Instamart Quick India Movement Sale: What It Is and How Brands Take Part

The Quick India Movement (QIM) is Instamart's annual mega sale, which Swiggy calls "India's quickest sale". The first edition ran from 19 to 28 September 2025 on the Instamart and Swiggy apps, with 50-90% off on over 50,000 products. A second edition was announced on 8 October 2026. Swiggy has not published a brand sign-up process for the sale. This page covers what is confirmed and what to prepare. Checked 9 November 2026.

What is the Instamart Quick India Movement sale?

QIM is a time-limited, app-wide sale on Instamart, run inside the Instamart app and the main Swiggy app. Swiggy's 2025 announcement called it Instamart's first annual mega sale, with delivery in about 10 minutes. Before the first edition, Instamart had expanded to 76 cities. It is an event on top of normal selling: the same dark stores and the same catalogue, with deeper deals on a selected range.

Both announcements say offers apply to a "select assortment" and last "till stocks last", and that prices and offers come from participating sellers, brands and banking partners. That wording matters to you. It means the deal is built from brand and seller prices plus bank offers, not only from Instamart's own margin.

What happened in the 2025 edition?

Swiggy's year-end recap says the sale saved shoppers about ₹500 crore, that first-time buyers from Tier II and Tier III cities roughly doubled and made up about one-third of all orders, and that one Chennai shopper bought a ₹1,00,000 cart for ₹7,000. These are Swiggy's own figures and are not audited.

What is different in the 2026 edition?

The 8 October 2026 release describes the sale as "bigger on assortment and deals", live ahead of the festive season on the Instamart and Swiggy apps. It says discounts of up to 50-90% from various sellers, and headings cite up to 80% off for beauty and up to 90% off for home, kitchen and dining.

The categories named are electronics, smartphones, laptops, home appliances, kitchen and dining, beauty and personal care, toys and everyday essentials. Brands named include Apple, Samsung, OnePlus, boAt, JBL, Bergner, L'Oréal Paris, LEGO, Philips, Plum, Dove and Dot & Key. Bank offers include up to ₹5,500 off on select items with HDFC Bank credit cards and 10% off on selected HDFC Bank and Axis Bank cards.

Two things are not in the release: an end date and a product count. Instamart's overall assortment is listed there as 50,000+ products across 130+ cities. We could not confirm from the page how many products are in the sale itself.

How does a brand take part in QIM?

Not published. Swiggy's pages describe the shopper offer only. What you can say with confidence is how Instamart brands normally work with the platform: through a category manager after onboarding, and through the brand portal at partner.instamart.in. Our Instamart vendor portal guide covers what is and is not confirmed about that portal.

A sensible approach, based on how Swiggy words the offers:

1. Be live and in stock on Instamart before any sale. A brand with no listing cannot be added at the last minute.
2. Ask your category contact whether your SKUs are being considered, what the selling price and funding split would be, and the deadline for confirming.
3. Get the funding terms in writing: whether the platform, you, or both fund the discount, and whether the discount is on MRP or on your invoice price.
4. Confirm the stock quantity and the dark stores that will carry it.

If you are not yet onboarded, start with the Swiggy Instamart onboarding guide. A brand that applies in the middle of a sale is unlikely to be listed in time.

How should I price a deal that is 50% off?

Work the maths from your own margin before you agree. The sale headline is 50-90% off MRP, but the discount is not necessarily borne by you. The fund split is whatever your agreement says.

For example, a product has an MRP of ₹1,000 and you sell to Instamart at ₹600 ex-GST. If the shopper price is ₹500 (50% off MRP) and Instamart funds none of it, you would be selling below your ₹600 cost to the platform. If Instamart funds ₹100 and you fund nothing, your revenue stays at ₹600. The point is the split, not the headline. This is an illustration with made-up numbers, not a Swiggy term. Our quick commerce margin calculator lets you test your own numbers, and Instamart fees explained lists what sellers report about margins.

What do I need to prepare before a festive sale?

• Stock. A sale pulls forward demand into days. Ask for the likely quantity and ship it early. Sold-out items cannot win the visibility that the sale gives.
• Listing quality. Images, title, MRP and pack size should be correct before the sale. Bad data costs you most when traffic is highest. See the quick commerce listing guide.
• Ads. Search and banner competition rises in sale weeks. Whether Instamart offers self-serve ads to you depends on your account, and Swiggy has not published a rate card. See the quick commerce ads guide.
• Price parity. If you are also on Blinkit, Zepto or Amazon, a deep deal on one platform can set a reference price on the rest. See the Diwali quick commerce playbook.
• Compliance. Food and cosmetics need valid FSSAI or licence and correct expiry on the label. Short shelf life stock is a risk in a rush.

What is not known about QIM?

FAQ

What is the Instamart Quick India Movement sale? It is Instamart's annual mega sale on the Instamart and Swiggy apps. The 2025 edition ran 19 to 28 September with 50-90% off on over 50,000 products. A 2026 edition was announced on 8 October 2026.

When is the Instamart Quick India Movement 2026 sale? Swiggy announced the second edition on 8 October 2026, saying it was live ahead of the festive season. The release we opened gives no end date. Check the Instamart app for the current status.

How can my brand join the Quick India Movement sale? Swiggy has not published a process. Ask your Instamart category manager whether your products are in the select assortment, and agree the price and funding split in writing. If you are not yet listed, you need to complete onboarding first.

Who pays for the discounts in the sale? Not confirmed. Swiggy says prices and offers come from participating sellers, brands and banking partners. Whether that means you fund a part is a term in your own agreement, so ask before you accept.

Does Instamart charge brands to be in the sale? Swiggy has not published any fee for sale participation. Treat any fee quoted by an agent as unverified, and ask Instamart directly. Never pay for a "guaranteed slot".

Is the sale only for electronics? No. The 2026 release names electronics, smartphones, laptops, home appliances, kitchen, beauty, toys and everyday essentials. Which categories your products fall in, and whether they are included, is decided by Instamart.

Can small D2C brands take part? Swiggy has not published eligibility rules. Brands named in the releases include large names and smaller beauty and jewellery brands, but we cannot tell how any of them were chosen.

What next?

Be onboarded and well-stocked before the next sale, and know your margin at each deal depth. Blooprint's Swiggy Instamart account management service handles catalogue, stock planning and ads for brands on Instamart. For channel choice, read Blinkit vs Zepto vs Instamart for brands.