Amazon Shipping and Multi-Channel Fulfilment for D2C Orders in India: What Is Confirmed

Yes. Amazon sells two things to D2C brands in India that are not tied to listing on Amazon: Amazon Shipping, a courier that picks up parcels and delivers them to your customers, and Multi-Channel Fulfilment (MCF), where you store stock in Amazon fulfilment centres and Amazon packs and ships orders from your own website and other channels. Amazon Shipping says it covers 14,000+ pin codes, all COD enabled. Amazon announced MCF for brands that do not sell on Amazon on 1 September 2023. Public rate cards for either were not available when we checked on 9 November 2026.

What is Amazon Shipping in India?

Amazon Shipping is Amazon's last-mile courier service for businesses, built on Amazon Transportation Service's network. Amazon says it has 10+ years of experience in India, picks up parcels 7 days a week and delivers 7 days a week.

What Amazon states on its own page:

• Delivery to 14,000+ pin codes, and all pin codes are COD enabled.
• 97%+ success rate on the promised delivery date. That is Amazon's claim for its own network. It is not an audited figure and does not say which parcels it covers.
• COD disbursements in under 48 hours, which Amazon calls 50% faster than the rest of the industry.
• API integrations through order or shipper aggregators, or directly.
• Size tiers by daily volume: Enterprise at 1,000 parcels a day, Large at 200 to 1,000 parcels a day, and Small and Medium up to 199 parcels a day.

The page carries customer quotes, including delivery success of 97%+ for prepaid and 80%+ for COD for one beauty brand. Those are individual brand testimonials. Use them as questions to ask, not as your forecast.

Amazon Shipping serves businesses that do not sell on Amazon. Inc42 said in June 2026 that both Amazon Shipping and Amazon Freight are open to such businesses, and that Amazon Shipping covers over 14,000 pin codes with real-time tracking.

What is Multi-Channel Fulfilment (MCF)?

MCF lets a brand store inventory in Amazon fulfilment centres, and Amazon picks, packs and ships the orders that come from the brand's own website and other sales channels. Amazon India said at its Smbhav summit that a merchant who does not sell on Amazon can use its warehousing. The report was dated 1 September 2023. It did not give pin code coverage or COD support for MCF.

Inc42 reported in June 2026 that over 1,000 D2C brands use Amazon's MCF service. That is a news report, not an Amazon statement we could open.

Amazon's September 2026 release describes its India network as fulfilment centres in 17 states, sortation centres in 20 states and close to 2,000 last-mile delivery stations. It does not mention MCF or Amazon Shipping.

For the term in plain words, see our glossary entry on Multi-Channel Fulfilment. For how Amazon's own seller fulfilment options differ, read FBA vs Easy Ship vs self-ship and the Amazon FBA India guide.

What is Amazon Supply Chain Services, and does it change this?

On Monday 4 May 2026, Amazon announced Amazon Supply Chain Services (ASCS). It lets businesses in sectors such as healthcare, automotive, manufacturing and retail use Amazon's freight, warehousing, fulfilment and last-mile delivery network. Business Standard reported that Delhivery shares fell as much as 4% on 5 May 2026 on concerns about competition in parcel delivery and ecommerce fulfilment.

What is not confirmed: which ASCS services are open to Indian businesses on which dates, and whether ASCS changes Amazon Shipping or MCF pricing in India. The Business Standard report describes the global launch and its effect on Indian logistics companies. It does not list an India price list. Until Amazon publishes one, plan with Amazon Shipping and MCF as they are described on Amazon's own pages.

Amazon Shipping vs MCF: which fits a D2C brand?

If you already pack well and your issue is delivery rate or COD cash flow, test Amazon Shipping as one more courier. If your problem is storage, packing capacity and peak-season handling, look at MCF, but expect a longer set-up.

How do you test Amazon Shipping against your current courier?

Run a pilot. This is the same method we suggest for any courier in our best courier for D2C in India comparison.

