Amazon Global Selling from India: Step-by-Step Registration Guide for First-Time Exporters

To sell on Amazon outside India, you register for Amazon Global Selling through Seller Central. Amazon's India page says this takes about 15 minutes and needs ID proof (Aadhaar, passport or driving licence), address proof (a bank or credit card statement) and a debit or credit card with international transactions enabled. You then list products, choose how to ship, and get paid in rupees in your Indian bank account. The export paperwork (IEC, AD Code, LUT) comes before your first shipment, not before sign-up. Details below are as of 9 November 2026.

What is Amazon Global Selling and who uses it?

Amazon Global Selling is the programme that lets Indian sellers list on Amazon's marketplaces abroad. It launched in India in 2015. Amazon's October 2025 press release says more than 2 lakh exporters have registered over ten years and that sellers have crossed $20 billion in cumulative e-commerce exports from India. Those are Amazon's own figures.

The same release lists the fastest-growing export categories over 2015 to 2024 (health and personal care, beauty, toys, home, apparel, furniture) and the countries Indian sellers sold to most in 2024: the United States, UK, Germany, Canada, UAE, France, Italy, Spain and Saudi Arabia. Amazon does not state that list as a ranking, so read it as "where Indian sellers sell", not "best markets". Our marketplace comparison explains how to choose.

Which Amazon marketplaces can you sell on from India?

Amazon's page lists 18 marketplaces:

The registration text on the same page also mentions Japan and Turkey, which are not in the 18-marketplace list. We could not confirm from public pages whether they are open to every Indian seller today. Check inside Seller Central before you plan around them.

For UAE specifically, see our export from India to Dubai guide. For Australia, our Amazon Global Selling from Australia page covers the Australian side.

What documents do you need to register?

Amazon's registration steps ask for:

1. An email address and mobile number.
2. ID proof: Aadhaar, passport or driving licence.
3. Business address proof: a bank or credit card statement.
4. A credit or debit card with international transactions enabled.

The registration page does not mention IEC, GST or PAN as sign-up requirements. That is what the page says; Seller Central may ask for more depending on your seller type and marketplace, and tax forms can differ by country. Treat the registration list as the minimum, not a guarantee.

What export documents do you need before shipping?

Amazon's how-it-works page lists these:

Which documents apply depends on your product category, India as origin, and the destination country. Amazon also says its Export Navigator dashboard guides sellers on documents for registration, product, shipping, tax and payment reconciliation. Our glossary entry on Amazon Export Navigator covers it.

How do you register, step by step?

1. Get your IEC and AD Code. Apply for the IEC with DGFT, then ask your bank for the AD Code. Do this early; it is a prerequisite for shipping, not for listing.
2. Create the Seller Central account. Choose the marketplace region and enter the identity, address and card details above.
3. List products. Match an existing Amazon listing or create a new one, one by one or by bulk upload template. Amazon's guidance is clear titles, bullet points, attributes and high-resolution images on a white background.
4. Choose fulfilment (next section).
5. File your LUT on the GST portal for the financial year, and give a copy to your logistics partner.
6. Ship, then reconcile payment. Amazon pays out in INR to your Indian bank account.

Should you use FBA or ship it yourself (MFN)?

Amazon's fulfilment page describes two routes.

• Merchant Fulfilled Network (MFN): you ship each order using your own logistics or Amazon Buy Shipping. Amazon suggests MFN if you are unsure about export potential, sell bulky or niche items, sell apparel, shoes or jewellery, or work make-to-order.
• Fulfillment by Amazon (FBA): you send stock to Amazon fulfilment centres abroad; Amazon picks, packs, ships and handles customer service and returns. FBA listings usually carry the Prime badge.

For first-time exporters with unproven demand, MFN limits how much cash is tied up in stock overseas. FBA suits products that already sell and where speed matters. Our FBA in India guide explains how FBA works on the domestic side; the principle is similar.

To move FBA stock from India, Amazon offers Amazon Global Selling SEND: a partnered carrier picks up your shipment and handles end-to-end shipping including customs. Our SEND guide covers it in detail.

What new-seller incentives does Amazon list?

Amazon's page lists these new-seller incentives:

• 10% back on your first $50,000 in branded sales, then 5% back through your first year until you reach $1,000,000.
• $200 credit toward fulfilment costs when you use Amazon Global Selling SEND.
• $400 credit for inbound placement costs.
• Free storage and customer returns through auto-enrolment in the FBA New Selection programme.
• Up to $1,000 in credits for Sponsored Products spend within 30 days of launch.

The 10% and 5% cashback is limited to the US, UK, France, Italy, Spain and Germany marketplaces. Promotions change and carry eligibility terms, so read the live terms in Seller Central before you count on any of them.

What will it cost?

Amazon's India page gives no fee amounts. It links to separate fee pages for the Americas, Europe and the Middle East. Referral fees, FBA fees, freight, destination duties and tax, and currency conversion differ by marketplace and category. We could not confirm a conversion fee or exchange rate from public pages; Amazon only states that payments are paid in INR. Build your price from the destination marketplace's fee page, not from Indian marketplace fees (see Amazon seller fees in India for the domestic comparison).

FAQ

Do I need an IEC to start selling on Amazon Global Selling? Amazon's registration steps do not list an IEC. Its export documents list does, and you need it for shipping and to access incentive schemes. Apply for the IEC early so it is ready by your first shipment.

Do I need GST registration to export from India? Amazon's page ties GST treatment of exports to an LUT filed on the GST portal, which implies a GST registration. Whether you must register depends on your turnover and what you supply. Ask a GST practitioner.

Can I sell on Amazon.com from India? Yes. The United States is one of the 18 marketplaces Amazon lists for Indian sellers. You register for the North America region and follow that marketplace's category and fee rules.

How do I get paid? Amazon says payments are deposited in INR to your Indian bank account. A separate Amazon page mentions a built-in currency converter with rupee payouts within 14 days. Treat the timing as indicative; check your own settlement schedule.

Is FBA or MFN better for a first export? Amazon suggests MFN if you are unsure about export potential, or sell bulky items, apparel or make-to-order products. FBA suits proven sellers who want Prime eligibility. You can switch plans later, according to Amazon's page.

Is the ₹10 lakh courier export limit still in force? DGFT's current Foreign Trade Policy chapter on e-commerce says no value limit is prescribed per consignment for courier exports. See our courier export limit explainer.

Next step

Start with the IEC and AD Code, then register on Seller Central and list a small test range. If you want help with catalogue and account setup, Blooprint's Amazon account management team works with Indian sellers on exactly this.