How to Sell on Amazon.sa (Amazon KSA) from the UAE in 2026: Requirements, Fees and What Amazon Does Not Say

To sell on Amazon.sa you need a Saudi commercial registration: Amazon states that "a commercial registration is a mandatory prerequisite for registering and selling products" there. Its sign-up checklist also asks for a KSA National ID, a bank account for proceeds, a phone number and an email. The pages I opened do not say whether a company registered in the UAE can open an Amazon.sa account, so a UAE seller should treat that as unconfirmed, not as a yes. This guide covers the documents, the fees as of October 2026, the offers and the safer alternatives.

Can a UAE company sell on Amazon.sa?

Amazon does not answer this on the registration or pricing pages. What the pages do say points one way: commercial registration is mandatory, and the checklist names a KSA National ID, with a Power of Attorney if the person registering is a legal representative rather than the owner.

For a seller whose company is only registered in the UAE, that leaves three practical options:

1. Ask Amazon in writing whether your UAE entity qualifies, and keep the reply.
2. Set up a Saudi entity or work with a Saudi partner who holds the commercial registration. See Saudi business license for sellers.
3. Reach Saudi shoppers through another channel first, such as noon's cross-border lane described in noon GCC cross-border lane.

Amazon.sa and Amazon.ae are separate stores with separate account requirements. Your Amazon.ae documents are covered in Amazon.ae seller account requirements.

What documents does Amazon.sa ask for?

From Amazon's registration page, as of October 2026:

Amazon also links a downloadable registration guide, which I could not read in full. Download it before you start.

Separately, Amazon.sa says you provide a credit card and a bank account when you set up, that proceeds are paid into the bank account with fees deducted first, and that other charges can fall on the card.

What does selling on Amazon.sa cost?

All listed fees are shown excluding VAT, and Amazon adds VAT on top. Figures below are Amazon's published starting points, not totals for your category.

Source for the table: Amazon.sa's selling-fee page. Amazon says the Professional plan suits sellers who sell more than 40 units a month, want to advertise or need restricted categories. The category-by-category referral table sits on a separate Amazon page, so check your category there.

Illustrative example, built from the published minimums: an item sold at SAR 100 in a category charging the 5% starting rate pays SAR 5 in referral fee. In a 15% category it pays SAR 15. VAT on the fee, FBA fees and ads come on top.

Which new-seller offers are live?

Amazon.sa lists these offers on its seller pages:

• 30% off referral fees in all categories for the first 60 days, on up to SAR 150,000 of sales.
• SAR 370 of advertising credit valid for 30 days, with a promo code entered within the stated window.
• Up to SAR 3,500 of Sponsored Products credit for an eligible product advertised within 90 days of listing, expiring 30 days after it is applied.
• A 5% referral fee for up to 120 days on new-to-Prime parent ASINs listed on or after 7 October 2025, for the first 100 standard-size or 50 oversize units.
• Free monthly storage for the first 30 units of new-to-FBA products for up to 90 days.
• A brand rebate of up to 5% on the first SAR 3,500,000 of eligible branded sales, capped at SAR 175,000.

Amazon states the main offer is valid until 31 December 2026, so check the terms at the time you register. To get the 30% referral discount you must add your first products within 20 days of signing up, and the SAR 370 credit needs a Sponsored Products campaign launched within 14 days of entering the promo code. Plan your catalogue before you click register. If you plan ads, see Amazon.ae PPC guide for the structure, which carries over in principle.

How does fulfilment work for Saudi orders?

Amazon.sa lists three modes: Fulfilment by Amazon, Easy Ship and self-ship. With FBA or Easy Ship, Amazon says it manages shipping, returns and customer service. With FBA your stock sits in Amazon's Saudi fulfilment centres, which is where the 365-day long-term storage fee applies. So FBA stock must be inside Saudi Arabia.

Moving goods from the UAE to Saudi Arabia is an import, so import VAT and customs apply and you need someone who can act as importer. Read Saudi VAT for UAE companies and shipping from the UAE to Saudi Arabia before you commit to FBA stock. Product conformity is separate again: see SABER certificate cost.

Amazon.sa or noon KSA: which first for a UAE seller?

noon states that it is open to businesses and individuals in the UAE, KSA and Egypt and that international sellers, whose company is outside the selling country, can register. Its documents page lists an international seller route for Saudi Arabia, where a company registered anywhere except KSA can register with a passport as identity proof. Amazon.sa's pages list no equivalent route. That is the main reason many UAE sellers test Saudi demand on noon first. Compare in how to sell on noon KSA and noon vs Amazon KSA for sellers.

What goes wrong for UAE sellers on Amazon.sa

• Signing up with UAE documents, being asked for a KSA National ID and commercial registration, and losing the launch-offer window.
• Sending FBA stock before settling who is importer of record and who pays import VAT.
• Listing products that need SABER or other approvals without the certificate.
• Assuming Amazon.ae fees apply. The two stores publish separate fee pages.

FAQ

Can I sell on Amazon.sa with a UAE trade license? The Amazon.sa pages I checked do not say. They state that a commercial registration is mandatory in Saudi Arabia and that the sign-up checklist asks for a KSA National ID. Ask Amazon Seller Support in writing and keep the answer.

How much does it cost to sell on Amazon.sa? Amazon lists referral fees of 5% to 15% for most categories, FBA fulfilment from SAR 5.5 per unit and Easy Ship shipping from SAR 19.0 per shipment, all excluding VAT. The Professional plan has no monthly fee for a limited time.

What is the Amazon.sa new-seller offer? New sellers get 30% off referral fees for 60 days on up to SAR 150,000 of sales, plus SAR 370 of ad credit valid for 30 days. Amazon says the offer is valid until 31 December 2026.

Do I need a KSA National ID to register? Amazon's checklist lists a KSA National ID for identity verification, with a Commercial Registration if you are the owner or a Power of Attorney if you are a legal representative.

Is Amazon.sa the same account as Amazon.ae? No. Amazon.sa has its own registration page, checklist and fee page. Do not assume your Amazon.ae account, fees or documents carry over.

Do I need FBA to sell on Amazon.sa? No. Amazon lists FBA, Easy Ship and self-ship as separate fulfilment options, each with its own fee structure, so you can start by shipping orders yourself if you have stock and a carrier inside Saudi Arabia.

Is there a brand reward for Amazon.sa? Amazon lists a rebate of up to 5% on the first SAR 3,500,000 of eligible branded sales in the first year, capped at SAR 175,000, if you register the brand within six months of listing the first eligible product.

What to do next

Get Amazon's written answer on which entity it will accept, then decide between a Saudi entity and a marketplace cross-border route. If you want a managed Amazon.ae and noon presence while you decide, Blooprint, an Amazon SPN verified partner and Amazon Ads Advanced Partner, offers Amazon.ae account management and noon account management. Start with sell in Saudi Arabia from the UAE.