1. Pick the pin codes. Send Amazon your top 20 to 30 delivery pin codes by order count, plus your worst 10 by RTO. Ask them to confirm coverage and COD for each.
2. Ask for a written rate card. Forward charge by weight slab and zone, COD fee, RTO charge, fuel and other surcharges, and GST treatment.
3. Ask for remittance terms. Amazon states COD disbursement in under 48 hours. Ask what "under 48 hours" counts from, delivery or pickup, and whether it applies to your volume tier.
4. Split a few hundred orders. Send the same kind of orders, with the same COD share, to both couriers for two to four weeks. Do not compare a prepaid-only test with your COD average.
5. Compare per delivered order. Total shipping spent divided by orders actually delivered, including RTO costs. See the RTO cost calculator and the COD vs prepaid margin calculator.

For example, if you ship 300 orders and 30 return as RTO, you paid forward freight on all 300 and return freight on 30, but earned on only 270. A courier with a lower rate and more RTOs can cost more per delivered order. The figures are illustrative.

Does Amazon's COD cash flow help?

Amazon states COD disbursements in under 48 hours. Compare that with what you pay now. Shiprocket's Early COD plans, for instance, move COD cash 2 to 4 days after delivery for a fee; see early COD remittance in India. Shadowfax says its SF360 product offers D+2 COD remittance with zero COD charges. A faster promise is only worth something if it comes without a fee you do not see in the rate card.

What are the risks?

• Rates unknown. No public rate card, so a pilot is the only real test.
• Platform dependence. Amazon is also a marketplace and a competitor for your customers. Read how your data is used and what happens if you stop using the service.
• Delivery quality varies by pin code. A national average hides weak lanes. Ask for pin-level performance, not just a headline figure.
• MCF stock risk. Stock in Amazon's warehouses is not in yours. Ask about removal fees, ageing charges and how returns from non-Amazon channels are handled. We could not confirm these on a public page.
• Peak season. Courier capacity gets tight before Diwali. Amazon's own Shipping site runs festive checklists, so ask about capacity commitments in writing.

FAQ

Can I use Amazon Shipping if I do not sell on Amazon? Yes, according to reports. Inc42 said in June 2026 that Amazon Shipping and Amazon Freight are open to businesses that do not sell on Amazon. Amazon's site invites businesses to get in touch. Confirm eligibility and onboarding with Amazon directly.

Does Amazon Shipping support COD? Amazon says all pin codes it serves are COD enabled and that COD is disbursed in under 48 hours. The COD fee and any limits are not on the public page, so ask for them in your rate card.

How many pin codes does Amazon Shipping cover? Amazon states 14,000+ pin codes. Shadowfax states 16,681+ and Inc42 reported Delhivery at over 18,850. Counts are not measured the same way, so test your own pin codes.

What does Amazon MCF cost in India? Not confirmed. We could not open a public Amazon India page with MCF fees on 9 November 2026. Ask Amazon for a written quote that covers storage, pick and pack, outbound shipping, returns and removals.

Can MCF ship orders from my Shopify store? Amazon's 2023 announcement said MCF handles orders from a brand's website and other sales channels. Which store platforms have a ready integration is not confirmed here. Ask Amazon for the supported connectors.

Is Amazon Shipping better than Delhivery? No public data settles this. Amazon claims 97%+ delivery success on the promised date. Delhivery, Ekart and others have their own claims. Run a pilot on your pin codes and compare cost per delivered order.

Did Amazon Supply Chain Services launch in India? Amazon announced the programme on 4 May 2026. The reports we opened describe the global launch and its effect on Indian competitors. A separate India launch with its own terms is not confirmed.

Next step

If you sell on Amazon and run your own site, a clear view of landed cost per order across channels comes first. Blooprint's Amazon account management team can help you compare Amazon fulfilment against your current courier set-up before you move any stock.