How to Claim Amazon Sponsored Products Ad Credits in Australia: Tiers, Windows and Expiry

New sellers on Amazon.com.au can earn Sponsored Products ad credits of up to A$1,500. You spend A$75, A$300 or A$1,500 within 30 days of launching a campaign, and Amazon credits you the same amount in Amazon Ads Campaign Manager. The campaign must be created within 90 days of listing your first active and buyable ASIN. Credit shows up within 14 business days of meeting the requirements and expires after 30 days. These are the terms on Amazon's public page as of November 2026.

Who can claim the Sponsored Products credit?

Amazon's page ties the credit to "creating a Sponsored Products campaign within 90 days of listing your first active and buyable ASIN". You also need a seller account that can run ads. Amazon's advertising page says Amazon Ads requires an active Professional seller account. The Professional plan costs A$49.95 a month excluding GST.

The public page does not say how Amazon defines a "new" seller beyond that first-ASIN clock. If you previously held a selling account in another country, ask Seller Central support whether you qualify. The full terms live in Seller Central help, which the incentives page references (reference GQV2XTTQ5RH7D55J).

The wider programme is covered in Amazon Australia new seller incentives. This page is only about the ad credit.

How do the credit tiers work?

The page also describes the offer as "up to $1500 credit". It does not say whether you can collect all three tiers (A$1,875 in total) or whether the top tier replaces the lower ones. Reading the page strictly, "up to A$1,500" suggests one outcome based on how far you spend. Plan on that, and treat anything more as a bonus.

Note also that Amazon's Brand Registry page described its own new seller incentive as including a A$75 Sponsored ads credit when we checked in October 2026. That is a different line from the tiered offer above. If you see both numbers, trust the terms shown in your own Seller Central account.

What are the steps to claim it?

The page gives no separate "claim" button. The credit is earned by doing the following in order:

1. Make your first ASIN active and buyable. Write down the date; the 90-day window starts here.
2. Create a Sponsored Products campaign inside those 90 days.
3. Launch it. The 30-day spend window starts at campaign launch.
4. Spend your target tier inside 30 days: A$75, A$300 or A$1,500.
5. Wait for the credit. Amazon says it appears in Campaign Manager within 14 business days of you completing the requirements.
6. Spend the credit within 30 days of issue, because it expires after 30 days.

Two practical points. First, "spend" means the money Amazon actually charges for clicks, not your daily budget, so a campaign set to A$50 a day can still fall short if it does not win impressions. Second, the 14 business days is a delay on Amazon's side, so do not wait until day 29 of the 30 to start spending.

Worked example: a A$300 tier

This example is illustrative. Say your first ASIN goes live on 1 March. You build a campaign on 20 March and launch it on 22 March.

• Spend window: 22 March to 21 April.
• You need A$300 of ad spend in that window, roughly A$10 a day.
• You reach A$300 on 18 April.
• Amazon applies the credit within 14 business days of completion, so by about 8 May.
• The credit expires 30 days after it is issued, so you spend A$300 of credit by early June.

Net result, if everything converts at an average rate: you spend A$300 of your money, then run A$300 of Amazon's. Whether you profit depends on your conversion rate and margin. For how to set a starting budget, read Amazon ads budgets for new sellers. For a launch plan, see Amazon PPC product launch in Australia.

How do I make the spend count?

The credit pays for clicks, not sales. A listing that is not ready converts badly. Before launching:

• Make sure images, bullets and the title meet requirements; see Amazon Australia image requirements.
• Check you own the Buy Box, since ads on an ASIN without it waste spend. See Buy Box.
• Price against current competitors.
• Start with a few tight keywords, plus an automatic campaign to find what converts.
• Use negative keywords from week one.

Sponsored Products basics are in Amazon Sponsored Products in Australia. A fair target to track is ACOS; you will not have meaningful data in the first week, so judge by clicks and search terms first.

Why do sellers miss the credit?

These are the likeliest causes, based on how the windows are built:

• Listing live, but not buyable. The clock runs from the first active and buyable ASIN. A listing that is active but out of stock or suppressed may not count as buyable, so check the status in Seller Central.
• Campaign built late. Setting up ads on day 85 leaves no time to fix a mistake.
• Budget too low. A A$5 daily budget cannot reach A$300 in 30 days.
• Spend spread over too many campaigns. Spend counts toward the tier only if the promotion rules say so; the page does not confirm that spend across several campaigns adds up, so use one campaign for the first month if you can.
• Credit left idle. The credit expires 30 days after issue.

How do I check the credit landed?

Open Amazon Ads Campaign Manager and look at your billing or promotions area. The page says the credit appears in Campaign Manager but does not name the exact screen. If 14 business days pass without it, contact Seller Central support with your campaign ID, the launch date and your spend totals.

What is not published?

• Whether lower tiers combine with higher ones.
• What happens if you miss the 30-day spend window after launching in time.
• Whether credits apply to all Sponsored Products campaign types.
• Whether the credit can be used on Sponsored Brands or Sponsored Display. The page says Sponsored Products only.

Amazon publishes full terms inside Seller Central help. Check them before you commit budget.

FAQ

How much ad credit can a new Amazon Australia seller get? Up to A$1,500 in Sponsored Products credit, in three tiers: spend A$75 for A$75, A$300 for A$300, or A$1,500 for A$1,500. Whether tiers add together is not stated on the public page.

How long do I have to launch the campaign? You must create a Sponsored Products campaign within 90 days of listing your first active and buyable ASIN. After you launch it, you have 30 days to spend your chosen tier.

When does the credit arrive? Amazon says it appears in Amazon Ads Campaign Manager within 14 business days of you completing the requirements for the New Seller Sponsored Products Promotion.

Does the credit expire? Yes. Amazon says it expires after 30 days. That is much shorter than the one-year expiry on the shipping and Brand Registry incentives.

Do I need the Professional plan? Amazon Ads requires an active Professional seller account. The Individual plan, which charges A$0.99 per unit sold, does not meet that.

Can I use the credit on Sponsored Brands? The public page names Sponsored Products only. Do not assume it works on other ad types without confirming in Seller Central.

Plan the first 30 days

If you want help deciding keywords, bids and a budget that fits the 30-day window, Blooprint, an Amazon Ads Advanced Partner that works with Australian sellers remotely, offers Amazon Ads management in Australia. You can also run it yourself with the guides linked above. See the Australia hub for the full library.