How to Sell Gold Jewellery Online in the UAE in 2026: AML Rules, Hallmarking, Marketplace Fees and Fraud Checks

Selling gold jewellery online in the UAE is a regulated activity, not just a product category. The Ministry of Economy's 2026 guidance, issued under Federal Decree-Law 10 of 2025 and Cabinet Resolution 134 of 2025, places dealers in precious metals and stones (DPMS) among businesses that must apply anti-money-laundering controls, with AED 55,000 as the threshold that triggers the full set. This page covers that duty, hallmarking, marketplace fees and fraud checks as of October 2026.

Is selling gold jewellery online regulated in the UAE?

Yes. The Ministry of Economy's guidance says DPMS fall under the designated non-financial businesses and professions category. The same document says the AED 55,000 threshold determines when a transaction becomes a "covered transaction" that triggers the full anti-money-laundering measures. It adds that the threshold is not an exemption: a dealer must still take proportionate, risk-based steps below AED 55,000 when the nature, pattern or context of a sale raises risk.

Whether a small online seller counts as a "dealer" depends on your activity and the authority's view. Ask the Ministry of Economy and Tourism, or your license authority, to confirm your status in writing. We explain the rules but do not give advice on a specific case.

When do you have to report a sale?

The 2026 guidance says a DPMS files a Dealers in Precious Metals and Stones Report (DPMSR) in these cases:

The guidance also treats split purchases as one. Its case examples include a customer who buys several items at once and asks for separate invoices so that none reaches the threshold; the total still counts. That matters online, where one buyer can place several orders in a day.

Most online orders are paid by card, not cash, but a company buyer is covered at AED 55,000 or more however it pays. We could not find a published goAML registration fee or filing deadline in the guidance we read, so ask the Ministry for the current registration steps. The guidance also asks dealers to keep CDD and transaction records available to the authorities on request.

What does the guidance say about online sales and fraud?

The guidance lists suspicious online transactions, including several orders to the same shipping address paid with different cards, and one payment account used with different shipping addresses, which can point to stolen card details. It also flags virtual-asset payments where ownership cannot be easily traced.

For a jewellery shop, that suggests simple checks you can run in your order system: flag repeat orders to one address, flag high-value first orders, hold shipment until the card payment has cleared, and keep a record of who bought what. These are working practices, not a legal checklist.

Do you need hallmarking and certificates?

UAE hallmarking is set by a federal law on precious metals and stones and their hallmark. We could not open the official text for this page, so we do not state its penalties or technical standards here. Before you list a gold item, ask MoIAT, which is the federal industry ministry, what hallmark and certificate your products need and who is an accredited hallmarking body. Ask for the answer in writing.

For your listing, show the purity (for example the karat), the weight in grams, and the hallmark and certificate details you hold. Keep the supplier's invoice with those details for each piece. A listing that cannot show those facts invites a marketplace takedown.

What do Amazon.ae and noon charge for jewellery?

Amazon.ae lists Jewelry at 16% on the portion of the price up to AED 1,000 and 5% above, with a minimum fee of AED 1, before VAT, as of October 2026. Watches are 15% on the portion up to AED 5,000 and 5% on the portion above. The higher rate applies only to the first AED 1,000 of the price, not to the whole price.

The table is illustrative and excludes fulfilment, storage, advertising and VAT. Amazon says restricted categories may require performance checks and other requirements, and it does not publish the full list. See Amazon.ae restricted products and Amazon.ae category approval, and noon prohibited products for noon. We did not find a published noon jewellery commission table, so read the live noon fee pages.

Do you need a special license and VAT registration?

You need a trade license with an activity that covers jewellery or precious metals. Marketplaces check that your license matches the category. Read what license you need to sell online in the UAE first, then ask your authority about the exact jewellery activity.

You must register for VAT once taxable supplies and imports exceed AED 375,000 in 12 months, with voluntary registration allowed above AED 187,500. We did not verify from a primary source how VAT treats gold jewellery versus investment gold, so ask the FTA or a registered tax agent. See UAE VAT registration for sellers. This is general information, not tax advice.

FAQ

Can I sell gold jewellery on Amazon.ae or noon from the UAE? Marketplaces list jewellery, but approval, documents and category rules apply. Amazon.ae says restricted categories can require checks and does not publish the full list. Open the category in Seller Central, and read the noon prohibited and gated products guides before you buy stock.

What is the AED 55,000 rule for jewellers? It is the threshold at which a sale becomes a covered transaction and full anti-money-laundering measures apply, and the level at which dealers file a DPMSR for certain cash and company transactions. It is not an exemption below that level, where risk-based steps still apply.

Do I have to register on goAML to sell jewellery? The Ministry's 2026 guidance requires DPMS to file DPMSR reports but does not name goAML or set out its registration steps, fee or deadline, so ask the Ministry of Economy and Tourism for the current registration steps if you meet the dealer definition.

How much does Amazon.ae charge for jewelry? Amazon.ae publishes 16% on the portion of the price up to AED 1,000 and 5% on the portion above, with a AED 1 minimum, before VAT, as of October 2026. Watches are 15% up to AED 5,000 and 5% above. Fulfilment, storage and advertising are separate.

Is a hallmark compulsory for gold jewellery in the UAE? UAE law sets up hallmarking and certification for precious metals. We could not open the law's text for this page, so we do not quote its duties or penalties. Ask MoIAT what applies to your products and keep supplier certificates with your stock records.

Does a card payment avoid the reporting rule? Not for company buyers. The guidance lists transactions with companies or entities of AED 55,000 or more as a DPMSR trigger, and splitting does not avoid it. For individuals the cash rule applies. Ask the Ministry to confirm how it treats your payment methods.

What to do next

Ask the Ministry of Economy and Tourism and MoIAT to confirm, in writing, your dealer status, reporting steps and hallmark duties before you list. Once compliance is settled, Blooprint, an Amazon SPN verified partner and Amazon Ads Advanced Partner, can build your catalogue and listings. For channel choices, see best marketplaces to sell in the UAE.