Amazon Global Selling SEND for Indian Exporters: Shipping Inventory to Amazon Warehouses Abroad

Amazon Global Selling SEND is Amazon's cross-border carrier shipping option for FBA sellers in India. A partnered carrier collects your shipment and handles it end to end, including customs, to Amazon fulfilment centres abroad. Pickup can be from your doorstep, or you can drop the shipment at the carrier's drop-off point. Amazon's India page does not publish SEND rates, carrier names, weight limits or pickup timelines, as of November 2026, so you get a quote inside Seller Central.

What is Amazon SEND?

Amazon describes SEND as a cross-border carrier shipping solution that lets you send inventory from anywhere in India to Amazon's global fulfilment centres. In Amazon's words, it provides end-to-end logistics, with shipments tracked and logistics charges settled after delivery, all within Seller Central. That page also says FBA users can use SEND to ship small parcels abroad.

The same page calls the structure cost-variable, so sellers pay for what they use, for example one day of storage for a single product. It does not give a rate card.

Who should use SEND?

SEND suits you if you:

• sell on an overseas Amazon marketplace using FBA, or plan to;
• want one carrier to handle pickup, shipping and customs instead of arranging a freight forwarder;
• ship from a city where finding an export logistics partner is hard.

It does not suit you if you ship each order on your own. Amazon's MFN route has you use your own logistics or Amazon Buy Shipping, where you buy labels from Amazon-partnered carriers. Amazon suggests MFN if you are unsure of export potential, or sell bulky or niche items, apparel, shoes, jewellery or make-to-order.

How does shipping with SEND work, step by step?

Amazon does not publish a detailed workflow on its public pages, so this is the sequence implied by its description plus normal FBA steps. Confirm the screens in Seller Central.

1. Register and list. Complete Global Selling registration (see our registration guide) and create FBA listings.
2. Prepare and label products. Amazon's FBA setup steps are: create a Seller Central account, create listings, prepare and label products, then ship them to fulfilment centres.
3. Create the inbound shipment in Seller Central and choose SEND as the carrier option.
4. Hand over the shipment. Request doorstep pickup or drop it at the carrier's point.
5. Customs. The carrier handles customs once it picks up your shipment. You still need correct documents (below).
6. Track and settle. Track the shipment in Seller Central. Charges settle after delivery.

What documents and registrations do you still need?

SEND does not remove your own export paperwork. Amazon's list of key export documents includes an IEC (10 digits, from DGFT), an AD Code (14 digits, from your bank), an annual LUT on the GST portal, and the shipping bill, commercial invoice, packing list and certificate of origin where required. Amazon's shipping guide adds that delays often come from missing or incorrect paperwork, and that HS codes are six-digit classifications used to determine duties and taxes.

Get your HS code right and keep your invoice values consistent with your listing and your shipping bill. Mismatches are a common source of customs holds. We cannot confirm from public pages what SEND checks before pickup.

What credits does Amazon offer for SEND?

Amazon lists these new-seller incentives:

The page notes that some incentives apply only to the US, UK, France, Italy, Spain and Germany marketplaces, and the cashback and ad credits are limited to those. Whether the $200 and $400 credits carry the same limit is not clear from the page, so read the live terms in Seller Central.

How long will a SEND shipment take?

Amazon's shipping guide describes SEND as the carrier option for FBA sellers and gives general transit ranges for modes: air freight typically 3 to 10 business days, sea freight 20 to 45 days, express courier to the UAE 1 to 3 business days. These are general ranges for shipping modes, not a SEND service-level promise. Transit to a fulfilment centre is followed by check-in time before stock shows as sellable, and we could not confirm that timing from public pages.

What are the alternatives to SEND?

• Your own freight forwarder or courier for FBA inbound. You manage customs and the importer of record yourself.
• MFN with Amazon Buy Shipping for orders you ship yourself.
• Courier or postal export for small parcels. See courier exports and the value limit and the Dak Ghar Niryat Kendra guide.
• Domestic courier tie-ups for local returns and warehouse movement; see our best courier for D2C in India.

What commonly goes wrong with first export shipments?

Amazon's own guidance points at paperwork: delays often come from missing or incorrect documents. In practice, check these before pickup:

1. Wrong or vague product description and HS code. The code drives duty and tax at destination.
2. Invoice value that does not match the listing price or shipping bill. Keep one set of numbers.
3. Labelling and prep errors. Amazon requires products to be prepared and labelled before shipping to its fulfilment centres. Rules differ by marketplace, so read the FBA prep guidance for your destination.
4. Restricted or approval-needed products. Amazon notes some products may need prior approval before export through FBA, without naming which.
5. Expired LUT. The LUT is generated annually on the GST portal. Renew it for the new financial year before you export.

A good habit is to ship a small first consignment, for example a single carton, and watch how it moves through pickup, customs and check-in. Fix any process gaps before you send a larger lot. Only then plan bigger replenishment cycles using the sea or air options in the shipping guide.

What should you ask before relying on SEND?

Because the public pages leave gaps, ask these in Seller Central or of your Amazon contact: which destination lanes are available from your pin code; the rate per kilogram or per carton and how it is quoted; the maximum carton weight and size; how long pickup takes to schedule; and who is the importer of record on arrival. None of these are confirmed in the public material we read as of November 2026.

FAQ

What does Amazon SEND stand for? Amazon's pages use the name Amazon Global Selling SEND and do not spell it out. It is a cross-border carrier shipping solution for sending inventory from India to Amazon's global fulfilment centres.

Is SEND available for every Amazon marketplace? Not confirmed. Amazon's public pages describe SEND as moving inventory to fulfilment centres abroad but do not list which destinations are covered. Check which lanes appear in Seller Central for your marketplace.

Does SEND handle customs? Amazon says the partnered carrier handles end-to-end shipping including customs once it picks up your shipment. You are still responsible for correct documents, HS codes and your IEC, AD Code and LUT.

How much does SEND cost? Amazon's India pages do not publish SEND rates. Amazon calls the structure cost-variable, and charges settle after delivery. Get a quote in Seller Central before you ship.

Can I use SEND without FBA? Amazon describes SEND as a carrier option for FBA sellers, so it applies to FBA inbound. If you ship each order yourself under MFN, you use your own logistics or Amazon Buy Shipping instead.

Can I get doorstep pickup? Amazon says shipments can be picked up from your doorstep or dropped at the carrier's drop-off point. Availability by pin code is not published.

Next step

Before you create your first SEND shipment, get IEC, AD Code and LUT in place and check each listing's category approval. Blooprint's Amazon account management team can help prepare catalogues and FBA setup for your first export.