An IP Australia trade mark is a registered right in your brand name or logo. IP Australia says a registered trade mark protects your company's unique brand, products or services, that the process takes at least 7 months and costs a minimum of A$250. Amazon Brand Registry asks for one. This is general information, not legal advice; a registered trade mark attorney can advise on your mark.
What does it cost?
A standard application is A$250 per class using the picklist or A$400 per class without it. A series application is A$400 per class with the picklist and A$550 without; adding a class later is A$450 per class. Fees are listed by IP Australia in October 2026 and exclude any attorney fees.
TM Headstart is an optional pre-application service. Step 1 costs A$200 per class, step 3 conversion A$130 per class, so the minimum total is A$330, and fees are non-refundable. The examiner's report arrives within five business days, but it cannot check infringement of existing registrations, give legal advice or guarantee registration.
How long does it take and how long does it last?
Examination usually takes 3 to 4 months from filing, accepted marks are advertised for 2 months for opposition, and the minimum time from filing to registration is 7 months. Protection lasts 10 years from the filing date. Renewal costs A$400 per class online or A$450 otherwise, and can be made up to a year early with a 6-month grace period.
Why do Amazon sellers care?
Brand Registry is free and needs your brand name or logo on products or packaging plus a trade mark, and the applicant must be the trade mark owner. A pending application meets the requirement, and in some cases you can enrol with a pending registration. The trade mark must come from a country with a corresponding Amazon store, so an Australian mark covers Australia only.
Read the full guide in IP Australia trade marks for Amazon and the enrolment steps in Amazon Brand Registry Australia.
What a trade mark does not replace
Registering a company name does not protect IP; a trade mark is needed for exclusive rights. Your ABN identifies the business, not the brand. A trade mark also does not remove your duties under the Australian Consumer Law or your barcode requirements; see GTIN exemption.
Next step
Blooprint does not file trade marks, but it supports sellers through Amazon Brand Registry services for Australia once an application number exists.