Amazon India New Seller Incentive: Rewards Up to ₹36,000, Eligibility and Deadlines

Amazon India's new seller incentive advertises benefits worth up to ₹36,000, made up of listing rewards of up to ₹5,000, FC inbound rewards of up to ₹5,000 and ad spend benefits of up to ₹26,000. Amazon's detailed page was published on 1 July 2025 and gives conditions by start date, but no end date for the promotion. As of 9 November 2026 we could not confirm from a public page that it is still open, so check Seller Central before you plan around it.

What rewards does Amazon offer new sellers?

Amazon's offers page shows the headline split. The detailed page names three programmes:

The offers page also lists ₹25,000 in rewards for existing sellers who refer a friend to sell on Amazon.in. That is a separate scheme.

How do listing rewards work?

Amazon pays ₹1,000 at 10 completed orders, rising to ₹5,000 at 20 orders. The reward also varies with the quality of your product selection, and the rate chart is not readable as text on the page, so check the chart in Seller Central. Conditions:

• Fulfil orders within 28 days of listing.
• Own a brand or sell authorised products: brand registration, Brand Name Authorization or mapped branded products.
• Keep the late dispatch rate under 2% during the promotion period.
• Start selling on or after 1 February 2025.
• Order count is total orders minus cancellations and returns.

Amazon splits categories into "Softlines" (apparel, footwear, accessories, fashion fabrics, sports and fitness wear, luggage and travel accessories, watches) and "Others" for the rewards. Brand registration is the quickest way to qualify; see the Amazon Brand Registry guide for India.

How do FC inbound rewards work?

You are rewarded for sending non-generic stock to Amazon fulfilment centres (FBA) within 62 days of launch and keeping it there for the full 62 days. Inventory value is average selling price multiplied by units stocked.

Tiers as listed by Amazon.

You must have started selling after 1 January 2025. This reward cannot be combined with FBA offers such as "Try FBA for Free" or special fee-rate promotions; the non-FBA listing reward stays available. For example, stocking 500 units with an average selling price of ₹400 is ₹2 lakh of inventory, which maps to the ₹5,000 tier. Weigh that against FBA costs; see the Amazon FBA India guide.

How do the advertising credits work?

• ₹1,000 in instant credits when you first launch Amazon Ads after 1 December 2024, valid for 180 days.
• ₹15,000 in growth credits if you spend ₹50,000 or more in your launch month plus the next two months. Promotional credits are valid for 2 months from the credit date.
• The launch month is the month you create your first campaign.
• An Accelerate programme gives new advertisers two months of free ad management from Amazon Verified Agencies.

The numbers do not line up. The overview on that page says "up to ₹25,000 more", while the detailed section says ₹15,000 growth credit. The offers page says ad benefits up to ₹26,000. We could not reconcile the difference, so plan on ₹16,000 (₹1,000 plus ₹15,000) as the figure Amazon spelled out, and treat the rest as unconfirmed. Credit tracking is in the Ads console, while the Seller Rewards website shows the other balances.

Say you only plan ₹20,000 of ads: do not raise it to ₹50,000 just to unlock credits. Credits are promotional and expire; a poorly run campaign burns the spend. See the Amazon Ads guide for India.

Am I still eligible in 2026?

The cut-off dates (1 December 2024 for ads, 1 January 2025 for inventory, 1 February 2025 for listing rewards) are start dates, not deadlines. A seller who registers today satisfies them. The open question is whether Amazon still runs the programme. Evidence:

• The detailed page is dated 1 July 2025 and says terms may change without notice, and refers to "relevant Promotion T&Cs" it does not reproduce.
• The live offers page still shows the 2025 line "zero referral fee on over 1.2 crore products", which was superseded in March 2026 by zero referral fees on 12.5 crore+ products under ₹1,000. The offers page may therefore be out of date.

Check your Seller Central rewards or promotions section for the live offer and its terms. If a reward is not shown there, ask Seller Support in writing.

What else helps a new seller on Amazon India?

The "Try FBA for FREE" offer waives transport to the fulfilment centre, storage and removals for your first 3 months or 100 units, whichever comes first. The inbound discount is capped at ₹1,000, and pick-and-pack still costs. Referral fees are zero on products under ₹1,000; see Amazon zero referral fee explained. New to the platform? Start with how to sell on Amazon India.

What does a realistic first quarter look like?

For example, a new apparel brand registers, gets brand authorisation, and lists 40 products. The sums below are hypothetical and use only the rules above.

1. Listing reward. It completes 20 orders (after cancellations and returns) within 28 days of listing with late dispatch under 2%. The maximum on the page for 20 orders is ₹5,000, though the amount also depends on selection quality.
2. FC inbound reward. It sends 600 units with an average selling price of ₹350 to a fulfilment centre. Inventory value is 600 x ₹350 = ₹2.1 lakh, which is in the ₹2 lakh or more tier, provided the stock stays for 62 days. It cannot also claim Try FBA for Free.
3. Ad credits. It launches a ₹1,000 starter campaign for the instant credit. Only if its plan already calls for ₹50,000 of ad spend over three months does it also qualify for the ₹15,000 growth credit.

The ceiling here is ₹5,000 + ₹5,000 + ₹16,000 = ₹26,000, still below the ₹36,000 headline, because Amazon's detailed section and headline disagree on ad credits. Tie each step to a date in a simple tracker: listing date, day 28, day 62, launch month.

FAQ

How much is the Amazon India new seller incentive worth? Amazon advertises benefits worth up to ₹36,000: ads spend benefits up to ₹26,000, selection benefits up to ₹5,000 and FC inbound benefits up to ₹5,000. These are maximums. Each needs conditions met, so most sellers will earn less.

Who qualifies for listing rewards? Sellers who started on or after 1 February 2025, own a brand or sell authorised products, keep late dispatch under 2%, and complete at least 10 orders within 28 days of listing.

Is there a deadline to claim? The detailed page gives start-date cut-offs and the 28-day and 62-day windows, but no overall end date. We could not confirm one. Check the terms in Seller Central.

Can I get FC inbound rewards and Try FBA for Free together? No. Amazon says the inventory reward cannot be combined with FBA offers like "Try FBA for Free" or special fee-rate promotions, though non-FBA rewards such as listing rewards remain available.

How do I get the ₹1,000 ad credit? Launch your first Amazon Ads campaign after 1 December 2024 and you receive ₹1,000 in instant credits, valid for 180 days. Track it in the Ads console.

Are the rewards cash? Not stated in the text we read. Rewards balances are tracked on Amazon's Seller Rewards website and ad credits in the Ads console. Ask Seller Support how each is paid out or applied before counting it as income. For tax treatment speak to a chartered accountant; this is not tax advice.

What to do next

Look up the live offer in Seller Central, and plan stock, brand registration and your first ad budget around the conditions above. Blooprint's Amazon account management team can handle registration, listings and the first campaigns for a new Indian seller.