Flipkart Ads Formats: Shoppable Video, Carousel, Brand Flip and 3D Explainers, and What Is Confirmed

Flipkart Ads has said it is moving beyond static banners to "interactive shoppable videos, carousel ads, gamified engagement formats, Brand Flip, and 3D product explainers". That comes from an interview with Vijay Iyer, Flipkart Ads' vice president, not from a seller guide. As of November 2026 we could not find Flipkart documentation giving specs, prices or eligibility for Brand Flip or the 3D explainers, so do not plan a budget around them yet.

Which new Flipkart Ads formats has Flipkart named?

The interview lists these, in Flipkart's words:

The same interview says these formats let shoppers "engage with products, browse collections, watch brand stories, and even add to cart, without leaving the Flipkart app".

Note the wording. In one answer Flipkart says it is "innovating with" these; in another it says it is "exploring" rich media formats such as carousel, interactive shoppable video and gamified experiences. "Exploring" is not "available to every seller". The interview copy we opened carries no date, and it looks ahead to 2025, so some of this may have moved since. Check your own Flipkart Ads dashboard for what is live.

Can I buy these formats today?

Not confirmed. Flipkart's public material that we could open does not list a self-serve flow, a minimum budget or an eligibility rule for any of the five. Flipkart's seller pages are at seller.flipkart.com, and its advertising console is behind login, so we cannot see what your account shows.

What to do:

1. Log in to Flipkart Seller Hub at the official address, typed in yourself, and open the advertising section.
2. Look at the campaign types offered to your account. If only product listing and contextual options show, rich formats are not self-serve for you.
3. Ask your Flipkart Ads account manager or support contact, in writing, which formats are open to your category and spend, and for specs and pricing.
4. Do not pay an agency or vendor for a "Brand Flip campaign" until you have seen it in the account or in a written Flipkart quote.

What does Flipkart sell reliably today?

The core formats most sellers use are product listing ads (PLA) and product contextual ads (PCA). We explain the difference in Flipkart PLA vs PCA, and the wider picture in our Flipkart Ads guide. If your campaigns are not spending, start with Flipkart Ads not spending. Rich formats add to that base. They do not replace it.

Does Flipkart offer audience targeting?

In the interview Iyer says brands can use the Flipkart Shopper Audience Platform to reach "over 1,000 audience segments derived from 500+ million registered users". That is a company claim. We could not verify the numbers independently, and the interview does not explain how a seller or brand accesses them or what it costs.

He also says that through Flipkart IRIS, D2C players can track new-to-brand cohorts, brand recall and region-specific conversions. Again, access terms are not given.

What did Flipkart say about ad formats and organic content?

In an August 2025 interview about its Advertise Now, Pay Later programme, Iyer said Flipkart's ad formats and content formats "will actually run in parallel", and that "whether it's an image, moving image, or video, whatever is available on ads will also be available organically". He also said ads must be almost as relevant as organic listings to appear. For a seller, the lesson is practical: a good video or image set helps your organic listing and any ad that uses it.

The same article reports that Flipkart cannot currently let advertisers ring-fence a region such as the east of India, and says hyper-local targeting is expected to grow. That is a limit on what a new format can promise today.

Separately, the article says Advertise Now, Pay Later lets sellers run campaigns on credit with "no fee or gating" and is "automatically enabled". It does not state the credit limit or when repayment is due, so confirm those in Seller Hub.

What are the risks of chasing new formats?

• Creative cost before proof. Video and 3D assets cost money. Produce them only after you have confirmed the format is available and seen the specs.
• Weak listings. A shoppable video that lands on a poor product page wastes the spend. Fix images, titles and reviews first. See Flipkart's listing guide.
• No baseline. If you cannot measure sales without the new format, you cannot judge it. Run a test with a clear control.
• Pricing surprises. We found no confirmed price for these formats. Sources describing prices are agency blogs that disagree with each other.

How does this compare with Amazon?

Both marketplaces are moving toward video and rich media. Our Flipkart Ads vs Amazon Ads page compares the two on reach, cost and control. Amazon documents its newer video and display options on its own advertising site, for example DVA+ and Sponsored TV features, although both are limited by market and neither is confirmed for every Indian account. Flipkart's newer formats, at the time of writing, are mostly described in interviews.

What should a brand prepare now?

Whatever Flipkart opens up, the same assets are useful:

• A short product video in vertical and square ratios, with a clear first three seconds.
• A set of lifestyle and detail images that can be cut into a carousel.
• A clean catalogue with accurate titles, variants and stock, because rich ads still land on your listing.
• A baseline: current ad spend, sales and returns by product, so you can see what a new format changes.

Prepare these assets because they help every format, not because Flipkart has confirmed a specific spec.

FAQ

Does Flipkart have shoppable video ads? Flipkart Ads' vice president said it is innovating with interactive shoppable videos, and that they let shoppers add to cart without leaving the app. We found no public specs, pricing or eligibility, so check your dashboard or ask your Flipkart contact.

What is Brand Flip on Flipkart? Flipkart named Brand Flip in the same list as shoppable video and 3D explainers. The interview does not explain how it works, and we found no Flipkart documentation. Treat it as unconfirmed until Flipkart gives details.

Are Flipkart carousel ads available to all sellers? Not confirmed. Flipkart said it is exploring carousel ads as part of a move beyond static banners. Whether they are self-serve for small sellers is not stated. Look at the campaign types in your Seller Hub account.

How much do Flipkart rich media ads cost? Not confirmed. We found no price from Flipkart for these formats. Agency blogs quote figures that do not agree. Ask for a written quote.

Where do I run Flipkart ads? Through Flipkart Seller Hub at seller.flipkart.com, where the advertising section sits behind your seller login. Type the address yourself and never share your login with a vendor.

Do these formats replace PLA and PCA? No statement says so. Flipkart presents them as additions to its advertising offering. PLA and PCA remain the main performance formats most sellers use.

Are the 1,000 audience segments available to small sellers? Not confirmed. The figure is Flipkart's own, from an interview, with no detail on how a brand or seller gets access to the segments, what they cost, or whether every account sees them.

What to do next

Keep your product listing and contextual ads healthy, collect the creative assets above and ask Flipkart in writing what your account can use. Blooprint, a Bengaluru agency, manages Flipkart ads through Flipkart account management and can check formats and budgets with you.