Instamart supply, from the partner portal application and the first purchase order to daily fill rate and ads, run by ex-Flipkart people
Swiggy Instamart Account Management Services in India
Swiggy Instamart buys from you rather than listing your stock. A brand applies through the Instamart partner portal with its categories, SKUs, target cities and current sales, the category team reviews the fit, and once approved you are set up as a vendor and the first purchase order arrives. From then on the account is judged on fill rate: fill the PO on time and in full and the next one is bigger; fall short and it shrinks. Blooprint Automation onboards and manages brands on Swiggy Instamart.
We run the application, the catalogue, the POs and the daily fill-rate work, plan stock depth per city and dark-store cluster, keep prices in line with your other channels and run Instamart ads. The team comes from Flipkart's category and operations teams, and your Instamart account sits on the same weekly report as Blinkit, Zepto, Amazon and Flipkart.
We review your listings, purchase orders, fill rate, city coverage, pricing and ads on Swiggy Instamart and send a written findings report within five working days. No commitment.
Who this is for
Brands that want to build a name on Instamart
FMCG, food, beauty and household brands that want to be in the basket when someone orders in ten minutes, with the assortment and ad slots to get there.
Sellers who want to scale from Amazon and Flipkart into Instamart
Products that already sell on marketplaces, now moved into Instamart dark stores in the cities where demand is strongest, with one team running all of it.
Businesses moving from offline distribution
Manufacturers and distributors used to general and modern trade. We translate PO-based supply, fill rate and Instamart's vendor terms into a plan your operations team can run.
Brands already live on Instamart but losing POs
Fill rate slipping, stock-outs in key dark stores and POs shrinking month on month. We fix the supply side first, then the visibility.
What is included in Swiggy Instamart account management
- ✓
Partner portal onboarding
Application through the Instamart partner portal with GST, PAN, bank and brand documents, FSSAI for food, an SKU overview and target cities, followed up with Swiggy's category team until you are approved.
- ✓
Vendor setup and warehouse mapping
Vendor codes, the warehouses and cities you supply, and the GST registrations needed for each state, set up before the first PO.
- ✓
Catalogue setup
Listings with pack sizes, compact images, shelf life, MRP and compliance fields built to Instamart's template.
- ✓
Purchase order management
POs received, confirmed, appointment slots booked and dispatches tracked so every PO is filled inside the window.
- ✓
Fill rate and stock-depth planning
Stock depth planned per city and dark-store cluster from sales velocity, so fast-moving SKUs do not run out and fill rate stays where Instamart wants it.
- ✓
City-by-city launch
Launch in the cities where your product already sells, prove the numbers, then add the next city.
- ✓
Assortment and pack strategy
The SKUs and pack sizes that fit a ten-minute basket, tuned per city.
- ✓
Pricing and competitor tracking
Prices kept in line with Amazon, Flipkart and the other quick commerce apps so a SKU is not delisted for a mismatch.
- ✓
Instamart ads
Search ads and banner placements planned around the SKUs that repeat, with budgets balanced against your other channels.
- ✓
Claims, debit notes and reporting
Short-supply and damage disputes, debit notes and payment reconciliation per PO, with a weekly report and a live dashboard.
Problems we fix in the first month
An application that went nowhere because the SKU overview and target cities did not match what Instamart's category team was looking for. POs confirmed and then filled at seventy percent because the warehouse did not have the stock split the PO asked for, so the next PO is smaller. A food SKU rejected because the FSSAI number or shelf life was missing. Listings live in one city and not the three where the brand actually sells. A pack size that works on Amazon but is too large for a ten-minute basket. Prices out of line with Blinkit, so the SKU is delisted. Search ads on the wrong keywords, or no ads while a competitor owns the category slot. Debit notes for shortages never disputed. Every one of these shows up in the audit, and most are fixed in the first two weeks.
Why brands choose Blooprint for Swiggy Instamart
Instamart is a supply problem before it is a marketing problem, and the people on your account have worked inside Flipkart's category and operations teams, so they plan fill rate and stock depth before they plan ads. We run Instamart alongside Blinkit, Zepto, Amazon and Flipkart, so inventory, pricing and events are planned once rather than five times. Ads and reporting sit on the same dashboards as your other marketplaces. Reporting is weekly and in plain numbers. And you keep ownership of every account and report; if you leave, everything stays with you.
Instamart supply models, programmes and ad formats we manage
PO-based supply
Instamart buys your stock on purchase orders; we manage confirmation, appointments and fill rate.
Vendor onboarding
Application, approval and vendor setup through the Instamart partner portal.
Dark-store coverage
Stock depth planned per city and cluster so the SKU shows in the app.
