Amazon Account Health Rating in Australia: What It Measures and How to Keep It Healthy

The Amazon Account Health Rating (AHR) is a single score that tells you how well your seller account is complying with Amazon's rules and serving customers. Amazon's Singapore newsroom reported in July 2023 that the rating was being extended to sellers in its Australia store from August 2023, with accounts shown as Healthy, At-Risk or Unhealthy alongside a numerical value. You find it on the Account Health page in Seller Central. As of October 2026, Amazon shows the Australian scoring thresholds inside Seller Central rather than on a public page, so treat any number you see quoted online as unconfirmed.

What is the Account Health Rating?

It is an overview, not a replacement for the individual performance metrics. Amazon describes it as an easy-to-understand metric that gives sellers an overall view of their account health. Think of it as a dashboard light: it tells you whether something needs attention, and the page underneath tells you what.

The rating sits next to, and is separate from, the metrics Amazon has long published for sellers: order defect rate, late shipment rate and pre-fulfilment cancel rate. Those targets are covered in Amazon seller performance metrics in Australia. For the glossary definition, see account health rating.

Where do I find my rating in Seller Central?

1. Sign in to Seller Central for Amazon.com.au.
2. Open the Performance menu and choose Account Health.
3. Read the rating band first, then scroll to the sections underneath: customer service performance, policy compliance, shipping performance and any open notices.
4. Open each item that is flagged and read the detail before you act.

Menu names change from time to time, so if you cannot find it, use the search bar in Seller Central. Amazon says it has a team of Account Health Specialists who help sellers by phone or email to get accounts back on track.

What do Healthy, At-Risk and Unhealthy mean?

Amazon uses three bands.

The band is not a promise either way. A Healthy rating does not mean your account cannot be reviewed, and an At-Risk rating does not mean you are about to be suspended. What it does give you is time to act.

What affects the Account Health Rating?

Amazon has said the rating takes in policy adherence and the customer experience you create. In practical terms, these are the areas that show up on the Account Health page.

• Customer service performance. Order defect rate, which Amazon's seller guide gives a target of under 1%.
• Shipping performance. Late shipment rate under 4% and pre-fulfilment cancel rate under 2.5%.
• Policy compliance. Listing policy, product restrictions, intellectual property notices, drop shipping rules, review rules and more. Amazon's seller guide tells sellers to avoid policy violations when encouraging reviews.
• Product compliance. Health and beauty listings must comply with Amazon's product restrictions and Australian laws and regulations.

How Amazon weights each item is not published publicly. Do not assume that fixing one metric will lift the whole rating.

How do I improve a poor rating?

Work from the top of the Account Health page down.

1. Triage by severity. Anything that mentions a risk to selling privileges comes first.
2. Read the notice, not just the headline. The notice names the ASIN, the policy and what Amazon wants to see.
3. Fix the cause. Remove or correct the listing, change the packaging, update the handling time, stop the practice.
4. Respond only where a response is asked for. Where Amazon gives a way to appeal or provide evidence, use it, and write it as a plan: what went wrong, what you changed, how you will prevent it. The structure is in the plan of action guide.
5. Wait and re-check. Amazon does not publish how fast a rating updates, so check again after a few days rather than refiling.

Not every issue is yours to fix. If a competitor files a false intellectual property complaint, the route is different; see intellectual property complaints.

Which problems can cause a suspension?

Some conduct can lead to restriction or removal of selling privileges even when the rating looks fine. Amazon's own seller guide says drop shipping is acceptable only when it is clear to the customer that you are the seller of record, and that failure to comply may result in suspension or removal of your selling privileges. The full process, deactivation types and the appeal route are in Amazon account suspension in Australia.

A weekly routine that keeps the rating steady

Ten minutes a week is enough for most sellers.

• Open Account Health and note the band and any new items.
• Check order defect, late shipment and cancellation numbers against the targets above.
• Review policy notices and listing alerts. Suppressed or removed listings often point to a policy problem; see suppressed listings.
• Scan A-to-z claims and negative feedback for patterns, such as one product generating most complaints. See A-to-z claims.
• Check that your Seller Central contact email is one you actually read, because notices go there.

If you run several people on one account, assign one person to own this routine. Notices sitting unread in a shared inbox are one of the most common reasons an issue escalates.

What if I have only just started selling?

New accounts have little history, so a single late shipment or one unhappy buyer can move a percentage a long way. A rate calculated on ten orders looks very different from one on a thousand. Amazon's guide recommends the Individual plan for fewer than 50 items a month and Professional above that. Whichever you choose, ship on time, keep valid tracking, describe items accurately and answer buyer messages promptly while the history builds.

For the wider picture of running an account, see Amazon Seller Central in Australia and the Australia seller hub.

FAQ

Does Amazon.com.au have an Account Health Rating? Yes. Amazon announced in July 2023 that the rating was expanding to sellers in its Australia store from August 2023, using Healthy, At-Risk and Unhealthy bands and a numerical value. Check your Account Health page in Seller Central for the current layout.

What is a good Account Health Rating in Australia? Healthy is the band you want. Amazon publishes the numeric thresholds inside Seller Central rather than on a public page, so look at your own page. Aim to have no open policy issues and metrics inside the published targets.

Can a low rating get my account suspended? The band is a warning, not a verdict. Suspension decisions depend on the specific issue, and some policy breaches can lead to removal of selling privileges directly. Amazon's published process is covered in our account suspension guide.

How often does the Account Health Rating update? Amazon does not state an update frequency on a public page. Check weekly, and after you resolve an issue, allow a few days before you check again.

Does the rating affect the Buy Box or ad performance? Amazon does not publish a formula linking the rating to either. Poor customer metrics can affect Buy Box eligibility in general, so read Buy Box in Australia for what Amazon does say.

Who can I contact about my account health? Amazon's Singapore newsroom describes Account Health Specialists who help sellers by phone or email as part of the same rollout. Whether that support applies to Amazon.com.au sellers is shown in Seller Central, so use Contact Us there. Seller Support is the official route.

Keep your account healthy before it needs rescuing

Most account problems are visible weeks before they bite. If you would rather not watch the dashboard yourself, Blooprint's Amazon Australia account management covers ongoing monitoring of account health for sellers on Amazon.com.au, working remotely from Bengaluru. We do not offer suspension appeals or reinstatement.