Amazon Australia Product Image Requirements: Size, White Background, Image Set and What Gets Listings Suppressed

Amazon Australia's product image requirements, as published in its public seller guide, are: images at least 500 x 500 pixels (Amazon suggests 1,000 x 1,000 for high-quality listings), shown on a plain white background, with the product filling at least 80% of the image area. That is the floor, not the whole rulebook. Amazon keeps its detailed image style guide, including rules on text, props, file types and file size, inside Seller Central, and category rules differ, so confirm there before you shoot. This page covers what the public pages say, how to plan a full image set, and what to do when an image fails.

For the surrounding listing work, see Amazon listing optimisation for Australia. The wider seller library is on the Amazon Australia hub.

What are the minimum image requirements on Amazon.com.au?

Amazon's new seller guide gives three numbers a seller can act on.

Amazon's main seller page repeats the 500 x 500 or 1,000 x 1,000 figure as the size that increases listing quality. These figures are for the main listing image. Other images and A+ Content modules have their own sizes, which Amazon shows in Seller Central when you upload.

Be careful with figures from forums and agency blogs. Some quote 85% fill, a 1,000-pixel hard minimum or specific file-size caps, and they often describe the US store. Amazon's Australian public pages say 80%. If your category page in Seller Central says something stricter, follow that.

How do you shoot a compliant main image?

The main image is the one shoppers see in search results, so it does the most work. Use this as a shoot checklist.

1. Plain white background. Shoot on white or cut the product out cleanly. Check the edges for grey fringing.
2. Product fills the frame. Crop so the product takes up at least 80% of the image area. Leave the zoom function to do the rest: a larger image lets shoppers zoom in on detail.
3. Show the product that is sold. If you sell one unit, show one unit. If a pack sells, show the pack.
4. No promotional overlays on the main image. Amazon's style guide in Seller Central restricts text, badges and added graphics on main images. Keep infographics for the later image slots.
5. Sharp and evenly lit. Use a tripod, soft light and a high-resolution camera. Phone cameras are good enough if the light is good.
6. Export at 1,000 pixels or more on the long edge. Larger is fine. Amazon recommends 1,000 x 1,000 for high-quality listings.

Name your files with the product and a number so you can match them to variations later.

How many images should you upload, and what should each show?

Amazon's public pages do not give one fixed number of image slots to aim for across all categories, so check the slot count for your category when you upload. Plan the set as a sequence of jobs.

Write the job beside each slot before you shoot. This stops the common problem of five near-identical angles and nothing that answers a buyer's question.

Think about mobile. Most shoppers see the first image and one or two more. Put the strongest selling point in slot 2 or 3, not slot 7. Text on infographics must stay readable when the image is the size of a thumbnail.

What changes if you have Brand Registry?

Enrolled brands get extra image real estate. Amazon says A+ Content lets brands add video, enhanced images and comparison charts to product detail pages. It also says Brand Stores are free and need no coding. Each of these has its own image sizes shown in Seller Central at upload.

Do not duplicate your main gallery in A+ Content. Use the modules for things the gallery cannot do: a comparison table of your own products, brand story, detailed use cases. Guides to each are here:

• Amazon A+ Content in Australia
• Amazon Brand Store in Australia
• Amazon Brand Registry in Australia

If you are not enrolled yet, the standard gallery is where your image effort should go.

What do you do when Amazon rejects or suppresses an image?

Image problems show up as an upload error, a listing quality alert or a suppressed listing. Work in this order.

1. Read the exact message. Seller Central names the rule the image broke. Note the ASIN and the date.
2. Fix the image, not the argument. Re-shoot or re-edit to the rule. Most rejections are background shade, product fill, a stray logo or text, or a low-resolution file.
3. Check every slot, not just the flagged one. Amazon often flags the main image, but a similar issue may exist in others.
4. Re-upload and wait. Changes can take time to appear on the detail page. If it still fails after the fix, contact Seller Support with the ASIN and a screenshot of the corrected image.
5. Check you own the right to use the photo. Using a supplier's or competitor's photo without permission can lead to an IP complaint. See Amazon IP complaints in Australia and suppressed listings.

If Amazon changed a listing's images against your wishes, that usually comes from another seller or a catalogue contribution on the same ASIN. Brand Registry gives brand owners more control over the detail page, which is one reason to enrol if you own the brand.

What do you do about variations and bundles?

Each child variation (colour, size, scent) needs its own images, not the parent's. Amazon says products that vary only by colour, scent or size are good candidates for variations. Shoot every child to the same standard, with the same angle and framing, so the gallery looks consistent when the shopper switches option. The setup rules are in Amazon parent-child variations in Australia.

For bundles, show every item in the bundle on the main image, and name the contents in the title. Do not show items you do not include.

Do images affect search ranking?

Amazon does not publish a formula that links images to rank. What images affect directly is click-through from search results and conversion on the detail page. A strong main image can win the click, and a clear image set answers questions that would otherwise become returns. Treat image quality as a conversion lever and test it: change the main image on one product, wait for a full sales cycle, and compare clicks and orders in Seller Central. Pair this with the research in Amazon keyword research for Australia, since the best image still cannot sell to people who never see the listing. The title sits beside the image in search results and can run to 200 characters, so write the two together. Ads show your listing in the same results, and Sponsored Brands and Stores need Brand Registry, so a weak image costs you clicks you have paid for.

FAQ

What size should Amazon Australia product images be? At least 500 x 500 pixels, with 1,000 x 1,000 pixels recommended for high-quality listings, according to Amazon's new seller guide. Go larger than 1,000 pixels on the long edge where you can, because larger images support zoom. Check your category's rules in Seller Central.

Does the main image have to be on a white background? Yes. Amazon's new seller guide says images should be set against a plain white background. Lifestyle backgrounds belong in the later image slots, not in slot one.

How much of the image should the product fill? At least 80% of the image area, per Amazon's new seller guide. Some forum posts and agency guides quote 85%. If you aim for 85% or more you meet both, as long as the product is not cropped.

Can I put text or logos on my product images? Amazon's image style guide in Seller Central limits text, badges and graphics on main images. Infographic text is normal on later images. Read the current guide for your category inside Seller Central, because Amazon does not repeat the detailed rules on its public seller pages.

Can I use my supplier's photos? Only with written permission, and ideally not at all. Other sellers may use the same photos, which makes your listing look like theirs, and an unlicensed photo can lead to an IP complaint. Shoot your own, or commission a photographer and keep the licence in writing.

Do I need professional photography? Not for the minimum. A phone, a tripod, a white sweep and soft light can produce a compliant main image. A photographer is worth paying for when the product has fine detail, reflective surfaces or when you need lifestyle shots that look real in an Australian setting.

Can I add video to my Amazon Australia listing? Amazon says A+ Content lets Brand Registry sellers add video, enhanced images and comparison charts. Listing video eligibility and specifications are shown in Seller Central, so check there for your account and category.

Next step

Once the images pass Amazon's rules, the next win is the listing text and A+ Content around them. Amazon listing management for Australia covers that work. Blooprint works with Australian sellers remotely from Bengaluru, and the checklist above works without us.