City-by-city launch
Start where demand is proven, add cities as fill rate holds.
Swiggy events and festival sales
Instamart's festival and seasonal sale slots planned with stock in place.
Search ads
Keyword-targeted product ads at the top of Instamart search results.
Banner ads
Home-page and category banners for brands with the budget.
Deals and promotions
Deal and promotional slots around festivals and events.
How we work
- 1. Audit
Listings, POs, fill rate, city coverage, pricing and ads reviewed and written up in the first week, or the onboarding plan prepared for new brands.
- 2. Fix
Catalogue gaps, missing compliance fields, the stock-depth plan and price mismatches cleared in month one.
- 3. Run
Daily PO, stock and price monitoring with penalty alerts, a weekly review call and a live dashboard.
- 4. Report
Weekly numbers on POs, fill rate, sales by city and ads, with the next week's actions agreed.
- 5. Grow
New cities added once the first is profitable, ads scaled behind the SKUs that repeat, and Blinkit and Zepto added on the same plan.
Managed account or software?
| Blooprint managed account | BlooprintAI software | |
|---|---|---|
| Who does the daily work | Our team | You, with automation for ads |
| Onboarding, POs, fill rate | Included | Coming soon |
| Instamart ads | Included | Coming soon |
| Weekly review | Included | Not included |
| Pricing | Monthly retainer, scoped after the audit | Amazon and Flipkart from ₹12,999 per month |
| Best for | Brands that want a team running Instamart | Sellers who run Amazon and Flipkart ads themselves |
Also managed alongside Swiggy Instamart
Frequently asked questions
How do we apply to sell on Swiggy Instamart?
Through the Instamart partner portal, with your business details, categories, an SKU overview, target cities and current sales volume, followed by GST, PAN, bank and brand documents and FSSAI for food. Swiggy's category team reviews the fit before setting you up as a vendor. We prepare and follow up on every step.
How long does Instamart onboarding take?
As of September 2026, Swiggy's own partner pages describe a process of a couple of weeks, while brands commonly report longer from application to first PO once category review, documents and stock are counted. We keep the file moving so nothing waits on paperwork.
Is Instamart a marketplace? Do we list our own stock?
No. Instamart buys stock from you on purchase orders and sells it from its own dark stores, so you are a vendor rather than a marketplace seller. We manage the PO cycle, appointments and fill rate.
What is fill rate and why does it matter?
Fill rate is the share of a purchase order you actually deliver, on time and in full. Instamart uses it to decide the size of the next PO and whether to keep a SKU listed, so a low fill rate quietly shrinks the business. We plan stock depth per city to keep it high.
Do we need FSSAI to sell food on Instamart?
Yes. Any food or beverage product needs a valid FSSAI licence, and the number and shelf-life details must be on the listing. We check this before applying so the catalogue is not rejected.
Which cities should we launch in first?
The ones where your product already sells, from your marketplace order data, and where Instamart has the deepest dark-store network. We launch city by city rather than everywhere at once, so stock is not spread thin.
Do you manage Instamart ads?
Yes. Search and banner ads on Instamart are planned alongside your Blinkit, Zepto, Amazon and Flipkart ads so budgets are balanced across channels. BlooprintAI support for Instamart ads is coming soon.
Do you work with sellers outside Bengaluru?
Yes. Everything runs remotely through your Instamart vendor account. We work with brands across India, from Delhi NCR and Mumbai to Jaipur, Surat, Indore and Coimbatore.
How does pricing work?
We price per marketplace and scope: a monthly retainer for account management, and for ads either a retainer or a percentage of managed ad spend. Catalogue work is priced per SKU. You get a written scope and price after a 30-minute call, no lock-in beyond the first quarter.
Do you work with new sellers or only established brands?
Both. New sellers get onboarding, catalogue and launch support. Established brands usually come to us for ads efficiency, operations and reporting across several marketplaces.
Where are you based and which cities do you serve?
Blooprint Automation is based in Bengaluru (Whitefield) and works with sellers across India, including Delhi NCR, Mumbai, Bangalore, Jaipur, Surat and Ahmedabad. Everything runs remotely through your seller accounts, with weekly reviews on call.
Will I still own my seller account and data?
Yes. You keep ownership of every account. We work through secondary user access or advertising API access that you can revoke at any time.
Related services
Guides for sellers
- Swiggy Instamart Seller Fees Explained (2026): Margins, Commission, Ads, Storage and Payouts
- Swiggy Instamart Onboarding 2026: Partner Portal, Category Manager Approval, APOB, NPI and Documents
Start with a free audit
We review your listings, purchase orders, fill rate, city coverage, pricing and ads on Swiggy Instamart and send a written findings report within five working days. No commitment.
Get a free Instamart audit