What Amazon Account Management Includes in Australia: Daily, Weekly and Monthly Tasks and What a Good Report Shows

Amazon account management is the ongoing, hands-on running of your Amazon.com.au seller account: keeping it healthy, the catalogue accurate, stock available, prices and promotions current, advertising tuned and results reported in Australian dollars. It is a routine, not a one-off setup. Amazon sets measurable targets for the account, including an order defect rate under 1%, a pre-fulfilment cancel rate under 2.5% and a late shipment rate under 4%. Below is the task list a manager owns, split by how often it happens, plus what good reporting looks like.

What tasks does an Amazon account manager own?

Think of the job in six areas. Every area appears somewhere in the daily, weekly or monthly routine below.

1. Account health and compliance. Performance metrics, policy notices, identity and category requirements.
2. Catalogue and listings. Titles, images, bullets, A+ Content, variations, GTINs, suppressed listings.
3. Inventory and fulfilment. FBA, FBM or both, inbound shipments, storage and aged stock.
4. Pricing, Buy Box and promotions. Price position, coupons, deals, events.
5. Advertising. Sponsored Products, Sponsored Brands, Sponsored Display, budgets, search terms.
6. Finance and reporting. Settlements, fees, A$ profit by product, the monthly review.

If a proposal does not clearly cover all six, ask who covers the missing ones. Many sellers find out too late that "account management" meant only listings, or only ads.

Daily tasks

Daily work is mostly watching for problems while they are small.

• Check notifications and account health. New policy warnings, listing removals, performance alerts and Amazon messages. The account health rating page covers what the dashboard shows.
• Triage orders and customer messages. For FBM sellers, late shipment and cancellation risk sits here. Amazon targets a late shipment rate under 4%.
• Watch stock levels. A stock-out loses the Buy Box and breaks ad performance. See how to win the Buy Box in Australia.
• Check ad budgets and anomalies. Campaigns that run out of budget early, or a sudden spend spike. The minimum daily budget for Australia is listed as 15 in local currency.
• Look for suppressed or changed listings. Another seller can change a listing you share. Suppressed listings are usually fixable in the same day if caught early.

Weekly tasks

Weekly work is where results are made.

• Advertising optimisation. Review search terms, add negative keywords, adjust bids, move winning terms into tighter campaigns. See Amazon PPC bidding and campaign structure.
• Inventory planning. Compare sell-through with stock on hand and inbound. Amazon may set storage limits based on your plan and Inventory Performance Index (IPI), which updates weekly from a 90-day rolling view of sell-through and stranded inventory.
• Pricing and Buy Box review. Check which ASINs lost the Buy Box and why.
• Listing improvements. Test one change at a time: main image, title, bullets. Record the date so you can judge the effect.
• Returns and feedback review. Look for repeat reasons that point to a listing or product fault.

Monthly tasks

• Fee and profit review. Reconcile Amazon's fees against your sales, by product. Fee tables are published by Amazon and exclude GST unless stated. Our Amazon Australia seller fees guide lists them.
• Aged and slow stock. Amazon charges an aged inventory surcharge from 271 days, assessed on the 15th of the month. A monthly list of units approaching 271 days lets you discount or remove them before the charge.
• Catalogue audit. Missing attributes, weak images, out-of-date A+ Content, listings without ad coverage.
• Programme review. Brand Registry status, Vine eligibility, deals and coupons planned for the next event. See the Amazon Australia sales calendar.
• Strategy meeting. A written plan for the next 30 days with owners and dates.

What should an account management report include?

Amazon does not publish a standard agency report, so the format is a matter of agreement. A useful monthly report has these parts.

Ask for the raw numbers behind the report as well. You should be able to open Seller Central and see the same figures. Professional accounts include more selling reports and API access than Individual accounts, and Amazon Ads campaigns need an active Professional account.

What happens in the first 30 days?

The first month is different from the routine. A careful manager works through a handover in a set order.

1. Access and ownership. You confirm the account is in your business name and add the manager with limited permissions. Registration records your business details, the primary contact and identity verification, so the account is tied to you from the start.
2. Baseline audit. Account health, listing quality, fees paid, stock position, ad performance and Brand Registry status, written down so progress can be measured later.
3. Quick fixes. Suppressed listings, missing attributes, wasted ad spend, stock about to age.
4. 90-day plan. Priorities by product, with a target in A$, not a vague aim to grow.
5. First report. A short one, so you can check the format works for you before the full monthly cycle starts.

If a provider skips the baseline, you cannot tell later whether they improved anything.

What does good account management look like?

Good work is visible and measurable. Look for these signs.

• You can see the account. You hold the login owner role, and the manager works through permissions you can remove. See how to choose an Amazon agency for ownership questions.
• Changes are logged. Every price, title or bid change has a date and a reason.
• Targets are agreed in A$. Profit per product, not just sales growth.
• Problems are reported early. You hear about a policy notice from your manager before it becomes a restriction.
• There is a plan for the next quarter. Events, stock, launches, budget.

Poor work looks like the opposite: reports that only show revenue, a manager who cannot say what changed last week, or access you cannot see.

What is not included, and what costs extra?

Scope is where disputes start. Typical items sellers assume are included but should confirm in writing:

• Ad spend. Always paid to Amazon per click, on top of any management fee. Amazon bills you only when an ad is clicked.
• Photography, video and A+ Content design. Often a separate fee.
• Tax and BAS. Account managers are not tax agents. Confirm GST questions with the ATO or a registered tax agent. This page is general information, not tax or legal advice.
• Supplier, freight and customs work. Usually outside scope.
• Account suspension appeals. Some providers sell them separately. Amazon's own process is explained in Amazon account suspension in Australia.

Amazon does not publish what providers charge, so any price you see online comes from the provider. Ask each one for a written scope and compare like with like.

FAQ

Is account management the same as Amazon PPC management? No. PPC management covers advertising only. Account management is wider and includes account health, listings, inventory, pricing and reporting, with ads as one part. Some providers sell both separately, so check that each area is covered by someone.

How many hours a week does Amazon account management take? Amazon does not publish a figure, and it depends on the number of products, the fulfilment model and ad spend. A small catalogue on FBA can be a few hours a week. Ask any provider how they estimate time and what the scope assumes.

Can I manage my own Amazon account? Yes. Many sellers do, especially at the start. The routine above is the work. Hire help when the time cost, missed tasks or ad spend make professional help cheaper than doing it badly. See Amazon PPC agency vs in-house.

Who should own the Seller Central account? You, the business owner, using your business details and your own login. Registration asks for business information and identity verification of the primary contact. Never hand over your login to someone else's email address.

What should I get at the end of each month? A written report in A$ covering sales, fees, ad spend, profit by product, account health against Amazon's targets, actions completed and the plan for next month, plus access to the underlying Seller Central data.

Does account management guarantee higher sales? No honest provider can promise a result because Amazon controls rankings and the Buy Box. Judge the work by the process, the clarity of reporting and the improvement in your own numbers over several months.

Next step

Use the daily, weekly and monthly lists above as a checklist when you brief anyone, including yourself. If you want a managed option, Blooprint is an Amazon SPN verified partner and Amazon Ads Advanced Partner that manages Amazon accounts and ads across Amazon marketplaces, including Amazon.com.au, with an ex-Flipkart team working remotely from Bengaluru. See Amazon Australia account management, or the Amazon Australia hub for the full guide library.