins, Commission, Ads, Storage and Payouts
- Zepto Brand Onboarding 2026: Brand Portal, Category Manager Approval, APOB, NPI and Documents
Start with a free audit
We review your listings, purchase orders, fill rate, city coverage, pricing and ads on Zepto and send a written findings report within five working days. No commitment.
Get a free Zepto audit