For Australian brand owners who want control of their Amazon.com.au detail pages
Amazon Brand Registry and A+ Services in Australia
Brand Registry gives a brand owner more control over its detail pages and access to brand tools such as A+ content, a brand store and brand protection reports. It starts with a trade mark, and in Australia that means IP Australia. This service covers the Amazon side: getting ready, enrolling and then using what Brand Registry opens up.
Blooprint Automation is an Amazon SPN verified partner and Amazon Ads Advanced Partner. We manage Amazon seller accounts and advertising across Amazon marketplaces, including Amazon.com.au, and Flipkart accounts in India; the team comes from Flipkart's category and operations teams. We work with Australian sellers remotely from Bengaluru, with weekly calls in Australian business hours. We do not file trade marks or give legal advice; for the filing, speak to a trade mark attorney.
We review your trade mark status, Brand Registry enrolment, A+ content, brand store and brand protection setup and send a written findings report. No commitment.
Who this is for
Brand owners without a trade mark yet
Owners who need to understand what Amazon expects before they brief a trade mark attorney.
Brands with a mark ready to enrol
Owners who hold a registered or pending mark and want enrolment done without rejections.
Enrolled brands not using the tools
Accounts with Brand Registry but plain listings, no store page and no content.
Brands facing copycats or hijackers
Owners who want brand protection reports set up and watched.
What is included in Brand Registry and A+ services
- ✓
Trade mark readiness
What Amazon asks of a mark, and a checklist to take to your trade mark attorney. We do not file or advise legally.
- ✓
Brand Registry enrolment
Application prepared and followed through, with the brand's details matched to your listings.
- ✓
A+ content
Enhanced detail-page modules written and designed to Amazon's content rules.
- ✓
Brand store
A multi-page branded storefront built as a landing page for ads.
- ✓
Vine
Eligibility and product readiness for the Amazon Vine programme checked and enrolment handled.
- ✓
Brand protection reports
Reports on suspected infringement set up and monitored, with listing changes followed up.
- ✓
Listing consistency
Brand name, images and content checked so the brand controls its own pages.
- ✓
Brand analytics
Search and brand data used to guide content and ads.
Problems we fix in the first month
Brand names entered inconsistently, so enrolment fails. Listings created before enrolment and left under other sellers' control. No A+ content on the best-selling products. A brand store that nobody links to from ads. Brand protection reports never checked. Every one of these shows up in the audit, and most are fixed in the first weeks.
Why Australian brands choose Blooprint for Brand Registry
We keep the trade mark question with the people qualified to answer it, a trade mark attorney, and handle everything on the Amazon side. Content, store and ads sit in one team, so A+ pages and Sponsored Brands campaigns are planned together. You own the brand, the account and the data; if you leave, everything stays with you.
Brand programmes and tools we manage
Brand Registry
Enrolment and brand controls.
A+ content
Enhanced detail-page modules.
Brand Store
Branded, multi-page storefront.
Amazon Vine
Early reviews for eligible products.
Brand protection reports
Suspected infringement reporting.
Brand Analytics
Search and brand performance data.
Sponsored Brands
Brand ads that link to the store.
Trade mark readiness
Checklist for your attorney.
How we work
- 1. Audit
Trade mark status, Brand Registry enrolment, content, store and protection setup reviewed and written up in the first week.
- 2. Fix
Brand data corrected, enrolment completed and A+ content added to priority products in month one.
- 3. Run
Content updates, store upkeep, protection-report checks, a weekly review call and a live dashboard in A$.
- 4. Report
Weekly numbers on sales, returns, settlements and advertising in A$, with the next week's actions agreed.
- 5. Grow
More A+ content, Vine, brand-store pages and Sponsored Brands campaigns.
Managed account or software?
| Blooprint managed account | BlooprintAI software | |
|---|---|---|
| Who does the daily work | Our team | You, with automation for ads |
| Setup, catalogue, returns, reconciliation | Included | Not included |
| Advertising | Included | Amazon ads automation, see blooprintai.in |
| Weekly review | Included | Not included |
| Commercial terms | Monthly retainer, scoped after the audit | Subscription, see blooprintai.in |
| Best for | Brands that want a team running Brand Registry and content | Sellers who run Amazon ads themselves |
Amazon marketplaces we manage
Frequently asked questions
Do I need a trade mark for Amazon Brand Registry?
Amazon asks for a registered or pending trade mark in the country you enrol for. For Australia that is a mark with IP Australia. Check Amazon's current requirements page, and speak to a trade mark attorney about filing.
Can you file my trade mark?
No. We do not file trade marks or give legal advice. We explain what Amazon expects and give you a checklist to take to a trade mark attorney.
What does Brand Registry give me?
More control over your detail pages, plus access to A+ content, brand stores, Sponsored Brands and brand protection tools. Amazon sets the exact benefits and can change them.
What is A+ content?
Enhanced detail-page content with extra images and modules. It is available to enrolled brands, and we write and design it to Amazon's rules.
What is Amazon Vine?
Vine is an Amazon programme that sends products to selected reviewers. Eligibility and rules are Amazon's, and we check your product against them.
Can you remove other sellers from my listings?
We set up brand protection reports and follow up suspected infringement. Amazon decides each case and we cannot guarantee an outcome.
Do you work from Australia?
We do not have an Australian office, entity or staff. The team works with Australian sellers remotely from Bengaluru, by video call and a shared dashboard, with weekly calls in Australian business hours. Your account stays in your own business name.
How does pricing work?
We price per marketplace and scope: a monthly retainer for account management, and for ads either a retainer or a percentage of managed ad spend. Catalogue work is priced per SKU. You get a written scope and price after a 30-minute call, no lock-in beyond the first quarter.
Do you work with new sellers or only established brands?
Both. New sellers get onboarding, catalogue and launch support. Established brands usually come to us for ads efficiency, operations and reporting across several marketplaces.
Where are you based and do you work with Australian sellers?
Blooprint Automation is based in Bengaluru (Whitefield) and works with Amazon sellers in Australia remotely. Everything runs through your Seller Central and Amazon Ads accounts, with weekly reviews on call scheduled in Australian business hours.
Will I still own my seller account and data?
Yes. You keep ownership of every account. We work through secondary user access or advertising API access that you can revoke at any time.
Related services
Guides for sellers
- Amazon Brand Analytics in Australia: Who Gets Access, What the Reports Show and How to Use Them
- Amazon Brand Registry Australia: Who Qualifies, How to Enrol and What You Get
- Amazon IP Accelerator in Australia: Vetted Law Firms, Costs and Whether You Need It
- Amazon Transparency and Project Zero in Australia: Who Can Join, What They Cost and the Eligibility Catch
- Trade Mark for Amazon Brand Registry in Australia: IP Australia Fees, Timing and Pending Marks
- Private Label on Amazon Australia: Brand, Trade Mark, Compliance and Margin
Start with a free audit
We review your trade mark status, Brand Registry enrolment, A+ content, brand store and brand protection setup and send a written findings report. No commitment.
Get a free audit