Amazon Easy Ship vs Seller Flex: How They Differ for Indian Sellers and Which Fees Apply

Easy Ship is open to Amazon.in sellers: you store and pack at your own address, Amazon Logistics collects the parcel and delivers it, and Pay on Delivery is switched on. Seller Flex is a different, less public model. An Amazon-hosted seller blog describes it as invitation-only, run from the seller's own space and team. Both pay weight handling and closing fees. Information here is current as of 9 November 2026.

What is the difference between Easy Ship and Seller Flex?

The short version, based only on pages we could open:

Amazon's public fulfilment page lists three channels: Fulfillment by Amazon, Easy Ship and Self-Ship. Seller Flex does not appear there. It shows up in the fee schedule and in that blog post. That gap is the main reason this comparison has several "not confirmed" cells.

How does Easy Ship work?

Amazon's page describes four steps:

1. Register as a seller and list your products.
2. Store the products in your own warehouse and give Amazon the pickup address in your Seller Central Easy Ship settings.
3. When an order arrives you get an email, Seller Central and SMS notice, schedule the pickup, and keep the parcel packed to Amazon's guidelines. You can buy Amazon packaging material.
4. An Amazon Logistics delivery associate delivers to the customer, who can track the order.

Easy Ship also enables Pay on Delivery, and the amount is deposited in your bank account. Amazon says Easy Ship suits sellers who have their own warehouse and sell a large range of products with tighter margins. The Easy Ship glossary entry gives the short definition.

What is Seller Flex?

Amazon India has no public Seller Flex product page that we could open. The Amazon-hosted blog post "Breaking the myths around Seller Flex" is written by a third-party seller, and the page carries Amazon's disclaimer that third-party blogs are provided as-is. Treat it as one seller's account, not as Amazon's programme terms.

According to that seller, Seller Flex has these features:

• No dependence on Fulfillment Centre appointment slots, which helps in sale events.
• Inbounding is done by the seller's own staff on the seller's own premises, so there are no inbound discrepancies at a Fulfillment Centre.
• Removal orders and returns can be processed immediately.
• A direct inbound feature makes restocking faster.

The same post says that if you receive an invitation from Amazon for the programme, have your own space and a team to handle inbounding, packing and returns, you should consider moving to it. The post is not dated in the text we read, so check whether details still hold.

What we could not confirm from a primary page: the eligibility rules, how Amazon decides invitations, whether Seller Flex orders carry the Prime badge, whether Pay on Delivery applies, and who performs the last-mile delivery. Ask Seller Support or your account manager for the current terms in writing.

Which fees apply to Easy Ship and Seller Flex?

Amazon's fee schedule says weight handling fees apply if you use FBA or Easy Ship, and also if you are part of the Seller Flex programme. It lists separate weight handling tables for Easy Ship, FC and Seller Flex. The 2026 revision changed Easy Ship, while FC and Seller Flex weight handling fees are marked unchanged.

Closing fees are a fixed fee based on item price. From 7 September 2026 they rose by ₹1 for products up to ₹500 and ₹3 above ₹500, across FC, Easy Ship and Seller Flex. The fee schedule shows FC closing fees as "excluding Seller Flex", so Seller Flex has its own closing-fee column.

The 2025 package cut the national shipping rate for both Easy Ship and Seller Flex from ₹77 to ₹65 from 7 April 2025. The March 2026 Easy Ship cut of ₹15 per order for products under ₹300 is for Easy Ship only. See Amazon Easy Ship fee reduction for that sum.

Which one should I use?

Easy Ship is the practical choice if you have a warehouse, want Amazon to handle delivery and Pay on Delivery, and do not want to send stock to Fulfillment Centres. Amazon's page says you set it up through Seller Central Easy Ship settings.

Seller Flex is not something you can choose at will. If Amazon has invited you, compare it with Easy Ship on three counts: the weight handling table for your slabs, the closing fee in the Seller Flex column, and what you must do yourself (packing, returns, inbounding). If you have not been invited, the question is moot until Amazon opens it to you.

For a wider comparison that includes FBA and Self-Ship, read Amazon FBA vs Easy Ship vs Self Ship, and Amazon seller fees in India explained for the fee structure. For FBA itself, see the Amazon FBA India guide.

What should I ask Amazon before relying on Seller Flex?

Put these questions to Seller Support or your account manager and keep the written reply:

1. Is my account eligible, and on what criteria?
2. Who delivers the parcel, and what delivery promise does the customer see?
3. Do these orders get the Prime badge and Pay on Delivery?
4. What are the weight handling and closing fee rows for my category and price band?
5. Who bears the cost when a return comes back damaged?

Until you have those answers, model Seller Flex only with the fee schedule rows and your own labour cost, and do not assume Easy Ship terms carry over.

FAQ

What is Amazon Seller Flex in simple words? Per a seller-written post on Amazon's blog, it is an invitation-based model where the seller uses their own space and team for inbounding, packing and returns, without Fulfillment Centre appointments. Amazon's public pages we opened do not define it further, so confirm current terms with Seller Support.

Can I apply for Seller Flex? We found no public application route. The seller blog says you need an invitation from Amazon. Ask your Amazon account manager or Seller Support whether your account qualifies.

Is Easy Ship the same as Fulfillment by Amazon? No. With FBA Amazon stores, packs and delivers. With Easy Ship you store and pack, and Amazon delivers. FBA also brings the Prime badge, which Easy Ship's page does not promise.

Do both charge weight handling fees? Yes. Amazon's schedule says weight handling applies to FBA and Easy Ship, and also to sellers in the Seller Flex programme. Each has its own table, and the rates differ by weight slab.

Did the 2026 fee cut apply to Seller Flex? The ₹15 per order Easy Ship cut for products under ₹300 is for Easy Ship. The schedule marks the Seller Flex weight handling fee as unchanged. The September 2026 closing fee rise applies to Seller Flex too.

Does Easy Ship support cash on delivery? Yes. Amazon says Pay on Delivery is enabled on Easy Ship orders and the money is deposited directly in your bank account. For Seller Flex we could not confirm this.

Which is cheaper, Easy Ship or Seller Flex? We cannot say from public pages. Amazon's fee tables sit in the fee schedule by weight slab, and your actual cost depends on your price band, category and slab. Compare your own two rows, plus the extra labour and packing cost you carry on Seller Flex.

What to do next

Open the fee schedule, find your category and weight slab, and write down the Easy Ship and Seller Flex rows side by side with the new closing fees. If you want a second pair of eyes on the numbers, Blooprint's Amazon account management team can run the comparison.