Instamart Standalone App: Does It Change Anything for Brands and Sellers?

Swiggy launched Instamart as a standalone app on Android and iOS on 13 January 2025, available on Google Play and the App Store, while Instamart remains inside the main Swiggy app. For brands, Swiggy has not announced any change to onboarding, listings, fees or ads because of the app. Its group CEO called the standalone app "an add-on, augmenting our reach". Checked 9 November 2026.

What did Swiggy launch?

Two Swiggy sources agree on the basics. Swiggy's 9 January 2025 press release says Instamart had expanded to 76 cities and would launch as a standalone app, while staying available inside the unified Swiggy app. Business Today reported the launch on 13 January 2025.

Business Today notes that the main Swiggy app had been criticised as cluttered because it carries many services. Swiggy had also run Dineout both inside the main app and as a separate app.

Why did Swiggy do it?

The release says the standalone app gives shoppers a more direct route to Instamart, and Swiggy's CEO said it would meet consumers "where they are". An Instamart-first shortcut inside the Swiggy app was already on the Play Store.

The same release says Swiggy's goal is over 100 million Instamart users, and that Swiggy One, One Lite and One BLCK benefits apply in either app. We read the goal as an ambition, not a result.

Does the standalone app change anything for brands?

Not confirmed. We found nothing from Swiggy that states a change to:

• how brands onboard (still via the Instamart Brand Portal and the category team; see our Instamart vendor portal guide);
• how listings appear, or whether one catalogue serves both apps;
• fees, margins or ad rates;
• search, ranking, or banner placements in the standalone app.

The most likely reading, which is our inference and not Swiggy's statement, is that both apps sit on the same Instamart catalogue and stores. If that holds, you do not list twice. But ask your category contact to confirm it, and confirm that ad inventory and banners run in both.

What has happened to Instamart since the app launch?

Swiggy's 8 October 2026 sale release says Instamart's assortment is 50,000+ products across 130+ cities, and that its Quick India Movement sale ran on the Instamart app and the Swiggy app. So in late 2026 Swiggy was still running offers across both apps. That is useful: a brand in a sale reaches shoppers in both places. It is not proof that every listing, ad or banner appears identically in both. Read our Instamart Quick India Movement guide for how that sale works for brands.

Growth also changes the brand's problem. More cities means more dark stores to supply, and the stock you plan for one city may not match another. Ask which cities and stores your products are available in, and whether the standalone app shows the same stores as the Swiggy app for the same pin code.

What should I check in my own account?

1. Search for your top five SKUs in both the standalone Instamart app and the Swiggy app, in the same pin code. Check title, image, price and stock match.
2. If you run ads or sponsored placements, ask whether they serve in both apps and whether reports split by app.
3. Ask whether deal or coupon funding applies equally in both apps.
4. Ask whether any shopper cohort reports are available by app. Swiggy has not published that it shares them.
5. Keep screenshots, dated, in case a listing differs.

Our quick commerce listing guide covers the listing basics, and the quick commerce ads guide covers ad formats across platforms. Swiggy has not published an Instamart rate card; see Instamart fees explained for what sellers report.

What else did Swiggy launch that week?

Business Today notes that Swiggy launched Snacc, a 15-minute food delivery app available only in certain Bengaluru neighbourhoods, earlier in the same week. Snacc is a food app and has no link to brand listings on Instamart. It is mentioned so you do not confuse the two launches. Swiggy's release also says more new offerings were planned for 2025, with no detail, so treat any claim of future Instamart app features as unconfirmed.

How should I brief my team?

Keep it short and factual. Tell your marketplace or quick commerce manager three things. One, Instamart now has two shopper entry points, and your products should look the same in both. Two, we have asked Instamart in writing whether ads, deals and banners run in both, and we will share the answer. Three, until we have that answer, we judge performance on total Instamart sales, not on app-wise guesses. Write down the date and pin code of every check, so a later difference between the apps can be shown to Instamart with evidence rather than memory. A single weekly check of your top SKUs in both apps costs little and catches listing drift early.

Can a shopper use Instamart without the Swiggy app?

Yes. That is the point of the standalone app, available on Google Play and the App Store. Shoppers who used to open the Swiggy app now have a second route. For a brand that wants reach, more entry points is the benefit Swiggy points to, but Swiggy has not published how much traffic the standalone app has, and we could not find it.

Where do brands manage their Instamart presence?

In the Instamart Brand Portal at partner.instamart.in, the official brand-facing site. It is the same whichever app shoppers use. We could not view its sign-in screen, so we cannot say whether it reports sales by app. Type the address yourself, as look-alike pages exist. If you have not yet onboarded, our Swiggy Instamart onboarding guide explains the route as brands report it.

What is not known?

FAQ

When did Instamart launch its standalone app? Swiggy launched it on 13 January 2025 on Android and iOS, per Business Today. Swiggy's release of 9 January 2025 had announced it was coming.

Is Instamart still available in the Swiggy app? Yes. Swiggy said it will remain a key offering within the Swiggy app, and the standalone app is an add-on.

Do I need a separate seller account for the Instamart app? Swiggy has not published a separate account for the standalone app. Brands use the Instamart Brand Portal at partner.instamart.in. Confirm with your category contact if you are unsure.

Does the standalone app change Instamart ads? Not confirmed. Swiggy's release says nothing about advertising. Ask whether your placements show in both apps and whether reports are split.

Do Swiggy One benefits work in the standalone app? Yes, per Swiggy's release: One, One Lite and One BLCK benefits apply whether users access Instamart through the Swiggy app or the standalone app.

Is the standalone app only in some cities? Not stated. The 9 January 2025 release describes Instamart as available in 76 cities at that time, and the launch report does not say which cities the standalone app covers. Check the app store listing and the app itself in your target pin codes.

Should I change my listing strategy? Nothing published says you should. Keep the catalogue accurate, check it in both apps, and ask your category contact if anything differs between them.

What next?

Check your products in both apps and send the questions above to your Instamart contact. Blooprint's Swiggy Instamart account management service handles Instamart catalogue and ads for brands. To compare platforms, read Blinkit vs Zepto vs Instamart for brands.